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Author: Rachel Barker Publisher: Juta and Company Ltd ISBN: 9780702166648 Category : Business & Economics Languages : en Pages : 460
Book Description
This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Author: Rachel Barker Publisher: Juta and Company Ltd ISBN: 9780702166648 Category : Business & Economics Languages : en Pages : 460
Book Description
This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Author: Rachel Barker Publisher: ISBN: 9780702189845 Category : Communication in management Languages : en Pages : 496
Book Description
"Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc. ; in determining and implementing strategy, operations and processes ; in all interaction -- interpersonal, mediated, digital and social ; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these."--Back cover.
Author: Owen Hargie Publisher: Routledge ISBN: 1134508239 Category : Business & Economics Languages : en Pages : 319
Book Description
It is often said that the practice of management is in crisis, and that managers are now finding it harder than ever to develop strategies which withstand the shocks of the marketplace. This illuminating book cuts through these conflicting issues to show how organizational communication plays a vital role in confronting uncertainty. Arguing that many managers fail to adequately consider the communication consequences of the decision making process and its impact on organizational effectiveness, Hargie and Tourish present here numerous organizational communication insights, and show how they reveal a way through these dilemmas. Based on cutting-edge research findings and case studies, this book features contributions from the UK, USA, Canada, New Zealand and Norway, bringing multiple perspectives to this topical subject. The result is a comprehensive guide to organizational communication useful for managers, academics and students.
Author: Bonnye E. Stuart Publisher: John Wiley & Sons ISBN: 0470027673 Category : Business & Economics Languages : en Pages : 449
Book Description
Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Author: Cynthia Stohl Publisher: SAGE ISBN: 0803934254 Category : Business & Economics Languages : en Pages : 224
Book Description
Recipient of the 1995 Best Book Award from the Organizational Communication division of the Speech Communication Association "I have just finished reading Organizational Communication. This is a magnificent piece of work bringing together current and past scholarship to form a persuasive argument for awareness. I will bring this work to the attention of a graduate class I'm teaching on organizational change and team building. . . . Above all, I recommend it to instructors of organizational communication." --William Gorden, Kent State University The lines between our personal and professional lives are blurred--naturally, one affects the other. Organizational Communication is the first book on the subject to take into account the personal context we bring into an organization. In addition to the connections between home life, social life, and professional activities, author Cynthia Stohl asserts that we must pay close attention to the linkages that individuals develop and maintain within their organizational contexts. Each chapter illustrates the ways in which today's changing social patterns, the increasing diversity of the workforce, the introduction of new communication technologies, and the challenges of global integration and competition create organizational and interpersonal networks that are intricately interwoven and complex. By reframing the network metaphor, the author challenges us to examine the ways in which organizational communication is always embedded in, and influenced by, overlapping systems of relationships. Organizational Communication is the ideal text for courses in organizational communication that focus on the organization as an integrated aspect of our lives, our culture, and our global society.
Author: Tamara Gillis Publisher: John Wiley & Sons ISBN: 1118016351 Category : Business & Economics Languages : en Pages : 484
Book Description
The IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Author: David Pickton Publisher: Financial Times/Prentice Hall ISBN: 9780273676454 Category : Business & Economics Languages : en Pages : 761
Book Description
Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
Author: Michael J. Papa Publisher: SAGE ISBN: 1412916844 Category : Business & Economics Languages : en Pages : 473
Book Description
Communication in organizations has changed drastically since the release of the first edition of this bestselling textbook. This fully revised and updated edition delves into state-of-the-art studies, providing fresh insights into the challenges that organizations face today. Yet this foundational resource remains a cornerstone in the examination of classic research and theory in organization communication.
Author: Rachel Barker
Author: Rachel Barker
Author: Rachel Barker
Author: Rachel Barker
Author: Owen Hargie
Author: Bonnye E. Stuart
Author: Cynthia Stohl
Author: Charles Conrad
Author: Tamara Gillis
Author: David Pickton
Author: Michael J. Papa