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Author: Allen Amason Publisher: Routledge ISBN: 1135234590 Category : Business & Economics Languages : en Pages : 314
Book Description
Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and understand fully how to strategically manage their future firms. .
Author: Allen Amason Publisher: Routledge ISBN: 1135234590 Category : Business & Economics Languages : en Pages : 314
Book Description
Leadership, adaptability, value creation. These are the skills necessary for tomorrow's managers. This book is designed to help students think critically and understand fully how to strategically manage their future firms. .
Author: Publisher: ISBN: 9781949373943 Category : Languages : en Pages : 325
Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author: Richard Lynch Publisher: SAGE ISBN: 1529760321 Category : Business & Economics Languages : en Pages : 1244
Book Description
The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical throughout the book helps you turn theory into practice
Author: Anthony Henry Publisher: Oxford University Press ISBN: 0199581614 Category : Business & Economics Languages : en Pages : 469
Book Description
This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis.
Author: Lucy Küng Publisher: SAGE ISBN: 147390384X Category : Language Arts & Disciplines Languages : en Pages : 305
Book Description
"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Author: Robert MacIntosh Publisher: Bloomsbury Publishing ISBN: 1137035455 Category : Business & Economics Languages : en Pages : 226
Book Description
Strategic Management: Strategists at Work provides a practical and simple approach to developing a comprehensive strategic plan, as the authors share what they have learned through two decades of strategy work with a myriad of organisations. Focusing on the practicalities of developing strategy and presenting cutting edge theory in an accessible manner, this book delivers key insights into the strategist's role. Key benefits: - Provides a comprehensive range of templates that have been road-tested with over 400 senior managers - Includes extensive case material and interviews - Lecture slides, tutorials, and multiple choice questions available on the companion website
Author: Kim Warren Publisher: John Wiley & Sons ISBN: 0470060670 Category : Business & Economics Languages : en Pages : 719
Book Description
Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it.
Author: Katsuhiko Shimizu Publisher: Routledge ISBN: 0415886996 Category : Business & Economics Languages : en Pages : 147
Book Description
This is a study of the analytic tools and processes involved in the formulation and implementation of strategic choices in realistic organizational settings.
Author: Claire Capon Publisher: Pearson Education ISBN: 9780273694984 Category : Business & Economics Languages : en Pages : 448
Book Description
A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format. The book has been written for undergraduate and postgraduate students on one-semester or short courses. It is also particularly well suited to students of e.g. engineering, computing or other non-business disciplines taking a module in business strategy.
Author: Allen Amason
Author: Allen Amason
Author: 
Author: Richard Lynch
Author: Anthony Henry
Author: Lucy Küng
Author: Robert MacIntosh
Author: Eric J. Bolland
Author: Kim Warren
Author: Katsuhiko Shimizu
Author: Claire Capon