Why Does The Pedlar Sing? PDF Download

Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
ISBN: 1800468997
Category : Business & Economics
Languages : en
Pages : 234

View

Book Description
Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.

Author: Paul Feldwick
Publisher: Troubador Publishing Ltd
ISBN: 1784628468
Category : Business & Economics
Languages : en
Pages : 200

View

Book Description
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?

Author: Wiemer Snijders
Publisher: Troubador Publishing Ltd
ISBN: 1789012791
Category : Business & Economics
Languages : en
Pages : 200

View

Book Description
How can we sell more, to more people, and for more money? The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Author: Eunice Aquilina
Publisher: Troubador Publishing Ltd
ISBN: 1800462425
Category : Business & Economics
Languages : en
Pages : 216

View

Book Description
An embodied approach to developing women leaders which invites us to re-write our interpretation of power, from the prevailing ‘power over’ to ‘power with’ developing a felt sense that the whole is greater than any one individual. This is the pathway to creating organisations that work for everyone. The book integrates different perspectives and theoretical frames with the author’s own experience of working with women leaders in organisations combined with action research. It sets out how women are able to dismantle the internal barriers that maintain the status quo and become a powerful force for change. The book gives voice to some incredible women who bravely step out of the shadows to let themselves be seen. They each share honest and often moving accounts of how they have reclaimed themselves as women and now embody a strong leadership presence. These stories weave together to inspire, provoke and empower. Individual and collective transformation are interdependent and inseparable. When women come together and support one another it is possible to transcend the norms and social forces and shift the prevailing culture. We can create more inclusive cultures where everyone, women and men, can participate and contribute to the benefit of all. It’s time to rewrite our interpretation of power, it's time to make a difference.

Author: Thomas Kemeny
Publisher: Simon and Schuster
ISBN: 1576879607
Category : Business & Economics
Languages : en
Pages : 180

View

Book Description
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Author: APG Ltd
Publisher: Troubador Publishing Ltd
ISBN: 1789014506
Category : Business & Economics
Languages : en
Pages : 352

View

Book Description
In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…

Author: Joseph Leo Koerner
Publisher: Princeton University Press
ISBN: 0691253005
Category : Art
Languages : en
Pages : 432

View

Book Description
A bold new interpretation of two northern Renaissance masters In this visually stunning and much anticipated book, acclaimed art historian Joseph Koerner casts the paintings of Hieronymus Bosch and Pieter Bruegel in a completely new light, revealing how the painting of everyday life was born from what seems its polar opposite: the depiction of an enemy hell-bent on destroying us. Supreme virtuoso of the bizarre, diabolic, and outlandish, Bosch embodies the phantasmagorical force of painting, while Bruegel, through his true-to-life landscapes and frank depictions of peasants, is the artistic avatar of the familiar and ordinary. But despite their differences, the works of these two artists are closely intertwined. Bruegel began his career imitating Bosch's fantasies, and it was Bosch who launched almost the whole repertoire of later genre painting. But Bosch depicts everyday life in order to reveal it as an alluring trap set by a metaphysical enemy at war with God, whereas Bruegel shows this enemy to be nothing but a humanly fabricated mask. Attending closely to the visual cunning of these two towering masters, Koerner uncovers art history’s unexplored underside: the image itself as an enemy. An absorbing study of the dark paradoxes of human creativity, Bosch and Bruegel is also a timely account of how hatred can be converted into tolerance through the agency of art. It takes readers through all the major paintings, drawings, and prints of these two unforgettable artists—including Bosch’s notoriously elusive Garden of Earthly Delights, which forms the core of this historical tour de force. Elegantly written and abundantly illustrated, the book is based on Koerner’s A. W. Mellon Lectures in the Fine Arts, a series given annually at the National Gallery of Art, Washington. Published in association with the Center for Advanced Study in the Visual Arts, National Gallery of Art, Washington, DC Please note: All images in this ebook are presented in black and white and have been reduced in size.

Author: William Cowper
Publisher:
ISBN:
Category :
Languages : en
Pages : 226

View

Book Description

Author: Morten Scholer
Publisher: Matador
ISBN: 9781789014747
Category : Coffee
Languages : en
Pages : 0

View

Book Description
The first of its kind, Coffee and Wine is a comprehensive study and comparison of the growing, producing, marketing and consumption of the two beverages - from tree to cup and from vine to glass. The book is full of surprises for most readers, whether they are beginners or professionals within the coffee or wine industries. Answering questions such as, why has the consumption of coffee dropped despite the growing number of coffee shops? And, why can more wine be produced from a tonne of red grapes than a tonne of white grapes? Morten explains the technical topics about the drinks using simple language, making the facts and figures accessible for all, from experts and professionals to consumers just enjoying coffee and wine. Coffee and Wine is generously illustrated and contains many tables, charts, maps and case studies. It also includes information on cultural values and a number of fun facts. It has plenty of useful facts and figures for anyone with an interest in either, or both, of the two products.--Publisher's description.

Author: Laura J Cahill
Publisher: Troubador Publishing Ltd
ISBN: 1800465513
Category : Sports & Recreation
Languages : en
Pages : 728

View

Book Description
Putting a modern spin on some childhood stories, Safety Fables for Today introduces Zac and the Beanstalk, cautioning against dropped objects and falls from height; a Perilous Porridge Pot, overflowing with oats and useful insights on preventing loss of containment; a Super-Sized Swede presenting big manual handling challenges, and updated versions of many other familiar tales too. In embarking upon this journey, Laura J Cahill draws on the power of storytelling, helped by a liberal sprinkling of fairy dust and the company of some fictional folk along the way, providing fresh thought for those seeking to properly manage their activities, and a gentle bedtime read for anyone else with a passing interest in the field of health and safety. Needless to say, there’s more to these tales and their characters than first meets the eye – not least because of the insights they offer to organisations seeking to control real-world risks, reinvigorate health and safety agendas, and secure happy endings of their own. Through understanding the messages conveyed by these fictional players and addressing these within their own workplace settings, readers can play their part in ensuring that beyond simply living happily, workers remain injury-free, enjoy good health, and live safely ever after too.