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Author: Bill Schley Publisher: N.W. Widener ISBN: 9781732748804 Category : Business & Economics Languages : en Pages : 204
Book Description
Micro-Scripts--How to tell your story and differentiate your brand in a sentence or less. The # communication secret in today's world.
Author: Bill Schley Publisher: N.W. Widener ISBN: 9781732748804 Category : Business & Economics Languages : en Pages : 204
Book Description
Micro-Scripts--How to tell your story and differentiate your brand in a sentence or less. The # communication secret in today's world.
Author: Ekaterina Walter Publisher: McGraw Hill Professional ISBN: 1260440206 Category : Business & Economics Languages : en Pages : 288
Book Description
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws: •The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your Communities Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.
Author: Bill Schley Publisher: John Wiley & Sons ISBN: 1118459490 Category : Business & Economics Languages : en Pages : 261
Book Description
How to tap the real source of entrepreneurial power in you and in your organization The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization. Explains why what's stopping you is more important than what's starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates vision Bill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team Six Graham Weston is the internationally renowned co-founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.
Author: David A. Aaker Publisher: John Wiley & Sons ISBN: 0470613580 Category : Business & Economics Languages : en Pages : 400
Book Description
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author: James Ellis Publisher: ISBN: Category : Languages : en Pages : 328
Book Description
If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.
Author: Simon Barrow Publisher: John Wiley & Sons ISBN: 111999554X Category : Business & Economics Languages : en Pages : 245
Book Description
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Author: Dick Whitney Publisher: McGraw Hill Professional ISBN: 9780070700192 Category : Business & Economics Languages : en Pages : 260
Book Description
These outrageous and imaginative questions are designed to jar people into thinking creatively and break barriers to organizational success. Managers and team leaders will use this thought-provoking collection to stir the pot and get meeting members' juices flowing on key topics. Field-tested by two leading consultants, each question is followed by commentaries, exercises, and tips to facilitate great discussion.
Author: Emanuele M. Barboni Dalla Costa Publisher: EBC Edizioni ISBN: Category : Business & Economics Languages : en Pages : 78
Book Description
Discover the power of Social Media Storytelling to increase your online visibility and create authentic emotional connections with your audience! If you are a web copywriter, social media manager, entrepreneur, or simply a creative individual venturing into this fascinating discipline, then you have found just what you need: a small yet invaluable guide that will walk you through the world of online storytelling. The benefits of incorporating storytelling into your communication strategies are endless. Here’s how it can transform your online presence: 1. Boost your personal branding: With storytelling, you can breathe life into your personal or brand story in a unique and engaging way. This will set you apart from the competition and leave a lasting impression in the minds of your followers. 2. Improve your video public speaking skills: Through well-structured narratives, you’ll be able to captivate your audience even through videos. Learn the mechanisms behind effective online storytelling and become a true master of public speaking. 3. Enhance brand positioning in the minds of followers: Engaging stories create deep emotional connections with the audience. Through social media storytelling, you can improve the positioning of your brand in the minds of your followers, making it more recognizable and memorable. What will you learn from our guide: Structure your personal or brand story: We’ll help you make your story unique and authentic by using appropriate archetypes and captivating narrative techniques. Build lasting emotional relationships with your followers: Learn how to harness your narrative potential to create empathetic and lasting connections with your audience. Utilize hashtags for improved visibility: Discover strategic ways to leverage hashtags to increase the visibility of your online content. Choose the right linguistic register: Learn to communicate effectively by selecting the most suitable linguistic register for your target audience and communication goals. Emotional Copywriting: Dive deeper into techniques that will empower you to write persuasive and emotionally captivating texts that grab the reader’s attention. Encourage content sharing: Uncover methods to create recognizable columns and content that stimulate interaction and sharing from your audience. Are you ready to unlock all that online storytelling can do for you? Don’t miss the opportunity to become an expert in social media storytelling! Purchase our guide now and start creating authentic connections, improving your online presence, and growing your brand like never before.
Author: Bill Schley
Author: Bill Schley
Author: Ekaterina Walter
Author: Bill Schley
Author: Bill Schley
Author: Bill Schley
Author: David A. Aaker
Author: James Ellis
Author: Simon Barrow
Author: Dick Whitney
Author: Emanuele M. Barboni Dalla Costa