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Author: Tammy R. Vigil Publisher: Cognella Academic Publishing ISBN: 9781621310600 Category : Language Arts & Disciplines Languages : en Pages : 378
Book Description
"Introduction to the World of Communication" gives students a strong introductory foundation in communication skills. Many texts in the field focus on either fundamentals of communication or mass communication. This anthology addresses both and provides useful information about careers in the field. The book begins with an overview of the fundamentals of communication, moves into the history and development of communication media, and concludes with a survey of dominant communications professions. Topics include: - Language - Nonverbal Communication - Law and Ethics - Mass Communication - Emerging Technology - Interpersonal Communication Each chapter has tear-out reading questions that aid in evaluating progress with and completion of the readings as well as in preparing for exams. The discussion questions encourage dynamic classroom interaction. "Introduction to the World of Communication" can be used in Introduction to Human Communication courses, as well as Introduction to Mass Communication, and Introduction to Communication Studies. Dr. Tammy R. Vigil is currently the Associate Dean of the College of Communication at Boston University. She earned her doctorate from the University of Kansas in 2000. Dr. Vigil has taught graduate and undergraduate courses in Communication Theory, Research Methods, Contemporary Mass Communication, Argumentation and Oral Presentation. She currently teaches the large introductory class for the College of Communication. Her research interests include political communication, media effects, rhetoric, and popular culture. Dr. Vigil is a co-author of the book "The Third Agenda in U.S. Presidential Debates."
Author: Tammy R. Vigil Publisher: Cognella Academic Publishing ISBN: 9781621310600 Category : Language Arts & Disciplines Languages : en Pages : 378
Book Description
"Introduction to the World of Communication" gives students a strong introductory foundation in communication skills. Many texts in the field focus on either fundamentals of communication or mass communication. This anthology addresses both and provides useful information about careers in the field. The book begins with an overview of the fundamentals of communication, moves into the history and development of communication media, and concludes with a survey of dominant communications professions. Topics include: - Language - Nonverbal Communication - Law and Ethics - Mass Communication - Emerging Technology - Interpersonal Communication Each chapter has tear-out reading questions that aid in evaluating progress with and completion of the readings as well as in preparing for exams. The discussion questions encourage dynamic classroom interaction. "Introduction to the World of Communication" can be used in Introduction to Human Communication courses, as well as Introduction to Mass Communication, and Introduction to Communication Studies. Dr. Tammy R. Vigil is currently the Associate Dean of the College of Communication at Boston University. She earned her doctorate from the University of Kansas in 2000. Dr. Vigil has taught graduate and undergraduate courses in Communication Theory, Research Methods, Contemporary Mass Communication, Argumentation and Oral Presentation. She currently teaches the large introductory class for the College of Communication. Her research interests include political communication, media effects, rhetoric, and popular culture. Dr. Vigil is a co-author of the book "The Third Agenda in U.S. Presidential Debates."
Author: Dan O'Hair Publisher: Macmillan ISBN: 0312644205 Category : Language Arts & Disciplines Languages : en Pages : 641
Book Description
Real Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
Author: Stanley J. Baran Publisher: ISBN: 9780072827583 Category : Mass media Languages : en Pages : 529
Book Description
Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).
Author: Ralph E. Hanson Publisher: SAGE Publications ISBN: 150635856X Category : Language Arts & Disciplines Languages : en Pages : 1221
Book Description
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author: Terence P. Moran Publisher: Peter Lang ISBN: 9781433104121 Category : Communication Languages : en Pages : 396
Book Description
"An Introduction to the History of Communication: Evolutions and Revolutions provides a comprehensive overview of how human communication has changed and is changing. Focusing on the evolutions and revolutions of six key changes in the history of communication---becoming human; creating writing; developing print; capturing the image; harnessing electricity; and exploring cybernetics---the author reveals how communication was generated, stored, and shared. This ecological approach provides a comprehensive understanding of the key variables that underlie each of these great evolutions-revolutions in human communication. Designed as an introduction for history of communication classes, the text examines the past, attempting to identify the key dynamics of change in these human, technical, semiotic, social, political, economic, and cultural structures, in order to better understand the present and prepare for possible future developments."--BOOK JACKET.
Author: Janis Teruggi Page Publisher: SAGE Publications ISBN: 1506358055 Category : Language Arts & Disciplines Languages : en Pages : 910
Book Description
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Author: John T. Warren Publisher: SAGE Publications ISBN: 141295942X Category : Language Arts & Disciplines Languages : en Pages : 233
Book Description
Designed for hybrid approaches to the course, this exciting new text provides an introduction to communication theory, interpersonal communication, and public communication and culture through the lens of contemporary critical theory. By situating communication concepts and theories within contemporary and engaging cultural scenes, the book is much more than a survey of ideas—it demonstrates the power of communication in our everyday lives.
Author: Kate Kurtin Publisher: Cognella Academic Publishing ISBN: 9781516591954 Category : Languages : en Pages :
Book Description
Diving Deeper into Communication: An Introduction and Beyond not only provides students with the foundational information they need to understand the broad study of communication, but also demonstrates how to "do" communication. The book describes the different areas of communication studies and explores their unique features. Equipped with this knowledge, students interested in communication studies will better understand the avenues and careers available to them. The book is organized into four sections, which correspond to the four primary fields of communication: interpersonal, instructional, and health communication; mass communication; strategic and organizational communication; and intercultural and communication for social change. Each section provides an introduction to the communication field, followed by an exploration of research within the field to promote deeper understanding and scholarly interest. Featuring content written by a variety of experts within the field, the book helps students explore relational sharing, cancer communication, mass media and gender identity, digital communication, pop culture and communication, and more. Engrossing, scholarly, and designed to pique students' interest in the discipline, Diving Deeper into Communication is well suited for foundational courses in communication.
Author: Upamanyu Madhow Publisher: Cambridge University Press ISBN: 1107022770 Category : Technology & Engineering Languages : en Pages : 547
Book Description
An accessible undergraduate textbook introducing key fundamental principles behind modern communication systems, supported by exercises, software problems and lab exercises.
Author: Tammy R. Vigil
Author: Tammy R. Vigil
Author: Dan O'Hair
Author: Tammy Vigil
Author: Stanley J. Baran
Author: Ralph E. Hanson
Author: Terence P. Moran
Author: Janis Teruggi Page
Author: John T. Warren
Author: Kate Kurtin
Author: Upamanyu Madhow