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Author: William Fromm Publisher: Berkley Trade ISBN: 9780425132166 Category : Business & Economics Languages : en Pages : 180
Book Description
Fromm, president of Barkley & Evergreen Advertising in Kansas City, believes in breaking the "rules" of business whenever possible--and his philosophy has paid off in increased company profits. Now he reveals the innovative methods that have helped him achieve success. "Combines wit, wonderful stories, and a lot of good commonsense ideas".--Henry W. Bloch, Chairman and CEO, H&R Block, Inc.
Author: William Fromm Publisher: Berkley Trade ISBN: 9780425132166 Category : Business & Economics Languages : en Pages : 180
Book Description
Fromm, president of Barkley & Evergreen Advertising in Kansas City, believes in breaking the "rules" of business whenever possible--and his philosophy has paid off in increased company profits. Now he reveals the innovative methods that have helped him achieve success. "Combines wit, wonderful stories, and a lot of good commonsense ideas".--Henry W. Bloch, Chairman and CEO, H&R Block, Inc.
Author: Perry Pascarella Publisher: Zondervan Publishing Company ISBN: 9780310207139 Category : Religion Languages : en Pages : 148
Book Description
"The Christian model of loving offers a foundation for meeting the needs of both today's organization and the individuals in it. Pascarella outlines how you as a Christian can be an agent for positive change in the workplace - how to be a loving person as you make your organization more effective." "The Ten Commandments of the Workplace and How to Break Them Every Day is written by a top industry analyst. Each chapter offers upbeat and specific guidelines for demonstrating love in action - and showing that Christian faith and values are good for business."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Troy Waugh Publisher: John Wiley & Sons ISBN: 0471703583 Category : Business & Economics Languages : en Pages : 370
Book Description
Expert guidance for CPAs who want to become marketing savvy, improve profits, and gain satisfaction This updated Second Edition demonstrates how combining the power of trust with the power of persuasion can help CPAs sell their services more effectively. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to any CPA practice. Through a step-by-step approach to developing and mastering a stronger marketing and sales presence, this book focuses on how to dramatically enhance the reader's growth potential. It presents real-world examples from top CPA rainmakers and other marketing and management gurus, including Tom Peters. This updated second edition offers interviews covering Sarbanes-Oxley and the new accounting rules. Troy Waugh, CPA (Nashville, TN), is founder, President, and CEO of The Rainmaker Academy, a comprehensive three-year leadership, client service, and practice development training program for CPAs.
Author: Eric Butterworth Publisher: Unity Books (Unity School of Christianity) ISBN: 9780871593399 Category : Ten commandments Languages : en Pages : 0
Book Description
What is the spirit of the law behind each of the Ten Commandments? Take a closer look and rediscover the Ten Commandments as Butterworth reveals, in easy-to-understand terms, the deeper meaning behind the words.
Author: Mark Hughes Publisher: Penguin ISBN: 1101218401 Category : Business & Economics Languages : en Pages : 262
Book Description
"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Author: Don Keough Publisher: Penguin UK ISBN: 0141942053 Category : Business & Economics Languages : en Pages : 145
Book Description
“After a lifetime in business, I’ve never been able to develop a set of rules or a step-by-step formula that will guarantee success in anything, much less in a field as dynamic and changing as business. What I can do, however, is talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.” The Ten Commandments for Business Failure is a lighthearted cautionary bible for leaders from a hugely admired elder statesman who is sought out for advice by a wide circle of luminaries. Plenty of speakers and writers are happy to dispense advice on how to succeed in business. From football coaches to ex-CEOs to psychologists to preachers, success gurus are everywhere. But none of them can offer any guarantees; the true path to success can’t be laid out as a simple step-by-step plan. The same cannot be said of failure, however. Failure is easy. In fact, there are ten serious blunders companies and individuals make over and over again, leading to failure so consistently that the list ought to be written in stone. Don Keough, who has seen and heard a lot in his six decade career, calls them his Ten Commandments for Business Failure. They include such reliable bad advice as Quit Taking Risks, Be Inflexible, Assume Infallibility, Put All Your Faith in Experts, and Be Afraid of the Future.
Author: Leonard Sweet Publisher: Zondervan ISBN: 0310515408 Category : Religion Languages : en Pages : 403
Book Description
A Groundbreaking Resource for Preaching If the church wishes to converse effectively with a culture, it must learn the culture’s language. Today, shifts in technology mean that language is increasingly one of symbols and metaphors, stories and images—not words. So what does this mean for the sermon, that long-standing, word-based tradition of Christianity? In this ground-breaking resource, bestselling author Leonard Sweet offers an alternative to traditional models of preaching, one that is fitting to a new culture and a new mode of thinking. The first book of its kind to move preaching beyond its pulpit-centric fixation and toward more interactive, participatory modes of communication, Sweet presents both a challenge and a path forward for a church struggling to maintain its relevance in a post-modern, media-saturated culture.
Author: Thomas R. Harvey Publisher: R&L Education ISBN: 1610481410 Category : Education Languages : en Pages : 265
Book Description
Here is an update of the previous edition, more relevant for the new millennium. The classic resources in management and team building are people, money, facilities and time. Increasingly, though, the fifth resource_energy_is becoming more crucial. Each chapter of this book deals with one of the five building blocks or resources and concludes with suggested activities and events that managers can use to build that resource.
Author: William Fromm
Author: William Fromm
Author: Perry Pascarella
Author: Troy Waugh
Author: Eric Butterworth
Author: Donald R. Keough
Author: Mark Hughes
Author: Don Keough
Author: Leonard Sweet
Author: 
Author: Thomas R. Harvey