Author: Stephen Brown Publisher: SAGE ISBN: 1412902657 Category : Business & Economics Languages : en Pages : 273
Book Description
Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Author: Vincent F. Filak Publisher: SAGE Publications ISBN: 1544385668 Category : Language Arts & Disciplines Languages : en Pages : 517
Book Description
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Author: Charles Marsh Publisher: Routledge ISBN: 1317343875 Category : Business & Economics Languages : en Pages : 410
Book Description
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Author: Phillip A. Laplante Publisher: CRC Press ISBN: 0429884508 Category : Technology & Engineering Languages : en Pages : 280
Book Description
Technical Writing: A Practical Guide for Engineers, Scientists, and Nontechnical Professionals, Second Edition enables readers to write, edit, and publish materials of a technical nature, including books, articles, reports, and electronic media. Written by a renowned engineer and widely published technical author, this guide complements traditional writer’s reference manuals on technical writing through presentation of first-hand examples that help readers understand practical considerations in writing and producing technical content. These examples illustrate how a publication originates as well as various challenges and solutions. The second edition contains new material in every chapter including new topics, additional examples, insights, tips and tricks, new vignettes and more exercises. Appendices have been added for writing checklists and writing samples. The references and glossary have been updated and expanded. In addition, a focus on writing for the nontechnical persons working in the technology world and the nonnative English speaker has been incorporated. Written in an informal, conversational style, unlike traditional college writing texts, the book also contains many interesting vignettes and personal stories to add interest to otherwise stodgy lessons.
Author: William Winston Publisher: Routledge ISBN: 1136550879 Category : Business & Economics Languages : en Pages : 186
Book Description
A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components, detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Author: Kate Krake Publisher: Inkwell & Elm ISBN: Category : Juvenile Nonfiction Languages : en Pages : 181
Book Description
Stop Letting Fear Get In The Way Of Your Writing Every writer is afraid of something. But these fears do not need to stop you from writing and achieving the success that you’ve always dreamed of. Writing Beyond Fear is your companion through more than one hundred fears common to many writers. You will be shown a path into your fear, and then lead out the other side, a stronger, more courageous writer, better able to handle the myriad of pressures the writing life can bring. The book is divided into seven themes: Mindset Creativity Craft Process Editing Publishing and the Writing Business Lifestyle Whatever it is about writing that scares you, you don’t need to carry it any longer. Let Writing Beyond Fear help you conquer your worries and write your way to success in whatever way you choose.
Author: Paul Lima Publisher: Paul Lima ISBN: 0986563099 Category : Language Arts & Disciplines Languages : en Pages : 306
Book Description
"Everything You Wanted To Know About Freelance Writing" combines two popular business of freelance writing books: "Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines" and "The Six-Figure Freelancer: How to Find, Price and Manage Corporate Writing Assignments." "How to Develop Article Ideas and Sell Them to Newspapers and Magazines" shows you how to develop article ideas, write query letters, pitch your ideas to the right editor at the right publications, and follow up on your queries. It outlines everything you need to know to negotiate the sale of your work with editors who say "yes" to your ideas. It also reveals how to conduct effective interviews and shows you a variety of ways to write article leads. Focusing on writing material for businesses, associations, government agencies, non-profits and other organizations, "The Six Figure Freelancer" demonstrates how to plan and market your way to freelance writing success in the lucrative corporate market. Review: "One of the best things I have purchased for my business (not counting my computer) is Paul Lima's book Everything You Wanted to Know About Freelance Writing, which is actually two books in one. I highly recommend this book for new freelance writers, to give them an idea of how to get started in freelance writing, and for seasoned veterans, because the tips in the book might trigger ideas that can have a positive impact on business..."
Author: Robert Lee Brewer Publisher: Penguin ISBN: 1599632403 Category : Language Arts & Disciplines Languages : en Pages : 1847
Book Description
THE MOST TRUSTED GUIDE TO GETTING PUBLISHED The 2012 Writer’s Market details thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, literary agents, newspapers, playwriting markets, and screenwriting markets. These listings include contact and submission information to help writers get their work published. Look inside and you’ll also find page after page of all-new editorial material devoted to the craft and business of writing. It’s the most information we’ve ever jammed into one edition! You’ll find insightful interviews and articles, guidelines for finding work, honing your craft, and promoting your writing. You’ll also learn how to navigate the social media landscape, negotiate contracts, and protect your work. And as usual, this edition includes the ever popular "How Much Should I Charge?" pay rate chart. You also gain access to: • Lists of professional writing organizations • Sample query letters • A free digital download of Writer's Yearbook featuring the 100 Best Markets: WritersDigest.com/upload/images/WritersDigest-Yearbook-11.pdf Includes an exclusive 60-minute FREE WEBINAR with the staff of Writer’s Digest that will teach you how to begin building your own writing platform today. "What I appreciate most about Writer’s Market is that it’s impossible to pick up the book, flip through it, and put it down 15 minutes later without at least five, new profitable ideas that I can execute immediately. No other book on my shelf that can inspire this many practical, profitable, career-building ideas in this same amount of time." —Christina Katz, author of The Writer’s Workout, Get Known Before the Book Deal and Writer Mama
Author: Robert Brewer Publisher: Penguin ISBN: 1582976783 Category : Language Arts & Disciplines Languages : en Pages : 1696
Book Description
For 88 years, Writer's Market has given fiction and nonfiction writers the information they need to sell their work–from completely up-to-date listings to exclusive interviews with successful writers. The 2009 edition provides all this and more with over 3,500 listings for book publishers, magazines and literary agents, in addition to a completely updated freelance rate chart. In addition to the thousands of market listings, you'll find up-to-date information on becoming a successful freelancer covering everything from writing query letters to launching a freelance business, and more.
Author: Stephen Brown
Author: Vincent F. Filak
Author: Charles Marsh
Author: Phillip A. Laplante
Author: Charles H. Sides
Author: William Winston
Author: Kate Krake
Author: Paul Lima
Author: Robert Lee Brewer
Author: Robert Brewer