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Author: John M. McCann Publisher: Springer Science & Business Media ISBN: 9401139237 Category : Business & Economics Languages : en Pages : 226
Book Description
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.
Author: John M. McCann Publisher: Springer Science & Business Media ISBN: 9401139237 Category : Business & Economics Languages : en Pages : 226
Book Description
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.
Author: Jay Liebowitz Publisher: CRC Press ISBN: 0429606974 Category : Computers Languages : en Pages : 740
Book Description
The Handbook of Applied Expert Systems is a landmark work dedicated solely to this rapidly advancing area of study. Edited by Jay Liebowitz, a professor, author, and consultant known around the world for his work in the field, this authoritative source covers the latest expert system technologies, applications, methodologies, and practices. The book features contributions from more than 40 of the world's foremost expert systems authorities in industry, government, and academia. The Handbook is organized into two major sections. The first section explains expert systems technologies while the second section focuses on applied examples in a wide variety of industries. Key topics covered include fuzzy systems, genetic algorithm development, machine learning, knowledge representation, and much more.
Author: Paul Goodwin Publisher: John Wiley & Sons ISBN: 1118740734 Category : Business & Economics Languages : en Pages : 496
Book Description
Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. It covers both the psychological problems that are associated with unaided managerial decision making and the decision analysis methods designed to overcome them. It is presented and explained in a clear, straightforward manner without using mathematical notation. This latest edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.
Author: A. Kalja Publisher: IOS Press ISBN: 1614994587 Category : Computers Languages : en Pages : 372
Book Description
Databases and information systems are the backbone of modern information technology and are crucial to the IT systems which support all aspects of our everyday life; from government, education and healthcare, to business processes and the storage of our personal photos and archives. This book presents 22 of the best revised papers accepted following stringent peer review for the 11th International Baltic Conference on Databases and Information Systems (Baltic DB&IS 2014), held in Tallinn, Estonia, in June 2014. The conference provided a forum for the exchange of scientific achievements between the research communities of the Baltic countries and the rest of the world in the area of databases and information systems, bringing together researchers, practitioners and Ph.D. students from many countries. The subject areas covered at the conference focused on big data processing, data warehouses, data integration and services, data and knowledge management, e-government, as well as e-services and e-learning.
Author: Berend Wierenga Publisher: Springer Science & Business Media ISBN: 1461545951 Category : Business & Economics Languages : en Pages : 349
Book Description
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?
Author: Manfred Krafft Publisher: Springer Science & Business Media ISBN: 3540720030 Category : Business & Economics Languages : en Pages : 458
Book Description
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author: Jorge Casillas Publisher: Springer Science & Business Media ISBN: 3642156053 Category : Computers Languages : en Pages : 476
Book Description
Dr. Jay Liebowitz Orkand Endowed Chair in Management and Technology University of Maryland University College Graduate School of Management & Technology 3501 University Boulevard East Adelphi, Maryland 20783-8030 USA jliebowitz@umuc. edu When I first heard the general topic of this book, Marketing Intelligent Systems or what I’ll refer to as Marketing Intelligence, it sounded quite intriguing. Certainly, the marketing field is laden with numeric and symbolic data, ripe for various types of mining—data, text, multimedia, and web mining. It’s an open laboratory for applying numerous forms of intelligentsia—neural networks, data mining, expert systems, intelligent agents, genetic algorithms, support vector machines, hidden Markov models, fuzzy logic, hybrid intelligent systems, and other techniques. I always felt that the marketing and finance domains are wonderful application areas for intelligent systems, and this book demonstrates the synergy between marketing and intelligent systems, especially soft computing. Interactive advertising is a complementary field to marketing where intelligent systems can play a role. I had the pleasure of working on a summer faculty f- lowship with R/GA in New York City—they have been ranked as the top inter- tive advertising agency worldwide. I quickly learned that interactive advertising also takes advantage of data visualization and intelligent systems technologies to help inform the Chief Marketing Officer of various companies. Having improved ways to present information for strategic decision making through use of these technologies is a great benefit.
Author: Berend Wierenga Publisher: Springer Science & Business Media ISBN: 0387782133 Category : Business & Economics Languages : en Pages : 630
Book Description
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author: Thow Yick Liang Publisher: World Scientific ISBN: 9812565507 Category : Business & Economics Languages : en Pages : 211
Book Description
Organizing Around Intelligence introduces a new mindset andawareness in leading and managing human organizations. This paradigmshift is vital as humankind enters the intelligence era (the knowledgeeconomy). Individual human beings are becoming better informed andeducated. They carry knowledge structures of very highquality. Consequently, their interaction dynamic is different and theyhave to be managed differently. The intelligent organization theorydiscussed in this book emphasizes the significance of focusing on thehuman thinking system and the orgmind as the primary strategy. Theapproach is to organize around intelligence and collectiveintelligence. Both the human organization and its interacting agentsare complex adaptive systems. The importance of awareness andmindfulness, as well as the intelligent person model, is alsopresented. This fresh leadership and management philosophy containsmany new concepts that are not known to human organizations today.
Author: John M. McCann
Author: John M. McCann
Author: Jay Liebowitz
Author: Paul Goodwin
Author: A. Kalja
Author: Berend Wierenga
Author: Manfred Krafft
Author: Jorge Casillas
Author: Berend Wierenga
Author: 
Author: Thow Yick Liang