Go-to-Market Strategies for Women Entrepreneurs PDF Download

Author: Victoria L. Crittenden
Publisher: Emerald Group Publishing
ISBN: 1789732891
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.

Author: Maura McAdam
Publisher: Taylor & Francis
ISBN: 1000630986
Category : Business & Economics
Languages : en
Pages : 171

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Book Description
Drawing on the entrepreneurial ecosystem as a frame of reference, this new edition of Female Entrepreneurship – Women’s Entrepreneurship – continues to challenge contemporary assumptions regarding who or what is an entrepreneur. It draws upon relevant literature and research to enable research-led teaching delivery and provides students with a comprehensive understanding of women’s entrepreneurship and a solid foundation from which they can pursue further studies. Informative but concise, Women’s Entrepreneurship covers key concepts, issues, themes and approaches and provides useful suggested topics for debate. Updates include a revised chapter on Emerging Technologies and Women’s Entrepreneurship, which explores digital entrepreneurship and cyberfeminism. Contextualisation of Women’s Entrepreneurship acknowledges the broader contextual influences on women’s entrepreneurship. Finally, two new chapters have been added looking at The Entrepreneurial Ecosystem and Women’s Entrepreneurship Policy. International case studies explore the socio-economic context for women’s entrepreneurship in regional, national and international economies. Pedagogy to aid learning is incorporated throughout, including learning outcomes, boxes to highlight key research insights and best practice as well as discussion points and activities. This book is important supplementary reading on entrepreneurship, small business management and women's and gender studies courses – it will prove particularly useful to women moving towards starting their own business as well as postgraduate students researching the topic for the first time.

Author: Mary Godwyn
Publisher: Routledge
ISBN: 1351278509
Category : Business & Economics
Languages : en
Pages : 191

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Book Description
How does gender and minority status shape entrepreneurial decision-making? This question seems long overdue since minority women in the US start new businesses at four times the rate of non-minority men and women. This book is about minority women entrepreneurs in the United States. Though these women are thriving as business owners, their stories are very seldom told, and few think of minority women as successful entrepreneurs. Therefore, the first purpose of the book is to give voice and visibility to US minority women business owners. The second purpose is to explain what makes these women different from the standard white male business owners most people are familiar with. Through in-depth interviews and first-hand accounts from minority women entrepreneurs, the authors found that, in innovative and exciting ways, minority women use their outsider status to develop socially conscious business practices that support the communities with which they identify. They reject the idea that business values are separate from personal values and instead balance profits with social good and environmental sustainability. This pattern is repeated in statistical evidence from around the globe that women contribute a much higher percentage of their earnings to social good than do men, but until now there was no clear explanation of why. Using sociological and psychological theories, the authors explain why women, especially minority women, have a tendency to create socially responsible businesses. The innovations provided by the women in this study suggest fresh solutions to economic inequality and humanistic alternatives to exploitative business policies. This is a radically new, socially integrated model that can be used by businesses everywhere. This book is intended for undergraduate and graduate students of business, sociology, race and gender studies as well as practitioners of entrepreneurship, aspiring entrepreneurs, and all those looking for new examples of holistic, sustainable and socially responsible business practices.

Author: Miguel-Angel Galindo
Publisher: Springer Science & Business Media
ISBN: 9781461412939
Category : Business & Economics
Languages : en
Pages : 230

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Book Description
Over the past century, an extensive literature has developed, exploring the impact of entrepreneurship on economic performance. The active participation of entrepreneurs in virtually all aspects of business and economic activity has obliged policy makers within the global economy to consider entrepreneurship as a determining variable in any political force, not only for bodies and groups created specifically to this end, but also for any decision-making body. To this end, specific actions promoting entrepreneurship have already been established around the world. However, the particular dynamics of entrepreneurship by women present unique opportunities and challenges. The women’s perspective has often been overlooked in research, practice, and policymaking, and yet yields rich insights and implications. This volume features research from an international array of authors, global data, and in-depth analysis of women’s entrepreneurial activity in Europe, Latin America, the United States, and Canada, to shed light on the positive impact of women’s entrepreneurship on economic growth and development. The first part covers a broad range of concepts relating to the history and context of the female economic perspective. The second part focuses on performance and success factors, with respect to such issues as innovation, social needs, and entrepreneurial orientation. The third part addresses issues of financing, including discussion of access to capital, microcredit, and entrepreneurial behavior. The fourth part considers additional topics, such as work-family balance and access to education. Together, the chapters offer new perspectives on the unique characteristics of women entrepreneurs and their contributions to economic development in theory, practice, and policymaking.

Author: Guelich, Ulrike
Publisher: Edward Elgar Publishing
ISBN: 1789905044
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Women’s entrepreneurship is an effective way to combat poverty, hunger and disease, to stimulate sustainable business practices, and to promote gender equality. Yet, deeply engrained cultural norms often prescribe gender-specific roles and behaviors that severely constrain the opportunities for women’s entrepreneurial activities. This excellent new volume of work from the Diana Group explores this paradox.

Author: Iiris Aaltio-Marjosola
Publisher: Copenhagen Business School Press DK
ISBN: 9788763002103
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
Human resources are the social capital of a firm or business, based on trust as well as on expertise, values, and cultural diversity. This calls for cross-cultural knowledge - an understanding of gender issues and individual differences in the social capital of the firm and society. The dialogue between women entrepreneurship and social capital theory/ research strengthens the fragmented voice of women entrepreneurship, providing the landscape for women entrepreneurs as creators of, and created by, social capital. It indicates how women entrepreneurs appear to have a special position in forming, developing, and reorganizing the social capital in the business world. This book explores social capital in the multiple relationships between gender, management, and entrepreneurship. Twenty-six researchers, representing a variety of disciplines from different parts of the world, provide findings on diverse aspects of the dialogue between women entrepreneurship and social capital. As a consequence, the central concepts - social capital, entrepreneurship, and gender - are given a variety of meanings. Women entrepreneurs and business owners - regardless of their cultural context, branch, and education - provide interesting ideas to the global debate on equality and social capital.

Author: Karen D. Hughes
Publisher: Edward Elgar Publishing
ISBN: 1849804753
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
Global Women's Entrepreneurship Research responds to recent calls from academic researchers and policy analysts alike to pay greater attention to the diversity and heterogeneity among women entrepreneurs. Drawing together studies by 26 researchers affiliated with the DIANA International Research Network, this collection contributes to a richer and more robust understanding of the field. Part I: 'Diverse Settings' introduces research set in a range of contexts, from those rarely examined to those representing more familiar terrains. Part II: 'Diverse Questions' explores new questions and reframes old questions in fresh, innovative ways. Part III: 'Diverse Approaches' features studies with distinct methodological approaches that reflect and extend the rigour and creativity of research in this field. Together, the research assembled in this volume significantly advances knowledge about women's entrepreneurship around the world. While the book's primary audience is academic researchers and graduate students working in the areas of women's entrepreneurship, as well as entrepreneurship and family business more generally, it will also be of interest to scholars working in related research areas in the sociology of gender, work and organizations. Policy-makers in government and non-government agencies as well as profit and not-for-profit organizations that provide services to, or conduct research on, women entrepreneurs will also benefit greatly from the insights provided in this unique volume.

Author: Carrie Green
Publisher: Hay House, Inc
ISBN: 1401953166
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection you can get your ideas, messages, and business out there like never before and create so much success. In this book, Carrie Green shows you how. Carrie started her first online business at the age of 20—she knows what it’s like to be an ambitious and creative woman with big dreams and huge determination . . . but she also knows the challenges of starting and running a business, including the fears, overwhelm, confusion, and blocks that entrepreneurs face. Based on her personal, tried-and-tested experience, she offers valuable guidance and powerful exercises to help you: • Get clear on your business vision • Move past the fears and doubts that can get in the way • Understand your audience, so you can truly connect with them • Create your brand and build a tribe of raving fans, subscribers, and customers • Manage your time, maintain focus, and keep going in the right direction • Condition yourself for success . . . and so much more! If you’re a creative and ambitious female entrepreneur, or are contemplating the entrepreneurial path, this book will provide the honest, realistic, and practical tools you need to follow your heart and bring your vision to life.

Author: Vanessa Ratten
Publisher: Routledge
ISBN: 1351580396
Category : Business & Economics
Languages : en
Pages : 251

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Book Description
The purpose of this book is to promote discussion about educational objectives generally and objectives in the teaching of educational psychology in particular. To this end, Part 1 contains a review of the literature concerned with these two subjects, and also reports on investigations into the views of British students, teachers, college staffs and educational psychologists on the question of the objectives of educational psychology in teacher preparation. A comprehensive bibliography is provided. A further important section of Part 1 proposes a method of systematizing teaching objectives, and suggests a heuristic device for the generation of objectives at different levels of conceptual generality and complexity of learning. An example of this model in the field of educational psychology is presented, which illustrates the general approach to the generation of teaching objectives and proposes a specific approach to the production of teaching objectives in educational psychology. In Part 2 a selection of readings in the fields of objectives and educational psychology provides the reader with some of the key source material referred to in Part 1. As well as being a valuable and stimulating addition to the current debate on the specifying of educational objectives, the arguments in this book about the role of educational psychology in teacher preparation raise some fundamental questions for those concerned with teacher education.

Author: Dafna Kariv
Publisher: Routledge
ISBN: 041589686X
Category : Business & Economics
Languages : en
Pages : 618

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Book Description
Women represent the fastest growing group of entrepreneurs today. Tracing women's journey along the venture creation process, Kariv's book highlights the creatively different ways in which women approach the entrepreneurial enterprise.