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Author: Derina Holtzhausen Publisher: Routledge ISBN: 1136207112 Category : Business & Economics Languages : en Pages : 953
Book Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Author: Derina Holtzhausen Publisher: Routledge ISBN: 1136207112 Category : Business & Economics Languages : en Pages : 953
Book Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Author: Derina Holtzhausen Publisher: Routledge ISBN: 1136207120 Category : Business & Economics Languages : en Pages : 596
Book Description
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.
Author: Paul M. Pedersen Publisher: Routledge ISBN: 1136339485 Category : Social Science Languages : en Pages : 545
Book Description
The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
Author: Derina Holtzhausen Publisher: Routledge ISBN: 1000398404 Category : Business & Economics Languages : en Pages : 362
Book Description
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor’s resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Author: Núria Almiron Publisher: Routledge ISBN: 1351121774 Category : Business & Economics Languages : en Pages : 260
Book Description
This is the first book on climate change denial and lobbying that combines the ideology of denial and the role of anthropocentrism in the study of interest groups and communication strategy. Climate Change Denial and Public Relations: Strategic Communication and Interest Groups in Climate Inaction is a critical approach to climate change denial from a strategic communication perspective. The book aims to provide an in-depth analysis of how strategic communication by interest groups is contributing to climate change inaction. It does this from a multidisciplinary perspective that expands the usual approach of climate change denialism and introduces a critical reflection on the roots of the problem, including the ethics of the denialist ideology and the rhetoric and role of climate change advocacy. Topics addressed include the power of persuasive narratives and discourses constructed to support climate inaction by lobbies and think tanks, the dominant human supremacist view and the patriarchal roots of denialists and advocates of climate change alike, the knowledge coalitions of the climate think tank networks, the denial strategies related to climate change of the nuclear, oil, and agrifood lobbies, the role of public relations firms, the anthropocentric roots of public relations, taboo topics such as human overpopulation and meat-eating, and the technological myth. This unique volume is recommended reading for students and scholars of communication and public relations.
Author: Anders Hansen Publisher: Routledge ISBN: 1134521383 Category : Political Science Languages : en Pages : 783
Book Description
This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope. Offering comprehensive critical reviews of the history and state of the art of research into the key dimensions of environmental communication, the chapters of this handbook together demonstrate the strengths of multi-disciplinary and cross-disciplinary approaches to understanding the centrality of communication to how the environment is constructed, and indeed contested, socially, politically and culturally. Organised in five thematic sections, The Routledge Handbook of Environment and Communication includes contributions from internationally recognised leaders in the field. The first section looks at the history and development of the discipline from a range of theoretical perspectives. Section two considers the sources, communicators and media professionals involved in producing environmental communication. Section three examines research on news, entertainment media and cultural representations of the environment. The fourth section looks at the social and political implications of environmental communication, with the final section discussing likely future trajectories for the field. The first reference Handbook to offer a state of the art comprehensive overview of the emerging field of environmental communication research, this authoritative text is a must for scholars of environmental communication across a range of disciplines, including environmental studies, media and communication studies, cultural studies and related disciplines.
Author: Bryan C. Taylor Publisher: Routledge ISBN: 1351180940 Category : Language Arts & Disciplines Languages : en Pages : 854
Book Description
The Handbook of Communication and Security provides a comprehensive collection and synthesis of communication scholarship that engages security at multiple levels, including theoretical vs. practical, international vs. domestic, and public vs. private. The handbook includes chapters that leverage communication-based concepts and theories to illuminate and influence contemporary security conditions. Collectively, these chapters foreground and analyze the role of communication in shaping the economic, technological, and cultural contexts of security in the 21st century. This book is ideal for advanced undergraduate and postgraduate students and scholars in the numerous subfields of communication and security studies.
Author: Winston Mano Publisher: Routledge ISBN: 1351273191 Category : Language Arts & Disciplines Languages : en Pages : 286
Book Description
This handbook comprises fresh and incisive research focusing on African media, culture and communication. The chapters from a cross-section of scholars dissect the forces shaping the field within a changing African context. It adds critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. The book goes beyond critiques of the marginality of African approaches in media and communication studies to offer scholars the theoretical and empirical toolkit needed to start building critical corpora of African scholarship and theory that places the everyday worlds, needs and uses of Africans first. Decoloniality demands new epistemological interventions in African media, culture and communication, and this book is an important interlocutor in this space. In a globally interconnected world, changing patterns of authority and power pose new challenges to the ways in which media institutions are constituted and managed, as well as how communication and media policy is negotiated and the manner in which citizens engage with increasing media opportunities. The handbook focuses on the interrelationships of the local and the global and the concomitant consequences for media practice, education and citizen engagement in today’s Africa. Altogether, the book foregrounds convivial epistemologies relevant for locating African media and communication in the pluriverse. This handbook is an essential read for critical media, communications, cultural studies and journalism scholars.
Author: Joëlle Basque Publisher: Taylor & Francis ISBN: 1000582787 Category : Business & Economics Languages : en Pages : 584
Book Description
This Handbook offers state of the art scholarship on the perspective known as the Communicative Constitution of Organization (CCO). Offering a unique outlook on how communication accounts for the emergence, change, and continuity of organizations and organizing practices, this Handbook systematically exposes the theoretical and methodological underpinnings of CCO, displays its empirical diversity, and articulates its future trajectory. Placing communication firmly at the centre of the organizational equation, an international team of expert authors covers: The key theoretical inspirations and the main themes of the field The debates that animate the CCO community CCO’s methodological approaches How CCO handles classic management themes Practical applications Offering a central statement of CCO’s contributions to the fields of organization studies, communication, and management, this Handbook will be of interest to organization studies and communication scholars, faculty, and graduate and advanced undergraduate students, as well as anyone associated with CCO theorizing seeking a comprehensive overview of the theoretical, methodological, and practical tenets of this growing area.
Author: Phil Jones Publisher: Taylor & Francis ISBN: 1351950266 Category : Business & Economics Languages : en Pages : 198
Book Description
'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.
Author: Derina Holtzhausen
Author: Derina Holtzhausen
Author: Derina Holtzhausen
Author: Paul M. Pedersen
Author: Derina Holtzhausen
Author: Núria Almiron
Author: Anders Hansen
Author: Bryan C. Taylor
Author: Winston Mano
Author: Joëlle Basque
Author: Phil Jones