Sport Entrepreneurship and Innovation PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Sport Entrepreneurship and Innovation PDF full book. Access full book title Sport Entrepreneurship and Innovation by Vanessa Ratten. Download full books in PDF and EPUB format.

Sport Entrepreneurship and Innovation

Sport Entrepreneurship and Innovation PDF Author: Vanessa Ratten
Publisher: Taylor & Francis
ISBN: 1315393379
Category : Business & Economics
Languages : en
Pages : 264

Book Description
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
➤