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Author: Sam Leith Publisher: Profile Books ISBN: 1847654258 Category : Humor Languages : en Pages : 287
Book Description
Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.
Author: Sam Leith Publisher: Profile Books ISBN: 1847654258 Category : Humor Languages : en Pages : 287
Book Description
Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.
Author: Sam Leith Publisher: ISBN: 9781788163187 Category : Languages : en Pages : 336
Book Description
Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you?In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.
Author: Sam Leith Publisher: Profile Books(GB) ISBN: 9781846683169 Category : Humor Languages : en Pages : 296
Book Description
Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way, he tells the stories of its heroes and villains, from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.
Author: Sam Leith Publisher: Basic Books ISBN: 0465096689 Category : Political Science Languages : en Pages : 322
Book Description
"An entertaining history of great oratory" and a primer to rhetoric's key techniques (The New Yorker). Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their vegetables. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics— because rhetoric is useful, relevant, and absolutely nothing to be afraid of.
Author: Brendan McGuigan Publisher: Prestwick House Inc ISBN: 1580497659 Category : Language Arts & Disciplines Languages : en Pages : 234
Book Description
"Help students shine on the written portion of any standardized test by teaching the skills they need to craft powerful, compelling arguments using rhetorical devices. Students will learn to accurately identify and evaluate the effectiveness of rhetorical devices in not only famous speeches, advertisements, political campaigns, and literature, but also in the blog, newspaper, and magazine entries they read in their daily lives. Students will then improve their own writing strategy, style, and organization by correctly and skillfully using the devices they have learned. Each device is illustrated with clear, real-life examples to promote proper usage and followed up with meaningful exercises to maximize understanding. Pointers are provided throughout this book to help your students develop a unique writing style, and cumulative exercises will help students retain what they have learned."--
Author: Rene J. Cappon Publisher: Basic Books ISBN: 0465004024 Category : Social Science Languages : en Pages : 112
Book Description
More people write for the Associated Press than for any other news service, and more writers take their style and word-usage cues from this world-famous institution than from any other journalism source. In the no-nonsense, authoritative tradition of the best-selling AP Stylebook, the top editors at the AP have now written the definitive guide to punctuation. From the when and how of the ampersand to the rules for dashes, slashes, and brackets; from the correct moment for the overused exclamation point to the rules of engagement for the semicolon, The AP Guide to Punctuation is an invaluable and easy-to-use guide to the most important aspect of clear and persuasive writing.
Author: James A. Herrick Publisher: Routledge ISBN: 1317347846 Category : Language Arts & Disciplines Languages : en Pages : 297
Book Description
The History and Theory of Rhetoric offers discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists that is easily accessible to students. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. all the way to contemporary studies–such as the rhetoric of science and feminist rhetoric–this comprehensive text helps students understand how persuasive public discourse performs essential social functions and shapes our daily worlds. Students gain conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media. Known for its clear writing style and contemporary examples throughout, The History and Theory of Rhetoric emphasizes the relevance of rhetoric to today's students.
Author: Judith Hanson Lasater Publisher: Shambhala Publications ISBN: 0834844583 Category : Self-Help Languages : en Pages : 177
Book Description
Drawing from Buddhist and yogic precepts, this practical guide offers tools for becoming a better, more compassionate communicator at home, at work, and in the world Have you ever tried to tell someone what you want only to feel misunderstood and frustrated? Or hesitated to ask for what you needed because you didn't want to burden the other person? Or been stuck in blame or anger that wouldn't go away? Judith and Ike Lasater, long-term students of yoga and Buddhism, experienced dilemmas like these, too. Even though they had studied the yoga principle of satya (truth) and the Buddhist precept of right speech, it was not until they began practicing Marshall Rosenberg's techniques of Nonviolent Communication (NVC) that they understood how to live satya and right speech. In What We Say Matters, Judith and Ike describe their journey through NVC and how speech becomes a spiritual practice based on giving and receiving with compassion—everywhere, all the time—whether at home, at work, or in the world. Their writing is deeply personal, punctuated by their recounts of trial and error, success and failure, laughter and challenge—even in writing this book! They guide you through an introduction to NVC with clear explanations, poignant examples, suggested exercises, and helpful resources. With practice, you'll learn new ways to: • Extend empathy to yourself and others • Distinguish between feelings and needs • Make requests rather than demands • Choose connection over conflict • Create mutually satisfying outcomes
Author: Roy Peter Clark Publisher: Little, Brown Spark ISBN: 0316089060 Category : Language Arts & Disciplines Languages : en Pages : 328
Book Description
Early in the history of English, the words "grammar" and "glamour" meant the same thing: the power to charm. Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.
Author: Kurt Braddock Publisher: Cambridge University Press ISBN: 1108474527 Category : Business & Economics Languages : en Pages : 305
Book Description
Discover theories of persuasion that show how terrorist messages promote radicalization and how counter-messages fight terrorist propaganda.
Author: Sam Leith
Author: Sam Leith
Author: Sam Leith
Author: Sam Leith
Author: Sam Leith
Author: Brendan McGuigan
Author: Rene J. Cappon
Author: James A. Herrick
Author: Judith Hanson Lasater
Author: Roy Peter Clark
Author: Kurt Braddock