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Author: Scott Dennison Publisher: Createspace Independent Publishing Platform ISBN: 9781511815406 Category : Languages : en Pages : 0
Book Description
According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get calls from prospects interested in the products and services they're selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring: - Clarity about exactly who your ideal client is - Your business USP (Unique Selling Proposition) - A process for effective keyword generation/targeting - Professional landing pages for PPC lead generation - A well-designed Website, built for lead conversion/generation - Great content, properly optimized for search (one part of SEO) - Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison's 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.
Author: Scott Dennison Publisher: Createspace Independent Publishing Platform ISBN: 9781511815406 Category : Languages : en Pages : 0
Book Description
According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often - to get calls from prospects interested in the products and services they're selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you'll need to create an effective online lead generation campaign in your business and make that phone ring: - Clarity about exactly who your ideal client is - Your business USP (Unique Selling Proposition) - A process for effective keyword generation/targeting - Professional landing pages for PPC lead generation - A well-designed Website, built for lead conversion/generation - Great content, properly optimized for search (one part of SEO) - Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison's 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.
Author: Ruth P. Stevens Publisher: Pearson Education ISBN: 0789741148 Category : Business & Economics Languages : en Pages : 220
Book Description
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is “Job One”: B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits. You'll Learn How To: • Develop and refine rules that consistently lead to higher-quality leads • Gain deeper insights into your customers and their buying processes • Build sophisticated, accurate marketing databases • Identify the media most likely to work for you • Execute highly effective campaigns • Drive huge ROI improvements • Use BANT and other qualification criteria • Apply new “nurturing” techniques to convert “duds” into “diamonds” • Track results and quantify the business value of campaigns • Utilize best practices content marketing and marketing automation • Integrate continuous improvement into lead generation • Discover 10 trends that will transform the way you prospect
Author: Karen Ehman Publisher: Zondervan ISBN: 0310347653 Category : Religion Languages : en Pages : 225
Book Description
Discover how your differences can become the strength of your marriage in this real-life guide to both living with and loving your spouse. It is true that opposites attract--for a while. But often as the years go by in our marriages, opposites may also begin to attack. The habits and characteristics we once found endearing about our significant other are the exact things that drive us crazy years later! Whether you and your spouse disagree about finances, parenting, or how to load the dishwasher, your differences don't need to divide you. They can actually bring you closer together--and closer to God. In Keep Showing Up, Karen Ehman shows you . . . How to play to each other's strengths as you work on your own weaknesses The difference between having a soul mate and having a sole mate How to become a faithful forgiver who also forgets Strategies for avoiding the social media comparison trap Why it's dangerous to mimic a friend's marriage How to unearth the magic in the mundane Why a spouse who drives you crazy can drive you straight to Jesus Throughout Keep Showing Up, Karen also includes ideas to implement in your marriage right now, such as powerful statements to speak to your spouse, date-night-on-a-shoestring suggestions, and discussion starters.
Author: American Bar Association. House of Delegates Publisher: American Bar Association ISBN: 9781590318737 Category : Law Languages : en Pages : 216
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author: Chris Goward Publisher: John Wiley & Sons ISBN: 1118463838 Category : Business & Economics Languages : en Pages : 389
Book Description
Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author: Scott Thompson Publisher: Lulu.com ISBN: 1435703022 Category : Business & Economics Languages : en Pages : 162
Book Description
Internet Real Estate Agent. A Guide To Dominating Internet Real Estate Leads & Marketing. An agent and broker's guide to dominating Internet real estate leads, real estate Web sites, search engines, cost-per-click, organic rankings, marketing listings, blogs, seller/buyer leads, free listing directories, email marketing and much, much more. This is a must-have reference for real estate agents, mortgage agents, brokers and assistants. If you need a consistent online lead-generation machine, this book teaches you how to create one with targeted lead generation and marketing strategies that are free and/or very affordable. It also teaches how to leverage the Internet to market your listings to thousands of prospects, thus generating even more business. Get free access to the Blog to ask questions, get answers and share ideas all pertaining to your Internet Real Estate success. Sign up for the free newsletter as well. www.AgentWisdom.com
Author: Rick Ramos Publisher: CreateSpace ISBN: 9781490563213 Category : Business & Economics Languages : en Pages : 120
Book Description
**** Amazon #1 Best Seller in Marketing in 2013 **** The Internet has changed marketing for good. People no longer wait to be told what to buy. Instead consumers proactively do research online to make their final purchasing decisions. The best way to reach this new consumer is to provide them with that key information. You need content that will educate, engage, and entertain your consumer about your products and services to make the sale. Content Marketing: Insider's Secret to Online Sales & Lead Generation is a step by step guide that will teach you the correct way to start and run a content marketing program. It will show you how to attract new customers and keep them engaged with your brand. "Content marketing is the only way to become a true thought leader. This book provides all the fundamentals of how to think about, generate, distribute, and measure the results of great content. There is no substitute for a well-executed content marketing strategy, especially for B2B and SAAS businesses. Rick Ramos spells out everything you need to build a great content foundation." Peter Hamilton, CEO of HasOffers.com "Rick Ramos has created a concise, step-by-step guide for marketers that explains how brands can create and leverage content to increase leads and generate sales. A must-read for any marketer navigating today's content-fueled media landscape." Steve Hall, Adrants.com - Editor and Publisher “This book is about more than just content marketing. It's about making your business become a part of the conversation. Through this book you learn how to inform your customers to make intelligent decisions. I think that every business should adopt the strategies that it outlines.” Clark Landry, Co-founder and Chairman at SHIFT.com
Author: IntroBooks Publisher: Can Akdeniz ISBN: Category : Languages : en Pages : 40
Book Description
Lead generation plays a vital role in the growth of every business and in fact a business can never witness success without proper generation of leads. Lead is nothing but a person or company that has shown interest to a particular product or service. And lead generation refers to the marketing process of initiation the customer’s interest on a particular product or service. In order to sustain in the market and to have a good grip, every business whether small or big needs to continue this process. Leads are mainly of two types, sales lead and marketing leads. Sales lead is generated on the basis of some factors such as income, age, psychographic etc. Sales leads are generated and sold to multiple advertisers while marketing leads are brand specific. So, this kind of lead is generated for a particular advertiser that is resold only once. Lead generation involves several strategies and a business can reach the height of success if they can successfully generate leads following the right strategies.
Author: Mitch Ribak Publisher: Xlibris Corporation ISBN: 1450011241 Category : Business & Economics Languages : en Pages : 108
Book Description
Do you wonder how some real estate companies generate hundreds of Internet sales every year? 100MPH Marketing for Real Estate provides the Internet-marketing methods broker Mitch Ribak has used to prosper in one of the toughest housing markets: Brevard County, Florida. It gives step-by-step solutions to grow Internet programs, to generate hundreds of leads and to systematically convert them to home sales. It also offers the powerful life story of the entrepreneurial author, honed by successes and failures over his 30 years of owning 14 companies. Let Mitch show you the way to profit in your market!
Author: Scott Dennison
Author: Scott Dennison
Author: Ruth P. Stevens
Author: Karen Ehman
Author: American Bar Association. House of Delegates
Author: Chris Goward
Author: Scott Thompson
Author: Rick Ramos
Author: IntroBooks
Author: Martyn Kinch
Author: Mitch Ribak