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Author: Ken Mosesian Publisher: Bowker Identifier Services ISBN: 9781732789500 Category : Business & Economics Languages : en Pages : 154
Book Description
Trust lies at the heart of every good customer experience. But how do you create trust and deliver on the promise of your brand? Whether you are a business owner or an employee deeply invested in delivering on your organization's brand promise, the most powerful way to fulfill that promise begins with becoming aligned with who you really are. The Power of Promise teaches you how to understand, declare, map, train, and deliver exactly what you've promised your customers, which enhance your bottom line, meet and exceed the expectations of your customers and improve the work experience for you and your staff. In this informative, practical, inspirational book, Ken Mosesian shows you not only how to identify the promise of your brand, but also how to deliver it to your customers. Mosesian combines more than 20 years of experience in the field of business consulting with real-life examples to provide actionable steps that will improve leadership, communication and conflict resolution skills, and help you to effectively evaluate and improve your customers' experiences, converting them into advocates. Humans are experiential beings and collectors of experiences. You're not just selling a computer, or an accounting service, or a sandwich. You're selling the totality of the experience, the emotion that goes with it, and the promise underlying it all. The Power of Promise is the perfect book for anyone who wants to ensure their brand evokes the kind of emotion in their customers that delights them and inspires them to return again and again.
Author: Ken Mosesian Publisher: Bowker Identifier Services ISBN: 9781732789500 Category : Business & Economics Languages : en Pages : 154
Book Description
Trust lies at the heart of every good customer experience. But how do you create trust and deliver on the promise of your brand? Whether you are a business owner or an employee deeply invested in delivering on your organization's brand promise, the most powerful way to fulfill that promise begins with becoming aligned with who you really are. The Power of Promise teaches you how to understand, declare, map, train, and deliver exactly what you've promised your customers, which enhance your bottom line, meet and exceed the expectations of your customers and improve the work experience for you and your staff. In this informative, practical, inspirational book, Ken Mosesian shows you not only how to identify the promise of your brand, but also how to deliver it to your customers. Mosesian combines more than 20 years of experience in the field of business consulting with real-life examples to provide actionable steps that will improve leadership, communication and conflict resolution skills, and help you to effectively evaluate and improve your customers' experiences, converting them into advocates. Humans are experiential beings and collectors of experiences. You're not just selling a computer, or an accounting service, or a sandwich. You're selling the totality of the experience, the emotion that goes with it, and the promise underlying it all. The Power of Promise is the perfect book for anyone who wants to ensure their brand evokes the kind of emotion in their customers that delights them and inspires them to return again and again.
Author: Laurence Vincent Publisher: AMACOM ISBN: 0814416772 Category : Business & Economics Languages : en Pages : 364
Book Description
Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they’ll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers’ experiences lives up to that promise and that their loyalties stay with you.
Author: Frederick Newell Publisher: John Wiley & Sons ISBN: 0470884800 Category : Business & Economics Languages : en Pages : 290
Book Description
CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is it possible to make customers happy and, at the same time, improve ROI? Is there a practical, affordable way to get customers to say what they really want? In Why CRM Doesn't Work, leading international marketing consultant Frederick Newell explains why it's time to change the game to CMR (Customer Management of Relationships). CMR allows companies to empower customers so they'll reveal what kind of information they want, what level of service they want to receive, and how to communicate with them--where, when, and how often. It is a bold solution for businesspeople at all levels in all industries who want to stay ahead of the curve in the development of customer loyalty. Newell shows by lesson and example why the current CRM isn't working, what needs to change, and how to put the CMR philosophy to work--without additional expense. The book includes case studies of good and bad relationship marketing from companies as diverse as Kraft Foods, Procter & Gamble, Budweiser, Charles Schwab, Dell, IBM, Lands' End, Sports Authority, Radio Shack, and Staples. With the knowledge in this book, a company can learn to build long-term relationships and bring in profits instead of relying on one-time sales. Why CRM Doesn't Work is important reading for companies of every size that are trying to satisfy and sell to today's consumer.
Author: C. Richard Weylman Publisher: Houghton Mifflin Harcourt ISBN: 0544026888 Category : Business & Economics Languages : en Pages : 181
Book Description
When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.
Author: Duane Knapp Publisher: McGraw Hill Professional ISBN: 0071641424 Category : Business & Economics Languages : en Pages : 290
Book Description
Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise®, his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a “one-of-a-kind” brand that customers, employees, and shareholders will trust and support for years to come. “A brand's promise is the new currency for success,” says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books. Brand success rests on three principles: 1) Provide a unique experience with products or services that enhance your customer's lives 2) Inspire employee partnership, passion, and support 3) Create a perception of exceptional value and distinctive benefits and deliver on your promise. Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective. The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver. The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops. The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam. According to Knapp, “Annika’s strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success. “Great stars may be born, but it’s the celebrities that embrace the principles of BrandScience that enjoy long term brand success.” The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.
Author: Ekaterina Walter Publisher: McGraw Hill Professional ISBN: 1260440206 Category : Business & Economics Languages : en Pages : 288
Book Description
From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How? By following these laws: •The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your Communities Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.
Author: Dawson Church Publisher: Elite Books ISBN: 1600700152 Category : Business & Economics Languages : en Pages : 500
Book Description
At this threshold of our species' evolution there is an increasing recognition that new approaches are needed to create the radical changes necessary for humanity to survive on this planet. Business is not exempt-it's at the center of this radical change. Business can even be the lynchpin around which the rest of social transformation takes place, and can lead the way as we relinquish our addiction to control and to the extreme competitiveness that has paralyzed us and prevented us from uniting to address the urgency of the crisis at hand. In this anthology, some of the best-selling business authors of today infuse their visions, experiences, and insights into the ongoing conversation about how to find solutions to seemingly impossible challenges. The guiding principles for the book are derived from the inspiring, timeless wisdom of Albert Einstein, a man who modeled the ability to be a channel for intuitive, imaginative, and collective intelligence. From that realm we can draw on collective intelligence to re-invent ourselves and transform business.
Author: Pete Blackshaw Publisher: Crown Currency ISBN: 038552675X Category : Business & Economics Languages : en Pages : 210
Book Description
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
Author: Ron Karr Publisher: Penguin ISBN: 1101198532 Category : Business & Economics Languages : en Pages : 366
Book Description
You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how to create the "Service Difference"—service that genuinely pleases your customers and sets your organization apart from the pack.
Author: Ken Mosesian
Author: Ken Mosesian
Author: Laurence Vincent
Author: Frederick Newell
Author: C. Richard Weylman
Author: Duane Knapp
Author: Ekaterina Walter
Author: Dawson Church
Author: Pete Blackshaw
Author: Ron Karr
Author: