Author: James A. Jaksa Publisher: Hampton Press (NJ) ISBN: Category : Business & Economics Languages : en Pages : 424
Book Description
The authors discuss ethics of "communication in high-risk technologies" through such examples as whistleblowing, the Challenger explosion, computer monitoring, life support systems, Chernobyl, the Union Carbide crisis in India, and reproductive technology.
Author: David Remund Publisher: Business Expert Press ISBN: 1606497553 Category : Business & Economics Languages : en Pages : 118
Book Description
Business leaders control information, data, and feedback. How should that power be managed in this digital age and fast-paced, globalized economy? That important question is at the heart of The ART of Responsible Communication. This book serves as a how-to guide for executives and emerging business leaders across multiple industries and a full spectrum of functional disciplines. The ART of Responsible Communication examines multifaceted corporate communication as a responsibility shared by leaders across the enterprise. You simply cannot delegate all communication responsibility to the corporate communications department or a public relations agency. It is every leader’s responsibility to model and champion effective communication, requiring an ongoing commitment to Accessibility, Responsiveness and Transparency, or, in other words, The ART of Responsible Communication.
Author: Janis Teruggi Page Publisher: SAGE Publications ISBN: 1506358055 Category : Language Arts & Disciplines Languages : en Pages : 910
Book Description
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Author: Roger N. Conaway Publisher: Business Expert Press ISBN: 1606493256 Category : Business & Economics Languages : en Pages : 196
Book Description
Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
Author: Tamra B. Orr Publisher: The Rosen Publishing Group, Inc ISBN: 144886867X Category : Juvenile Nonfiction Languages : en Pages : 66
Book Description
With people spending an increasing number of hours every day using computers, tablets, and smartphones, safe and responsible digital communication awareness is absolutely essential. Making pre-teens and teens aware of the dangers that exist alongside the enriching information and entertainment to be found online is pertinent. Tweens and teens are vulnerable to various Web-based pitfalls, such as cyber-addiction, overspending, over-sharing, and downloading virusesnot to mention cyber-predators, scam artists, bullies, and flamers. In order to use digital communication technology safely, responsibly, and successfully, people need to learn how to avoid, prevent, or respond to uncomfortable or even threatening situations. Awareness is brought to readers through the elaboration of ten incredibly useful tips, exactly how to navigate the Web and use digital technology safely and responsibly, and how to do so without causing harm to oneself or others. Learning and following these precautions will not only keep users safe from predators, bullies, and scammers, but will also protect their hard drive, their credit rating, their identities, their reputations (both online and offline), and even their future job prospects. Emphasis is placed not only on learning how to avoid becoming a victim of negative digital activity but also on warnings against becoming a perpetrator, especially of cyberbullying, flaming, and other types of online peer harassment. Readers are encouraged to learn even more with 10 Great Questions to Ask an IT Specialist and Myths & Facts.
Author: Commission on Freedom of the Press Publisher: University of Chicago Press ISBN: 0226471357 Category : Freedom of the press Languages : en Pages : 146
Book Description
"The question of how much freedom the press should enjoy has been debated throughout American history. In 1942 an impartial commission was formed to study mass communication, evaluate the performance of the media, and make recommendations for possible regulation of the press. This book is the general report of that commission."--Book cover.
Author: Marié Hattingh Publisher: Springer Nature ISBN: 3030450023 Category : Computers Languages : en Pages : 479
Book Description
This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.* The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions. The papers are organized in the following topical sections: Part I: block chain; fourth industrial revolution; eBusiness; business processes; big data and machine learning; and ICT and education Part II: eGovernment; eHealth; security; social media; knowledge and knowledge management; ICT and gender equality and development; information systems for governance; and user experience and usability *Due to the global COVID-19 pandemic and the consequential worldwide imposed travel restrictions and lockdown, the I3E 2020 conference event scheduled to take place in Skukuza, South Africa, was unfortunately cancelled.
Author: Marié Hattingh Publisher: Springer Nature ISBN: 3030449998 Category : Computers Languages : en Pages : 611
Book Description
This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.* The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191 submissions. The papers are organized in the following topical sections: Part I: block chain; fourth industrial revolution; eBusiness; business processes; big data and machine learning; and ICT and education Part II: eGovernment; eHealth; security; social media; knowledge and knowledge management; ICT and gender equality and development; information systems for governance; and user experience and usability *Due to the global COVID-19 pandemic and the consequential worldwide imposed travel restrictions and lockdown, the I3E 2020 conference event scheduled to take place in Skukuza, South Africa, was unfortunately cancelled.
Author: Janis Teruggi Page Publisher: SAGE Publications ISBN: 1544392036 Category : Business & Economics Languages : en Pages : 449
Book Description
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Author: James A. Jaksa
Author: David Remund
Author: 
Author: Janis Teruggi Page
Author: Roger N. Conaway
Author: Tamra B. Orr
Author: Commission on Freedom of the Press
Author: Marié Hattingh
Author: Marié Hattingh
Author: Janis Teruggi Page