6 Steps to Free Publicity (Volume 1 of 2) (Easyread Super Large 24pt Edition) PDF Download

Author:
Publisher: ReadHowYouWant.com
ISBN: 144297642X
Category :
Languages : en
Pages : 454

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Author: Marcia Yudkin
Publisher: ReadHowYouWant.com
ISBN: 1442976403
Category : Industrial publicity
Languages : en
Pages : 542

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Author: Marcia Yudkin
Publisher: ReadHowYouWant.com
ISBN: 1442976373
Category : Industrial management
Languages : en
Pages : 490

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Book Description
"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

Author: Marcia Yudkin
Publisher: Readhowyouwant
ISBN: 9781442976351
Category : Business & Economics
Languages : en
Pages : 444

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Book Description
Much has changed since the first edition of this book appeared in 1994. The Internet, which then consisted primarily of e-mail, was still the province of techies, college professors, and adventurous businesspeople. Although I had an e-mail account from a teaching position I had recently quit, I was not yet online in any serious or concerted fashion. At the last minute, Deb Brody, my editor at Plume/Penguin, asked me to include something about online publicity and gave me the name of one of her other authors to interview. That discussion piqued my curiosity about promotional opportunities online, and very soon after I handed in the final manuscript of the first edition 6 Steps to Free Publicity, I dove into using the Internet for self-promotion. ---- Introduction

Author: Marcia Yudkin
Publisher: Red Wheel/Weiser
ISBN: 1601639066
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it’s never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company’s reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques—from blogs and social media to viral videos and podcasting—along with the basics of earning ink or air time. It also covers: * Getting started—how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people’s minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you’ll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns...that cost next to nothing!

Author: Marcia Yudkin
Publisher:
ISBN: 9788122417234
Category :
Languages : en
Pages : 272

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Whether You Want To Draw In New Business, Establish Yourself As An Expert In Your Field, Or Introduce A New Concept To The Community Around You, Using Available Publicity Is The Least Expensive, Most Credible Way To Do So And Marcia Yudkin Will Show You How! This Is A Newly Updated Edition Of A Classic And Much-Loved Guide To Getting No-Cost Publicity, In It You'Ll Find.Salient Features# Ways To Get Started- How To Overcome Fears, Feel Comfortable, And Think Like A Publicity Hound# How To Write Tip Sheets, Pitch Letters, And Press Releases That Roll Out Your Message With A Punch# How To Perform On Radio And Tv Like A Pro# How To Concoct Creative Angles, Images, And Exploits That Get Results# How To Create A Website Or Media Section That Multiplies Publicity Opportunities Like Crazy# And Much More, Including Print And Web Resources For Publicity CampaignsWhether You'Re Launching A New Venture Or Looking For Fresh Visibility For An Established One, You'Ll Find This Book Jammed With Inspirational Ideas And Tips. Use This Wonderful Manual To Get The Buzz Going About Your Business, Cause, Or Idea Without Draining All Your Profits.This Special Low-Priced Edition Is For Sale In India, Bangladesh, Bhutan, Maldives, Nepal, Myanmar, Pakistan And Sri Lanka Only.

Author:
Publisher: ReadHowYouWant.com
ISBN: 1442950102
Category :
Languages : en
Pages : 502

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Author: Brian Tracy
Publisher: Berrett-Koehler Publishers
ISBN: 1605098981
Category : Business & Economics
Languages : en
Pages : 341

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Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy, tackles these puzzling questions through a set of principles or universal laws one needs to follow to become successful in the world of business. In The 100 Absolutely Unbreakable Laws of Business Success, Tracy draws on his thirty years of experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams-all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse! Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use-sometimes in just minutes-to begin the journey toward greater business success.

Author: Doris Pilkington
Publisher: Univ. of Queensland Press
ISBN: 0702252050
Category : History
Languages : en
Pages : 155

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This extraordinary story of courage and faith is based on the actual experiences of three girls who fled from the repressive life of Moore River Native Settlement, following along the rabbit-proof fence back to their homelands. Assimilationist policy dictated that these girls be taken from their kin and their homes in order to be made white. Settlement life was unbearable with its chains and padlocks, barred windows, hard cold beds, and horrible food. Solitary confinement was doled out as regular punishment. The girls were not even allowed to speak their language. Of all the journeys made since white people set foot on Australian soil, the journey made by these girls born of Aboriginal mothers and white fathers speaks something to everyone.

Author: Marvin Ross Weisbord
Publisher: Berrett-Koehler Publishers
ISBN: 1576759164
Category : Business & Economics
Languages : en
Pages : 294

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Book Description
This text explores a new way for organizations and communities to apply global thinking and democratic values to achieve rapid whole systems improvement.