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A Research Agenda for Sales

A Research Agenda for Sales PDF Author: Fernando Jaramillo
Publisher: Edward Elgar Publishing
ISBN: 1788975316
Category : Business & Economics
Languages : en
Pages : 208

Book Description
A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Featuring original research and current developments in the field, the chapters focus on critical topics and provide answers to important questions by company leaders and sales scholars.
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