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Author: Shaun Buck Publisher: Createspace Independent Publishing Platform ISBN: 9781539142850 Category : Languages : en Pages : 132
Book Description
A business without a newsletter is like a sports car without wheels. It's nice to sit in and cool to look at, but for that car to have value, it must move forward. Similarly, a business without newsletters is just rusting in the garage. So if you want to continue using marketing tools that can't effectively drive growth, this book isn't for you. But if you want to know the TRUTH about newsletters - a marketing strategy that delivers consistent results, increases client retention, warms up cold leads, and brings in hundreds of new clients and referrals, then The Ultimate Guide to Newsletters is your solution! Forget all those marketing theories that haven't worked and hypotheticals that "don't apply to you." The Ultimate Guide to Newsletters takes you through the benefits of a custom newsletter campaign and how you can ... Increase retention and stay top of mind with clients and prospects. Use custom content and an original design for maximum impact. Build personal, powerful, and professional relationships with clients and prospects that are invaluable to your growth and success. Brought to you by the master of newsletter marketing, The Newsletter Pro himself, Shaun Buck, this book will show you how to get your custom print newsletter off the ground AND use it to maximize referrals and retention. Fresh off the success of the "No BS Guide to Maximum Referrals and Customer Retention," with marketing guru Dan S. Kennedy, Buck brings his 15 years of entrepreneurship to your business. Buck is the founder and CEO of The Newsletter Pro, a company that mails over 4 million newsletters annually. Now, with this book, he's sharing his secrets to direct mail success and accelerated business growth.
Author: Shaun Buck Publisher: Createspace Independent Publishing Platform ISBN: 9781539142850 Category : Languages : en Pages : 132
Book Description
A business without a newsletter is like a sports car without wheels. It's nice to sit in and cool to look at, but for that car to have value, it must move forward. Similarly, a business without newsletters is just rusting in the garage. So if you want to continue using marketing tools that can't effectively drive growth, this book isn't for you. But if you want to know the TRUTH about newsletters - a marketing strategy that delivers consistent results, increases client retention, warms up cold leads, and brings in hundreds of new clients and referrals, then The Ultimate Guide to Newsletters is your solution! Forget all those marketing theories that haven't worked and hypotheticals that "don't apply to you." The Ultimate Guide to Newsletters takes you through the benefits of a custom newsletter campaign and how you can ... Increase retention and stay top of mind with clients and prospects. Use custom content and an original design for maximum impact. Build personal, powerful, and professional relationships with clients and prospects that are invaluable to your growth and success. Brought to you by the master of newsletter marketing, The Newsletter Pro himself, Shaun Buck, this book will show you how to get your custom print newsletter off the ground AND use it to maximize referrals and retention. Fresh off the success of the "No BS Guide to Maximum Referrals and Customer Retention," with marketing guru Dan S. Kennedy, Buck brings his 15 years of entrepreneurship to your business. Buck is the founder and CEO of The Newsletter Pro, a company that mails over 4 million newsletters annually. Now, with this book, he's sharing his secrets to direct mail success and accelerated business growth.
Author: Tom Ahern Publisher: Emerson & Church, Publishers ISBN: 9781889102078 Category : Direct-mail fund raising Languages : en Pages : 132
Book Description
Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.
Author: Ian Howlett Publisher: ISBN: 9781916056800 Category : Languages : en Pages : 176
Book Description
A monthly newsletter, in email or in print, is your golden opportunity to make immediate sales that you can rely on, every single month, while building a relationship with your customers and establishing yourself as the trusted authority and leader in your field. In short bite-sized chapters, you'll quickly discover the step-by-step formula for producing a professional and profitable newsletter that your readers will love. Newsletter Success Secrets reveals: The 32 major strategic objectives of your newsletter-NOBODY else will tell you this, and it's VITAL. The Captivating Categories of Content that you MUST include in your newsletter. 5 ways to grab your reader's attention and keep them hooked. Over 60 article headlines ready for you to use immediately. How to immediately banish writer's block-forever-by tapping into a deep well of ideas. How to avoid the 11 killer mistakes that will stop you dead in your tracks. If you want to sell a lot more of your products and services, with a reliable and profound competitive advantage, this book is for you!
Author: Barbara A. Fanson Publisher: North Vancouver, B.C. : Self-Counsel Press ISBN: 9780889082960 Category : Newsletters Languages : en Pages : 0
Book Description
Newsletters have spawned a communications revolution. Today, anyone with a computer can produce a well-designed newsletter and open a new, economical, and effective avenue for informing customers, employees, and associates. Barbara A. Fanson, an award-winning newsletter publisher, demonstrates how to plan, write, and produce a professional-quality newsletter that's sure to keep readers interested. Advice is given on page layout, production schedules, editing, and typesetting. Also included are valuable suggestions on article writing, design, getting the most out of photos and graphics, and working with a printer to ensure the newsletter is exactly the way you want it. "Very illuminating....This is a great reference that deserves a place on your shelf". Writing for Money
Author: Carol Luers Eyman Publisher: Square One Writer's Guides ISBN: 9780757000454 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
For nonprofit organizations, businesses, clubs, hobby groups, and professional societies, newsletters can, indeed, provide a perfect way to educate, motivate, sell, raise funds, and promote. Unfortunately, relatively few newsletters realize their full potential. Now, newsletter expert Carol Luers Eyman has written a comprehensive guide and reference to creating, maintaining, and marketing an effective, cost-efficient newsletter. "How to Publish Your Newsletter" is designed to steer editors, entrepreneurs, and volunteers through every phase of the newsletter publishing process. The author helps you set up shop, from the creation of a budget to the development of a capable staff and a realistic schedule. And she guides you through the writing and design of newsletter articles. Every aspect of the process, from planning to distribution, is carefully explored and explained, enabling you to launch your new newsletter--or improve your existing one--with both confidence and competence. Whether you strive to educate the public about new products, inspire your workers, or share information about health or politics, the newsletter can be an effective tool. "How to Publish Your Newsletter" will help you make that tool work for you.
Author: Koray Odabasi Publisher: ISBN: 9781793365866 Category : Languages : en Pages : 244
Book Description
DIGITAL MARKETING STRATEGIES 2019 book describes up to date, useful, tested and effective strategies in an easy to understand way. 1. "DIVIDE & CONQUER" METHOD As of 2019, an average consumer sees 10,000 marketing messages per day and the attention span of an average internet user declined to only 8 seconds. 1.3 billion websites try to impress these people. In such an environment, you cannot achieve success by targeting wide audiences and using general marketing messages. To gain their attention, you have to divide your target audience and communicate each segment with the most relevant marketing message. 2. SEARCH ENGINE OPTIMIZATION (SEO) As the competition gets fierce, you have to work more than ever in 2019. This chapter provides detailed information regarding all 5 stages of SEO: Research, Strategy & Keyword Selection, On-site SEO, Infrastructure and Usability, Link Development, and Performance on Search Engine Results Page (SERP). 3. DIGITAL ADSThis chapter focuses on the strategies that will provide the highest conversion in Google Ads (formerly AdWords) and Facebook Ads. You will find detailed information on how to structure your digital ad campaigns and discover effective strategies to achieve success. The chapter provides various examples on text, display and social ad campaigns. 4. SOCIAL MEDIA This chapter focuses on achieving high ROI from social media. Platform-specific success strategies are presented based on Facebook, Instagram, Twitter, YouTube and LinkedIn. 5. EMAIL NEWSLETTERSIn addition to the format, content, timing and frequency of email newsletters, there is a specific section regarding performance analysis. CHECKLISTS AND THE THINGS YOU NEED TO DOTo help you get results, you will find 30-item checklists at the end of each chapter. Using them, you will be able to review the topics that are covered in each chapter. You will also find a special section at the end of each chapter, focusing on the things you need to do to implement this knowledge in your campaigns after reading this book. This will eliminate the gap between reading the book and taking action, as is the case in many other books. Many brands have already implemented "Divide and Conquer" method and significantly improved their digital marketing conversion.Now, it is your turn!
Author: Shaun Buck Publisher: Createspace Independent Publishing Platform ISBN: 9781484082379 Category : Marketing Languages : en Pages : 0
Book Description
This book is to your business what Tom Brady is to the Patriots - they might be fine without him, but when you add the magic of Brady's touch, it's a blowout win every time. Likewise, businesses can run without newsletters, but the ones who use them on a consistent basis see amazing results. Better client retention, more leads and referrals, and crazy amounts of new clients are just some of the "Brady-like" results you can expect! Newsletter Marketing is going to help you get your newsletter off the ground and running and help you understand why it's important, what it does for your clients, and - most importantly - give you a ton of insider secrets from the master of marketing himself, Shaun Buck - The Newsletter Pro! Sometimes the mysteries of marketing can be a bit overwhelming, but this book walks you through one of the easiest and most profitable marketing strategies of all time. You can expect information like: How to Create a Successful Monthly Newsletter 5 Ways to Use a Newsletter to Grow Your Business & 8 Ways Newsletters Will Grow Your Bottom Line. Marketing gurus have called the author, Shaun Buck, an expert in his field. Shaun's company, "The Newsletter Pro" ships more than a million newsletters a year and successfully creates custom content for their clients. It has been called "the best newsletter company in the world" by famous Chief Marketing Officer, Dave Dee of GKIC, who highly recommends using a newsletter and as such gives Shaun first hand knowledge of the do's and don'ts of newsletters. Read this book and implement the tips given and you will be the guy who wins every. single. time.
Author: Al Kernek Publisher: Pacifica Endeavors LLC ISBN: 1411610016 Category : Business & Economics Languages : en Pages : 136
Book Description
Designed for agents and brokers in the residential real estate business, and those servicing the real estate industry. Looks at topices, subscription lists, advertising, marketing campaigns, and strategy.
Author: Al Lautenslager Publisher: Entrepreneur Press ISBN: 9781932531718 Category : Business & Economics Languages : en Pages : 0
Book Description
Deliver the right message to the right target for the best results. Americans spend over $528 billion annually in response to direct-mail marketing. If you want to reap your share of those profits, you've turned to the right place. With hot new marketing ideas and a fresh twist on old favorites, this book is a one-stop solution for small-business owners. In fact it's the only direct-marketing book that covers the recent anti-spam laws, cell phone telemarketing regulations and the National Do Not Call Registry. Inside you'll find: The four critical components of direct-marketing-the target, the message, the vehicle and frequency/timing - and how to get the maximum advantage from each Treid-and-true direct-marketing methods like postcards and newsletters - and how to tailor them to today”s marketplace New, high-tech direct-marketing techniques that stay within the law-but generate response beyond your expectations Insider tricks to using out-of-the-ordinary methods - like sweepstakes, contests and more-to your best advantage How to develop, plan, implement and evaluate an entire direct-marketing campaign with lower costs and higher returns than you ever dreamed possible
Author: Shaun Buck
Author: Shaun Buck
Author: Tom Ahern
Author: Ian Howlett
Author: Barbara A. Fanson
Author: Carol Luers Eyman
Author: Koray Odabasi
Author: Shaun Buck
Author: Al Kernek
Author: Tammi L Labrecque
Author: Al Lautenslager