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Author: Wallace V. Schmidt Publisher: SAGE Publications ISBN: 150631922X Category : Language Arts & Disciplines Languages : en Pages : 336
Book Description
Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Author: Wallace V. Schmidt Publisher: SAGE Publications ISBN: 150631922X Category : Language Arts & Disciplines Languages : en Pages : 336
Book Description
Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Author: Dan Bullock Publisher: Red Wheel/Weiser ISBN: 1632657562 Category : Business & Economics Languages : en Pages : 270
Book Description
Doing business nowadays often means globally, whether with clients, customers, or business partners. Communicating your message effectively—online or in person—has become a must. If you want the best outcome, you must serve the growing need for cultural training that links awareness to action. “A masterclass in authentic global communication. Full of specific frameworks and actionable tips, it is a must-read for anyone looking to bolster or refine their professional communication toolkit.”—Elizabeth Owens Skidmore, Sponsorship Specialist, Bell Canada In our increasingly interconnected world, effective communication is the formula for success in any industry. Whether you’re speaking in public, writing an email, or navigating an important negotiation, how you present yourself through language is all-important in today's global business world. In How to Communicate Effectively with Anyone, Anywhere, two New York University professors reveal a new approach to global communication across key performance areas, including effective emailing, public speaking, and negotiation. How to Communicate Effectively with Anyone, Anywhere, with key illustrations, is part instructional text, part empowering workbook, containing practical and proven strategies that can be put to immediate use, along with exercises designed to impart valuable self-discovery and position you as an effective global communicator. You will gain not only the practical skills essential for operating across cultural settings but also a firm foundation for managing global transactions, international relationships, and worldwide innovation. We all know how to email, right? But contacting counterparts in China, Brazil, or Germany with success requires us to upgrade our skills with key strategies for an expanded and productive network of global interaction. Each chapter contains a practical, easy-to-implement framework that functions as a “blueprint” for global communication and how each skill can best be used virtually in remote work scenarios. For professionals looking to take their skill set to the next level, this book’s approach is the key to connecting professional skills to a larger practice of global understanding, ultimately leading to you communicating effectively and impactfully with anyone, anytime, and anywhere.
Author: Don E Schultz Publisher: McGraw Hill Professional ISBN: 007139432X Category : Business & Economics Languages : en Pages : 288
Book Description
How can a company effectively communicate its message to customers and prospects all over the world? How can it ensure that its branding messages "travel"? Designed to help executives position and leverage marketing communication in the global arena and use it to their ongoing strategic advantage, Communicating Globally shows how to successfully strategize, select appropriate communication tactics, and then execute a global communication plan that encompasses all sources of communication, both internal and external. Based on the strong theoretical foundations of integrated marketing communication (IMC), Communicating Globally offers a practitioner's perspective on integrated global marketing communication (IGMC) in action through vignettes, four complete case studies of well-recognized multinational brands, and one study case. Praise for Communicating Globally "In the 21st century, the ability of ad agencies to provide worldwide, integrated marketing services for their clients will become essential. Only those marketers and agencies with the ability to brand products and services globally will thrive. Communicating Globally provides a roadmap on how to do it right." O. Butch Drake, president-CEO, American Association of Advertising Agencies "No one can provide a guaranteed formula for future success, but Communicating Globally comes awfully close. By combining an astute knowledge of the global marketplace, emerging trends and technologies, and good old common sense, Don Schultz and Philip Kitchen illuminate the path for successful brand building in the 21st century." Ed Faruolo, vice president, corporate marketing communications, CIGNA Corporation "Don Schultz has done it again! His unique and highly readable approach is a must for companies looking to market globally in the new century. Communicating Globally offers an important road map through the maze of global marketing communications." James R. Gregory, CEO, Corporate Branding, LLC "This book is important because it brings the concept of integrated marketing communications (IMC) into full international focus for the first time. This focus is maintained throughout the whole structure and it makes the book a truly conceptual work. The case studies that illustrate the practical ramification of international IMC yield significant general as well as specific lessons." John Philip Jones, Syracuse University "The 1990's introduced integrated marketing--understanding and communicating relevantly with customers by using information. Communicating Globally now takes the same principles and adapts them to today's dynamic global marketplace. Even better, it is written in a style that makes it easy for a non-marketer to fully understand the importance of managing a brand." John R Wallis, vice president of marketing, Hyatt International Corporation
Author: Wallace V. Schmidt Publisher: SAGE Publications ISBN: 148335136X Category : Language Arts & Disciplines Languages : en Pages : 337
Book Description
Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Author: Guo-Ming Chen Publisher: Peter Lang Incorporated, International Academic Publishers ISBN: Category : Computers Languages : en Pages : 334
Book Description
Communication and Global Society considers continuity and change of identity in the global community, the emergence and impact of global media, and expected directions for interaction in global society. It details frictions between social institutions and new communication technologies such as e-mail, and asks if changes in communication will do more to preserve or to undermine the nation state.
Author: Wallace V. Schmidt Publisher: SAGE ISBN: 1412913179 Category : Business & Economics Languages : en Pages : 337
Book Description
"Communicating Globally: Intercultural Communication and International Business" provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. This text integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. The book discusses the implications of these approaches and the new competencies needed for conducting international business and entering the world marketplace. It examines intercultural transitions and cross-cultural relationships as well as how virtual groups or teams and constant change influence multinational organizations. "Communicating Globally: Intercultural Communication and International Business" provides further insights into doing business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Also included is a regional resource guide that establishes a sensible foundation for readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance
Author: Elizabeth A. Tuleja Publisher: Routledge ISBN: 1317361725 Category : Business & Economics Languages : en Pages : 384
Book Description
This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: • Understand intercultural communication processes. • Improve self-awareness and communication in intercultural settings. • Expand skills in identifying, analyzing, and solving intercultural communication challenges at work. • Evaluate whether one’s communication has been effective. Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.
Author: Linda Marie Harasim Publisher: MIT Press ISBN: 9780262082228 Category : Computers Languages : en Pages : 432
Book Description
Global Networks takes up the host of issues raised by the new networking technology that now links individuals, groups, and organizations in different countries and on different continents. The 21 contributions focus on the implementation, applications and impact of computer-mediated communication in a global context.
Author: Heather Bowe Publisher: Cambridge University Press ISBN: 1107685141 Category : Language Arts & Disciplines Languages : en Pages : 301
Book Description
Communication Across Cultures remains an excellent resource for students of linguistics and related disciplines, including anthropology, sociology and education. It is also a valuable resource for professionals concerned with language and intercultural communication in this global era.
Author: Jingfang Liu Publisher: Us--China Relations in the Age ISBN: 9781611863673 Category : Language Arts & Disciplines Languages : en Pages : 298
Book Description
"The essays in Green Communication and China explore the importance of studying environmental communication in, about, and with China"--
Author: Wallace V. Schmidt
Author: Wallace V. Schmidt
Author: Dan Bullock
Author: Don E Schultz
Author: Wallace V. Schmidt
Author: Guo-Ming Chen
Author: Wallace V. Schmidt
Author: Elizabeth A. Tuleja
Author: Linda Marie Harasim
Author: Heather Bowe
Author: Jingfang Liu