Launching & Building a Brand For Dummies PDF Download

Author: Amy Will
Publisher: John Wiley & Sons
ISBN: 1119748038
Category : Business & Economics
Languages : en
Pages : 391

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Book Description
Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing, which means that if you're starting a business, a strong brand DNA has got to be part of your creative process from day one. And it needs to be more than just an abstract idea: to give your brand life—and a bigger chance of surviving against the competition—you need to have a standout launch strategy and a set plan for growing your brand in a noisy marketplace. In Launching & Building a Brand For Dummies, Amy Will—who launched her first business at just 24-years-old and has been the brains behind four strong and buzzworthy brands—covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off. She reveals crucial lessons from her personal experience in launching five companies, as well as detailing case studies from some of the strongest brands out there, accompanied by insights and advice from successful founders and branding experts. Stand out on social media Create viral campaigns Build on Customer Loyalty and LongevityDeal with the competition Whether you're thinking of starting a business or are already building up your market share, memorable brand identity will be the key to—and Launching & Building a Brand For Dummies one of the secrets of—your future standout success.

Author: Deborah Ng
Publisher: John Wiley & Sons
ISBN: 1118182782
Category : Computers
Languages : en
Pages : 338

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Book Description
Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.

Author: Susan Draper
Publisher: Susan Draper
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 95

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Book Description
The long-awaited finale to Cataclysm in the Cosmos promises to be the most mind-boggling story in the series! A mutant virus is killing humans on Earth and its lightning-quick spread is ominous. A previously developed vaccine miraculously cured infected felines and felidors in addition to preventing further outbreaks. However, it has not been successful when given to people. Scientists around the globe are racing against time to find a solution. The World Health Organization is poised to deliver fatalistic outcomes. Crossbreeding has begun on exoplanet Kapteyn b, forging the way for a superspecies that will survive into eternity. Can these actions ever be duplicated by mankind? Will humans embrace felidor travel skills to improve their own methods of space exploration? Artema and the Centauri Council remain prepared to battle any roadblocks or species that stand in the way, including persistent dissenters in their own ranks. The cat gods they serve will do everything feasible to help them succeed. Follow this incredible journey as felidors offer assistance to mankind while seeking their own immortality in the cosmos!

Author: Yumi Stynes
Publisher: Candlewick Press
ISBN: 1536216275
Category : Juvenile Nonfiction
Languages : en
Pages : 176

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Book Description
This frank, funny guide to getting your period gives preteens all they need to master—and even celebrate!—menstruation. Getting your period for the first time can be mortifying, weird, and messy—and asking questions about it can feel even worse. But it doesn’t have to be that way. This taboo-free guide is packed with honest advice and big-sisterly wisdom on all the things girls need to know: from what cramps feel like to whether you can feel blood coming out,\ to what you should do if your pad leaks onto your clothes. Welcome to Your Period includes case studies, first-person accounts, questions from real teens, and answers from health journalist Yumi Stynes and adolescent health specialist Melissa Kang, MD. Cheerful illustrations keep the tone fun, and help with how-tos on different period supplies. There are even suggestions for throwing a first-period party. With its inclusive, body-positive message, pocket size, and reassuring vibe, this must-have menstruation manual will make girls feel not only normal but proud.

Author: Richard A. Bartle
Publisher: Apress
ISBN: 1484217241
Category : Computers
Languages : en
Pages : 742

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Book Description
This is an astonishing collection of ideas, information, and instruction from one of the true pioneers of Massively-Multiplayer Online Role-Playing Games. MMOs from the Inside Out: The History, Design, Fun, and Art of Massively-Multiplayer Role-playing Games speaks to the designers and players of MMOs, taking it as axiomatic that such games are inspirational and boundless forces for good. The aim of this book is to enthuse an up-coming generation of designers, to inspire and educate players and designers-to-be, and to reinvigorate those already working in the field who might be wondering if it’s still all worthwhile. Playing MMOs is about fun, immersion, and identity. Creating MMOs is about imagination, expression, and art. MMOs are so packed with potential that today's examples are little more than small, pioneering colonies on the shore of a vast, uncharted continent. What wonders wait beyond the horizon? What treasures will explorers bring back to amaze us? MMOs from the Inside Out is for people with a spark of creativity: it pours gasoline on that spark. It: Explains what MMOs are, what they once were, and what they could – and should – become. Delves into why players play, and why designers design. Encourages, enthuses, enrages, engages, enlightens, envisions, and enchants. Doesn't tell you what to think, it tells you to think. What You Will Learn: Myriad ways to improve MMOs – and to decide for yourself whether these are improvements. What MMOs are; who plays them, and why. How MMOs became what they are, and what this means for what they will become. That you have it in you to make MMOs yourself. Whom This Book is For:MMOs from the Inside Out is a book for those who wish to know more about game design in general and MMO design in particular. It's for people who play MMOs, for people who design MMOs, and for people who study MMOs. It's for people with a yearning to see beyond the world around them and to make manifest the worlds of their imagination.

Author: Lankshear, Colin
Publisher: McGraw-Hill Education (UK)
ISBN: 0335242162
Category : Education
Languages : en
Pages : 298

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Book Description
This timely new edition explores new literacies, knowledge and classroom practices in light of growing electronic information and communication techniques.

Author: OBA OLAYINKA JEFFREY
Publisher: OBA OLAYINKA JEFFREY
ISBN:
Category : Art
Languages : en
Pages : 174

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Book Description
TRAVEL is not just a pastime; it's a gateway to a world of fun, excitement, inspiration, education, and meaning. It’s a fantastic journey that can transform your life. This book is meant to motivate and inspire you to travel; with the step-by-step guides provided here, you should have no more excuses. This first volume of TRAVEL ESSENTIALS focuses on all the fundamentals of travel, particularly on first-time or beginner travellers. For those yet to experience the buzz and razzmatazz that comes with travelling abroad, this book is for you; this is your place. The focus is to make you tick the box and strike it out of your bucket list, so I intend to give you a mindful awakening with vigour.

Author: Chase Dalton
Publisher: Thomas Nelson
ISBN: 1418514527
Category : Fiction
Languages : en
Pages : 201

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Book Description
Graduate student Valerie Russell investigates the possible psychological addiction to Atlantyx, a popular new computer game. She finds much more than entertainment and it becomes a race against time to save the lives and souls of innocent young people--and herself. Garland King, vice-director of the School of Psychology, and Drake Benson, a leader in a national campus ministry, urge Valerie to closely examine one game, Atlantyx. And she soon learns why. The ministry has tracked seventy-one students, all avid gamers, who have mysteriously disappeared. Coincidentally, the producer of the game has garnered sales in excess of one and a half billion dollars over the past year. Valerie's graduate work explodes into the challenge of a lifetime. She will investigate this threat that blurs the boundary between reality and fantasy, harming innocent people in its path. Her quest brings with it self-discovery, romance, and more than a hint of danger.

Author: Patrick Devlieger
Publisher: Maklu
ISBN: 9044134175
Category : People with disabilities
Languages : en
Pages : 516

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Book Description
The act of life is a lived experience, common and unique, that ties each of us to every other lived experience. The fact of disability does not alter this fundamental truth. In this edition of Rethinking Disability: World Perspectives in Culture and Society, we are presented with a system of thinking that considers the values of disability, as a resource, as a creative source of culture that moves disability out of the realm of victimized people and insurmountable barriers, and provides opportunities to use the experience of disability to enter into networks that recognize strengths of differing abilities. The authors within will intrigue you, will move you, will charm you, but always will challenge your notion of sameness and difference as they confront the construct and (de)construct of disability and ableism. They present compelling arguments for viewing disABILITY through the multiple lenses of disability culture. They explore themes and issues that transcend past and origins, time and place, nuances of genetics, to experiences of present and becoming, and towards the future and beyond mere human, yet always intrinsically connected to being human. This book is intended for all audiences who dare to confront difference and sameness within themselves and in connection with others; to inspire researchers who wish to explore, and examine disability across social, cultural and economic barriers. It is an invitation to push away the barriers, bring ableism inside to a place where the prosthesis is no longer the elephant in the room.

Author: Jennifer Carlson
Publisher: Princeton University Press
ISBN: 0691230382
Category : Social Science
Languages : en
Pages : 288

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Book Description
An eye-opening portrait of the gun sellers who navigated the social turmoil leading up to the January 6 Capitol attack Gun sellers sell more than just guns. They also sell politics. Merchants of the Right sheds light on the unparalleled surge in gun purchasing during one of the most dire moments in American history, revealing how conservative political culture was galvanized amid a once-in-a-century pandemic, racial unrest, and a U.S. presidential election that rocked the foundations of American democracy. Drawing on a wealth of in-depth interviews with gun sellers across the United States, Jennifer Carlson takes readers to the front lines of the culture war over gun rights. Even though the majority of gun owners are conservative, new gun buyers are more likely to be liberal than existing gun owners. This posed a dilemma to gun sellers in the run-up to the 2020 presidential election: embrace these liberal customers as part of a new, perhaps post-partisan chapter in the American gun saga or double down on gun politics as conservative terrain. Carlson describes how gun sellers mobilized mainstays of modern conservative culture—armed individualism, conspiracism, and partisanship—as they navigated the uncertainty and chaos unfolding around them, asserting gun politics as conservative politics and reworking and even rejecting liberal democracy in the process. Merchants of the Right offers crucial lessons about the dilemmas confronting us today, arguing that we must reckon with the everyday politics that divide us if we ever hope to restore American democracy to health.