The Neuroscience of Multimodal Persuasive Messages PDF Download

Author: Dirk Remley
Publisher: Taylor & Francis
ISBN: 1351796682
Category : Language Arts & Disciplines
Languages : en
Pages : 172

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Book Description
Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality and Neurobiology -- 3 The Neuro-Cognitive Model of Multimodal Rhetoric -- 4 Framing Perception With Media -- 5 Narrative and Persuasion -- 6 Dress and Natural [Neural] Codes: Smell, Setting, and Audience -- 7 Persuasion of Change -- 8 Historical Political Speeches -- 9 Persuasion, Perception, and the Law -- 10 Applications in Production of Materials -- 11 A Neurorhetorical Analysis of a Multimodal Print Persuasive Message -- 12 Conclusion -- References -- Index

Author: Dirk Remley
Publisher: Business Expert Press
ISBN: 1631579371
Category : Business & Economics
Languages : en
Pages : 157

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Book Description
This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.

Author: Dirk Remley
Publisher: Routledge
ISBN: 0429775008
Category : Business & Economics
Languages : en
Pages : 131

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Book Description
Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

Author: Han Yu
Publisher: Routledge
ISBN: 1351661760
Category : Language Arts & Disciplines
Languages : en
Pages : 277

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Book Description
This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write. In terms of practice and theory, chapters address themes encountered by scientists and communicators, including ethical challenges, visual displays, and communication with publics, as well as changed and changing contexts and genres. The pedagogy section covers topics important to instructors’ everyday teaching as well as longer-term curricular development. Chapters address delivery of rhetorically informed instruction, communication from experts to the publics, writing assessment, online teaching, and communication-intensive pedagogies and curricula. The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Author: Kristen R. Moore
Publisher: Routledge
ISBN: 1351203053
Category : Language Arts & Disciplines
Languages : en
Pages : 294

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Book Description
This collection, aimed at scholars, teachers, and practitioners in technical communication, focuses on the praxis-based connections between technical communication and theoretical movements that have emerged in the past several decades, namely new materialism and posthumanism. It provides a much needed link between contemporary theoretical discussions about new materialisms and posthumanism and the practical, everyday work of technical communicators. The collection insists that where some theoretical perspectives fall flat for practitioners, posthumanism and new materialisms have the potential to enable more effective and comprehensive practices, methodologies, and pedagogies.

Author: Michael J. Salvo
Publisher: Routledge
ISBN: 1134787529
Category : Language Arts & Disciplines
Languages : en
Pages : 204

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Book Description
Exploring the relationship between postindustrial writing and developments in energy production, manufacturing, and agriculture, Michael J. Salvo shows how technological and industrial innovation relies on communicative and organizational suppleness. Through representative case studies, Salvo demonstrates the ways in which technical communicators formulate opportunities that link resources with need. His book is a supple articulation of the opportunities and pitfalls that come with great change.

Author: Dirk Remley
Publisher: Routledge
ISBN: 1351865404
Category : Language Arts & Disciplines
Languages : en
Pages : 222

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Book Description
While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.

Author: Ali Mustofa
Publisher: Springer Nature
ISBN: 2384761528
Category : Education
Languages : en
Pages : 2066

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Book Description
This is an open access book. Welcome to the International Joint Conference on Arts and Humanities 2023 held by State University of Surabaya.This joint conference features four international conferences: the International Conference on Education Innovation (ICEI) 2023, the International Conference on Cultural Studies and Applied Linguistics (ICCSAL) 2023, the International Conference on Research and Academic Community Services (ICRACOS) 2023, and the International Conference of SocialScience and Law (ICSSL) 2023 .It encourages dissemination of ideas in arts and humanity and provides a forum for intellectuals from all over the world to discuss and present their research findings on the research area. This conference was held in Surabaya, East Java, Indonesia on August 26th, 2023 - September 10th, 2023

Author: Denise Tillery
Publisher: Routledge
ISBN: 1351691538
Category : Language Arts & Disciplines
Languages : en
Pages : 168

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Book Description
This book focuses on the uses of scientific evidence within three types of environmental discourses: popular nonfiction books about the environment; traditional and social media texts created by a grassroots environmental group; and a set of data displays that make arguments about global warming in a variety of media and contexts. It traces the operations of eight commonplaces about science and shows how they recur throughout these contexts, starting with Rachel Carson’s Silent Spring and ending with contemporary blogs and social media. The commonplaces are shown to embed ideological assumptions and simultaneously challenge those assumptions. In addition, the book addresses the potential dangers involved in relying too heavily on aspects of these commonplaces, and how they can undermine the goals of some of the writers who use them.

Author: Maria Hidayati
Publisher: Springer Nature
ISBN: 2384760386
Category : Literary Criticism
Languages : en
Pages : 438

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Book Description
This is an open access book.Hosted by Faculty of Letters, Universitas Negeri Malang, it is an annual International Seminar on Language, Education, and Culture held to gather researchers, practitioners, teachers, and students to identify and share various aspects in language, education, and culture. Theme: Embracing Changes and Innovations in Language, Education, Art, and Culture in Post-Pandemic Life Subthemes: Changes and Innovations in Language, Education, and Culture Changes and Innovations in Literature and Art Online Teaching and Learning Practices Corpus-Based Language, Teaching and Research Language in Media Gender and Identity Pop, Contemporary and Digital Culture Culture and SpiritualityMultilingualism and Translanguaging Visual and Performing Arts Oral Tradition & Local Culture Digital Literacy and Information Science