Writing for Media Audiences PDF Download

Author: Tommy G. Thomason
Publisher:
ISBN: 9781465249067
Category : Mass media
Languages : en
Pages : 0

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Author: John L. Sullivan
Publisher: SAGE Publications
ISBN: 1506397387
Category : Language Arts & Disciplines
Languages : en
Pages : 290

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Book Description
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.

Author: Jan Johnson Yopp
Publisher: Allyn & Bacon
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 408

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Book Description
Reaching Audiences provides a brief yet thorough guide to correct, clear writing for the media. This book sets up the writing process and shows the reader how to accomplish each task in a mass media context. The importance of the audience in considering media and messages is stressed throughout the book. The book covers specific skills related to spelling, grammar, accuracy, word usage, bias, research, interviewing, and other important topics. The book covers a wide range of media fields such as print, electronic media, public relations, and advertising and illuminates the differences and similarities in writing styles among them. For anyone interested in media and news writing.

Author: Tommy G. Thomason
Publisher:
ISBN: 9781524941772
Category :
Languages : en
Pages :

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Book Description

Author: Jan Johnson Yopp
Publisher: Pearson Higher Ed
ISBN: 0205943764
Category : Language Arts & Disciplines
Languages : en
Pages : 332

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Book Description
A brief yet thorough guide to correct, clear writing for the media This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based. Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your etext, including Coursesmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand the basics of good writing Edit and evaluate their own writing Gather information through research and interviewing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0133829944 / ValuePack ISBN-13: 9780133829945

Author: Scott A. Kuehn
Publisher: CQ Press
ISBN: 1506308112
Category : Language Arts & Disciplines
Languages : en
Pages : 505

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Book Description
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.

Author: Laurel Richardson
Publisher: SAGE
ISBN: 9780803935228
Category : Language Arts & Disciplines
Languages : en
Pages : 112

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Book Description
An exploration of strategies for writing up the same research in different ways - preparing the writer for approaching and addressing diverse audiences.

Author: Tee Morris
Publisher: Imagine That! Studios
ISBN:
Category : Computers
Languages : en
Pages : 190

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Book Description
All new second edition, featuring chapters on streaming media, and crisis management. Maximize the Potential of Your Online Brand! Social media has transformed into a necessity for writers. This second edition offers something for both authors new to the social space, and experienced ones looking for fresh approaches to platforms old and new. The variety of social media options alone is dizzying: WordPress, Tumblr, Facebook, Twitter, YouTube, Pinterest, and more. Social Media for Writers, second edition will equip you with the essential tools you'll need to succeed. In this book you'll learn how to: • Create an online brand: write content for several different networks, and tie them together to develop an authoritative, trusted voice • Utilize "best practices": learn the ins-and-outs of the online community and how to maximize the potential of each platform • Build a community: make connections and create a fan base to endorse your work • Refine your voice, and online persona through platforms like podcasting and streaming media With all of these strategies, techniques, and applicable information, Social Media for Writers is a comprehensive source for all your social media needs!

Author: Kristyn Gorton
Publisher: Edinburgh University Press
ISBN: 0748630368
Category : Social Science
Languages : en
Pages : 192

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Book Description
An engaging and original study of current research on television audiences and the concept of emotion, this book offers a unique approach to key issues within television studies. Topics discussed include: television branding; emotional qualities in television texts; audience reception models; fan cultures; 'quality' television; television aesthetics; reality television; individualism and its links to television consumption.The book is divided into two sections: the first covers theoretical work on the audience, fan cultures, global television, theorising emotion and affect in feminist theory and film and television studies. The second half offers a series of case studies on television programmes such as Wife Swap, The Sopranos and Six Feet Under in order to explore how emotion is fashioned, constructed and valued in televisual texts. The final chapter features original material from interviews with industry professionals in the UK and Irish soap industries along with advice for students on how to conduct their own small-scale ethnographic projects.

Author: Douglas M. Walls
Publisher: CSU Open Press
ISBN: 9781607328612
Category : Authorship
Languages : en
Pages : 0

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Book Description
Examines the impact of social media on three writing-related themes: publics and audiences, presentation of self and groups, and pedagogy at various levels of higher education.