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Author: Ana Maria Soares Publisher: Springer Nature ISBN: 3031290208 Category : Business & Economics Languages : en Pages : 277
Book Description
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
Author: Ana Maria Soares Publisher: Springer Nature ISBN: 3031290208 Category : Business & Economics Languages : en Pages : 277
Book Description
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
Author: Ana Maria Soares Publisher: ISBN: 9783031290220 Category : Languages : en Pages : 0
Book Description
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area. This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
Author: Philip Kotler Publisher: Bloomsbury Publishing USA ISBN: 1440872457 Category : Business & Economics Languages : en Pages : 196
Book Description
These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."
Author: Dilip S. Mutum Publisher: Springer Nature ISBN: 3031393597 Category : Business & Economics Languages : en Pages : 184
Book Description
Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more
Author: Dwight F. Burlingame Publisher: Bloomsbury Publishing USA ISBN: 1576078612 Category : Business & Economics Languages : en Pages : 945
Book Description
A landmark three-volume reference work documenting philanthropy and the nonprofit sector throughout American history, edited by the field's most widely recognized authority. Developed under the guidance of Dr. Dwight Burlingame of the Indiana University Center on Philanthropy, one of the nation's premier institutes for the study of philanthropy, the three-volume Philanthropy in America: A Comprehensive Historical Encyclopedia is the definitive work on philanthropic, charitable, and nonprofit endeavors in the United States. The first section of the encyclopedia contains over 200 A–Z entries covering the lives of important philanthropists, the missions and practices of key institutions and organizations, and the impact of seminal events throughout the history of the nonprofit sector in America, from precolonial times to the present. Discussions of philanthropic traditions in ancient civilizations, in Europe during colonial times, and in countries around the world today provide fascinating contexts for understanding how the American philanthropic experience has developed. The encyclopedia also includes a collection of primary source documents (legislation, foundation reports, mission statements, etc.) for convenient review and further research.
Author: C. Michael Hall Publisher: Routledge ISBN: 1136989277 Category : Business & Economics Languages : en Pages : 391
Book Description
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals. At a time when concerns over tourism's contribution to undesirable environmental, economic and social change is greater than ever, social marketing strategies are important for encouraging more appropriate and desirable behaviours by tourists and the tourism industry. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development, such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and the promotion of ethical tourism and marketing. This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non - profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.
Author: Paula Kyrö Publisher: Edward Elgar Publishing ISBN: 1849808244 Category : Business & Economics Languages : en Pages : 480
Book Description
Allying and expanding the diverse fields of entrepreneurship and sustainable development research is a modern day imperative. This Handbook paints an illuminating picture of the historic and current understanding of the bond between entrepreneurship an
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Rural Development, Agriculture, and Related Agencies Publisher: ISBN: Category : United States Languages : en Pages : 996
Author: Christian Felber Publisher: Zed Books Ltd. ISBN: 1786997479 Category : Business & Economics Languages : en Pages : 304
Book Description
Is it possible for businesses to have a bottom line that is not profit and endless growth, but human dignity, justice, sustainability and democracy? Or an alternative economic model that is untainted by the greed and crises of current financial systems? Christian Felber says it is. Moreover, in Change Everything he shows us how. In this new and updated edition of the book that sparked a global movement, Christian Felber proposes a blueprint for an economics of everybody: ethical, dignified, sustainable and principled. He shows that The Economy for the Common Good is not just an idea, but has already become a broad international movement with thousands of people, companies, communities and organizations participating, developing and implementing it.
Author: Ana Maria Soares
Author: Ana Maria Soares
Author: Ana Maria Soares
Author: Philip Kotler
Author: Dilip S. Mutum![Philanthropy in America [3 volumes] PDF](https://books.google.com/books/content/images/frontcover/qkTPEAAAQBAJ?fife=w80-h100)
Author: Dwight F. Burlingame
Author: C. Michael Hall
Author: Paula Kyrö
Author: 
Author: United States. Congress. House. Committee on Appropriations. Subcommittee on Rural Development, Agriculture, and Related Agencies
Author: Christian Felber