The Routledge Handbook of Nonprofit Communication PDF Download

Author: Gisela Gonçalves
Publisher: Taylor & Francis
ISBN: 1000689115
Category : Business & Economics
Languages : en
Pages : 497

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Book Description
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Author: Richard D. Waters
Publisher: Routledge
ISBN: 1317636910
Category : Language Arts & Disciplines
Languages : en
Pages : 366

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Book Description
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Author: Lawrence R. Frey
Publisher: Routledge
ISBN: 1135231788
Category : Language Arts & Disciplines
Languages : en
Pages : 1100

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Book Description
The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people’s lives. The sections and chapters in this Handbook: explain what constitutes applied communication scholarship, encompassing a wide range of approaches and clarifying relationships among theoretical perspectives, methodological procedures, and applied practices demonstrate the breadth and depth of applied communication scholarship review and synthesize literature about applied communication areas and topics in coherent, innovative, and pedagogically sound ways set agendas for future applied communication scholarship. Unique to this volume are chapters presenting exemplary programs of applied communication research that demonstrate the principles and practices of such scholarship, written by the scholars who conducted the programs. As an impressive benchmark in the ongoing growth and development of communication scholarship, editors Lawrence R. Frey and Kenneth N. Cissna provide an exceptional resource that will help new and experienced scholars alike to understand, appreciate, and conduct high-quality communication research that can positively affect people’s lives.

Author: Amy O’Connor
Publisher: Taylor & Francis
ISBN: 1000784258
Category : Business & Economics
Languages : en
Pages : 391

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Book Description
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. It offers a unique combination of functional and formative approaches to CSR communication designed to expose readers to a blend of approaches. With attention to issues of diversity, equity, and inclusion, this handbook also explicitly addresses recent societal changes and how those changes will impact CSR communication research and practices in the future. Offering both a strong introduction to topics for novices as well as a more advanced interrogation of CSR communication for more knowledgeable readers, the handbook is appropriate for advanced students and researchers in public relations, strategic communication, organizational communication, and allied fields.

Author: Bernadette Marie Calafell
Publisher: Taylor & Francis
ISBN: 100096115X
Category : Language Arts & Disciplines
Languages : en
Pages : 770

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Book Description
A much-needed text that takes stock of issues of ethnicity and race in communication studies, this book presents an overview of the most cutting-edge research, theory, and methods in the subject and advocates for centering ethnicity and race in the communication studies discipline. This handbook brings together a diverse group of both senior and up-and-coming scholars to offer original scholarship in race and ethnicity in communication studies, emphasizing various analytical perspectives including, but not limited to, global, transnational, diasporic, feminist, queer, trans, and disability approaches. While centering ethnicity and race, contributors also take an intersectional perspective in their approach to their topics and chapters. The book features examination of specific subfields, like Whiteness studies, Latina/o/x communication studies, Asian/Pacific American communication studies, African American communication and culture, and Middle East and North African communication studies. The text is oriented to graduate students and researchers within communication studies as well as media studies, cultural studies, critical race and ethnic studies, American studies, sociology, and education, while still being accessible to upper-level undergraduate students.

Author: Sabine Trepte
Publisher: Taylor & Francis
ISBN: 1000896455
Category : Computers
Languages : en
Pages : 349

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Book Description
This volume provides the basis for contemporary privacy and social media research and informs global as well as local initiatives to address issues related to social media privacy through research, policymaking, and education. Renowned scholars in the fields of communication, psychology, philosophy, informatics, and law look back on the last decade of privacy research and project how the topic will develop in the next decade. The text begins with an overview of key scholarship in online privacy, expands to focus on influential factors shaping privacy perceptions and behaviors – such as culture, gender, and trust – and continues with specific examinations of concerns around vulnerable populations such as children and older adults. It then looks at how privacy is managed and the implications of interacting with artificial intelligence, concluding by discussing feasible solutions to some of the more pressing questions surrounding online privacy. This handbook will be a valuable resource for advanced students, scholars, and policymakers in the fields of communication studies, digital media studies, psychology, and computer science. Chapter 22 and Chapter 30 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Author: Dominic Busch
Publisher: Taylor & Francis
ISBN: 1000771733
Category : Business & Economics
Languages : en
Pages : 529

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Book Description
Offering unique coverage of an emerging, interdisciplinary area, this comprehensive handbook examines the theoretical underpinnings and emergent conceptions of intercultural mediation in related fields of study. Authored by global experts in fields from intercultural communication and conflict resolution to translation studies, literature, political science, and foreign language teaching, chapters trace the history, development, and present state of approaches to intercultural mediation. The sections in this volume show how the concept of intercultural mediation has been constructed among different fields and shaped by its specific applications in an open cycle of influence. The book parses different philosophical conceptions as well as pragmatic approaches, providing ample grounding in the key perspectives on this growing field of discourse. The Routledge Handbook of Intercultural Mediation is a valuable reference for graduate and postgraduate students studying mediation, conflict resolution, intercultural communication, translation, and psychology, as well as for practitioners and researchers in those fields and beyond.

Author: Sally J. Patterson
Publisher: John Wiley & Sons
ISBN: 0470442719
Category : Business & Economics
Languages : en
Pages : 274

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Book Description
How a nonprofit s strategic communications department defines its issues and policies determines whether the public views it as an effective organization. Strategic Communications for Nonprofit Organizations, Second Edition supports nonprofits in using their resources most effectively. The Second Edition includes a dedicated web site, equipping professionals with the worksheets, forms, surveys, and self-assessment tools needed to create a total communications plan. Plus, the book s step-by-step instructions demonstrate nonprofit communications strategies that work. Practical and clear, this in-the-trenches book provides nonprofit CEOs with expert insights to achieve their mission.

Author: Teri Kline Henley
Publisher: Routledge
ISBN: 113640371X
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Help your nonprofit organization keep up with the competition! As the competition for funding among nonprofit organizations becomes more intense, so does the need to develop survival strategies that focus limited resources in the most effective ways. Marketing Communications for Local Nonprofit Organizations: Targets and Tools presents proven methods for effectively reaching the target markets essential to your organization’s future. This practical guidebook is divided into two easy-to-use sections: “Targets” details how to develop employees and volunteers, form alliances with for-profit organizations, and develop social entrepreneurship programs; “Tools” explains how to make maximum use of communications and media (advertising, direct marketing, public relations), fundraising, and Internet and e-commerce potential. Marketing Communications for Local Nonprofit Organizations: Targets and Tools also provides expert guidance on: multimedia marketing, including Web conferencing event planning and promotion branding and positioning promotional products tax, legal, cultural, and financial issues and much more! Marketing Communications for Local Nonprofit Organizations: Targets and Tools is an essential handbook for nonprofit organizations as they struggle against reduced government funding and a rapidly changing environment. Educators and students will also find the book invaluable as a how-to marketing guide based on effective methods and proven strategies.

Author: Rosalind Horowitz
Publisher: Taylor & Francis
ISBN: 042979570X
Category : Language Arts & Disciplines
Languages : en
Pages : 915

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Book Description
This scholarly research Handbook aggregates the broad-ranging, interdisciplinary, multidimensional strands of writing research from scholars worldwide and brings them together into a common intellectual space. This is the first such international compilation. Now in its second edition, the Handbook inaugurates a wide scope of international research advancement, with attention to writing at all levels of schooling and in all life situations. It provides advanced surveys of scholarship on the histories of world and child writing and literacy; interconnections between writing, reading, and speech; digital writing; writing in communities; writing in the sciences and engineering; writing instruction and assessment; and writing and disability. A section on international measures for assessment of writing is a new addition to this compendium of research. This Handbook serves as a comprehensive resource for scholars, graduate students, and advanced undergraduates in writing studies and rhetoric, composition, creative expression, education, and literacy studies.