ABA Bank Marketing PDF Download

Author:
Publisher:
ISBN:
Category : Bank management
Languages : en
Pages : 656

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Author: American Bankers Association
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 120

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Author: American Bankers Association Staff
Publisher:
ISBN: 9780899825526
Category :
Languages : en
Pages : 50

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Book Description
The ABA Bank Marketing Survey, a supplement to the 2002 report, analyzes marketing expenditures in five areas - advertising, public relations, sales promotions, market research and staff sales and customer relations training.

Author: American Bankers Association
Publisher:
ISBN: 9780899825687
Category :
Languages : en
Pages :

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Author:
Publisher:
ISBN:
Category : Bank management
Languages : en
Pages : 450

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Author: Androniki Kavoura
Publisher: Springer
ISBN: 3030124533
Category : Business & Economics
Languages : en
Pages : 1330

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Book Description
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

Author: Bruce Wrenn
Publisher: Routledge
ISBN: 1317718275
Category : Business & Economics
Languages : en
Pages : 384

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Book Description
THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material, this classic textbook has the solid foundation of knowledge and philosophy of the previous editions while adding essential new information on Internet marketing, business ethics, and an illustrative sample business plan. Worksheets at the end of each chapter guide you in creating your own plan—once all the worksheets are completed you will have roughed out your own complete marketing plan. The accompanying instructor's package includes a helpful manual, a detailed sample course syllabus, and a test bank featuring a multiple-choice and true-false questions for each chapter with answers. This edition of the Marketing Planning Guide contains clear tables and diagrams, is fully referenced, and has updated examples for easy understanding of concepts. It shows how to: analyze the market, consumers, the competition, and opportunities develop strategy and marketing objectives make product, place, promotional, and price decisions realize the financial impact of marketing strategies implement, audit, and control your marketing plan And now the Marketing Planning Guide, Third Edition is updated to include: extensive information on Internet marketing new examples illustrating the process a complete sample marketing plan end of chapter worksheets providing step-by-step instructions Internet data sources This is the definitive book for marketing professionals who want to use a “hands on” approach for learning the planning process. It will guide anyone through the steps of preparing an effective marketing plan.

Author: Malcolm McDonald
Publisher: Bloomsbury Publishing
ISBN: 1137300280
Category : Business & Economics
Languages : en
Pages : 544

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Book Description
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Author: Jain, Dhiraj
Publisher: IGI Global
ISBN: 1522540369
Category : Business & Economics
Languages : en
Pages : 311

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Book Description
Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Author: Samanta, Irene
Publisher: IGI Global
ISBN: 1466662336
Category : Business & Economics
Languages : en
Pages : 300

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Book Description
"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.