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Author: Stefan Hase Publisher: Springer ISBN: 3319611747 Category : Business & Economics Languages : en Pages : 131
Book Description
This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.
Author: Stefan Hase Publisher: Springer ISBN: 3319611747 Category : Business & Economics Languages : en Pages : 131
Book Description
This book from the Quintessence series offers essential know-how on the theory and practice of sales, the main turnover and value driver of any business. Sales can be seen as the “front line” where key business successes are prepared and put into practice. Sales managers and salespeople, but also professionals from production, technology, and marketing will benefit from the concise presentation of the relevant topics. Having read this book, you should have a good understanding of the key stages of the sales process from acquiring new clients (or selling to old ones) to closing the deal, and be familiar with the most typical sales performance issues described here. Moreover, in order to create a strong sales environment, you will know which qualities are needed both by sales leaders and ideal salespersons, and how to build a winning sales team and a high-quality sales organisation. Finally, by applying the principles of sales-centric business management, you will be readily equipped for immediate and lasting sales success.
Author: Nils Bickhoff Publisher: Springer ISBN: 3642454445 Category : Business & Economics Languages : en Pages : 147
Book Description
What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying customer needs. In this book the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book: You will have a basic understanding of marketing and the process of marketing management You will know the most important marketing instruments and how they interact You can develop your own marketing plan based on the Quintessential Marketing Arena
Author: Jess Redman Publisher: Macmillan + ORM ISBN: 0374309779 Category : Juvenile Fiction Languages : en Pages : 255
Book Description
A 2021 NCTE Charlotte Huck Award Honor Book A Bank Street Best Book of 2021 Quintessence is an extraordinary story from Jess Redman about friendship, self-discovery, interconnectedness, and the inexplicable elements that make you you. Three months ago, twelve-year-old Alma moved to the town of Four Points. Her panic attacks started a week later, and they haven’t stopped—even though she’s told her parents that they have. She’s homesick and friendless and every day she feels less and less like herself. But one day she finds a telescope in the town’s junk shop, and through its lens, she watches a star—a star that looks like a child—fall from the sky and into her backyard. Alma knows what it’s like to be lost and afraid, to long for home, and she knows that it’s up to her to save the star. And so, with the help of some unlikely new friends from Astronomy Club, she sets out on a quest that will take a little bit of science, a little bit of magic, and her whole self. This title has Common Core connections.
Author: Jay Diamond Publisher: Bloomsbury Publishing USA ISBN: 1609019512 Category : Business & Economics Languages : en Pages : 408
Book Description
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved. New to this Edition: ~All new Chapter 17 on Communicating to Customers Through Electronic Media ~New Happening Now feature in each chapter covers the latest retailing methods with such items as The Growth of Mobile Commerce, Gap's overseas explosion in Latin American Countries, and J. Crew's global push, among many others ~Full color insert featuring the entire photo program in vibrant color Teaching Resources ~Instructor's Guide \provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes. ~A new Test Bank includes more than 350 questions featuring true/false, multiple choice, short answer or essay questions and midterm and final exam questions. ~PowerPoint® presentations include images from the book and provide a framework for lecture and discussion
Author: Maria Morozova-Duthoit Publisher: Robinson ISBN: 1472148894 Category : Business & Economics Languages : en Pages : 129
Book Description
Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work. The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme: - Setting the foundation: the main principles of sales - Rational aspects of sales - Emotional aspects of sales - Connecting the dots: closuring and continuation of the sales cycle - Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every day Each chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence. The 'Work Smarter' series: Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.
Author: Betty Cornfeld Publisher: Black Dog & Leventhal Pub ISBN: 9781579121501 Category : Social Science Languages : en Pages : 94
Book Description
This beautifully photographed volume displays an homage to ordinary, everyday household items, such as the martini, peanut butter and jelly sandwich, a Mont Blanc pen, and more. Over 75 photos.
Author: Stefan Hase
Author: Stefan Hase
Author: Nils Bickhoff
Author: Nils Bickhoff
Author: Jess Redman
Author: 
Author: Jay Diamond
Author: Maria Morozova-Duthoit
Author: Orison Swett Marden
Author: Sotheby & Co. (London, England)
Author: Betty Cornfeld