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Author: Ned Midgley Publisher: Wildside Press LLC ISBN: 1434471764 Category : Business & Economics Languages : en Pages : 382
Book Description
A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author: Ned Midgley Publisher: Wildside Press LLC ISBN: 1434471764 Category : Business & Economics Languages : en Pages : 382
Book Description
A guide to the buying and selling of radio advertising from a former Sales Service Manager at CBS and a special lecturer on radio at New York University.
Author: Leonard Mogel Publisher: Leonard Mogel ISBN: 9780823077304 Category : Broadcasting Languages : en Pages : 356
Book Description
This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the networks and stations, programming, syndication, new technology, and the structures of cable television. The second part, on radio, focuses programming formats, advertising formats, advertising
Author: Reed W. Smith Publisher: McFarland ISBN: 1476630887 Category : Biography & Autobiography Languages : en Pages : 299
Book Description
The son of Jewish immigrants, war correspondent Cecil Brown (1907-1987) was a member of CBS' esteemed Murrow Boys. Expelled from Italy and Singapore for reporting the facts, he witnessed the Nazi invasion of Yugoslavia and the war in North Africa, and survived the sinking of the British battleship HMS Repulse by a Japanese submarine. Back in the U.S., he became an influential commentator during the years when Americans sought a dispassionate voice to make sense of complex developments. He was one of the first journalists to champion civil rights, to condemn Senator McCarthy's tactics (and President Eisenhower's reticence), and to support Israel's creation. Although he won every major broadcast journalism award, his accomplishments have been largely overlooked by historians. This first biography of Brown chronicles his career in journalism and traces his contributions to the profession.
Author: Peter B. Orlik Publisher: Routledge ISBN: 1317430557 Category : Performing Arts Languages : en Pages : 750
Book Description
Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes the unequivocal view that the material heard and seen over digital media is worthy of serious consideration. Media Criticism in a Digital Age applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of programming and advertising content. It offers a rich blend of insights from both industry and academic authorities. These insights range from the observations of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising. Key features of the book are comprised of: multiple video examples including commercials, cartoons and custom graphics to illustrate core critical concepts; chapters reflecting today’s media world, including coverage of broadband and social media issues; fifty perceptive critiques penned by a variety of widely respected media observers and; a supplementary website for professors that provides suggested exercises to accompany each chapter (www.routledge .com/cw/orlik) Media Criticism in a Digital Age equips emerging media professionals as well as perceptive consumers with the evaluative tools to maximize their media understanding and enjoyment.
Author: Ned Midgley
Author: Ned Midgley
Author: Edmond A. Bruneau
Author: Leonard Mogel
Author: Charles Harold Sandage
Author: United States. Office of Education
Author: United States. Office of Education
Author: Abul Hassan K. Sassani
Author: Abul Hassan K. Sassani
Author: Reed W. Smith
Author: Peter B. Orlik