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Author: Deirdre Breakenridge Publisher: Routledge ISBN: 1351863002 Category : Business & Economics Languages : en Pages : 197
Book Description
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
Author: Deirdre Breakenridge Publisher: Routledge ISBN: 1351863002 Category : Business & Economics Languages : en Pages : 197
Book Description
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
Author: Roger Darnell Publisher: Routledge ISBN: 1000485692 Category : Business & Economics Languages : en Pages : 180
Book Description
This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry. Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including: • The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional • Advanced PR practices including investor relations and strategic planning • Agency expansion, addressing growth and exit strategies Working PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.
Author: Karen Freberg Publisher: SAGE Publications ISBN: 1506387098 Category : Language Arts & Disciplines Languages : en Pages : 334
Book Description
"At last, a book that covers social media strategy in a practical, timely way that will help guide our students as they transition to the professional world." —Gina Baleria, San Francisco State University Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more! The free, open-access Student Study site at study.sagepub.com/freberg features carefully selected video links, flashcards, social media accounts to follow, and more! Instructors, sign in at study.sagepub.com/freberg for additional resources!
Author: Natasa Zivic Publisher: Walter de Gruyter GmbH & Co KG ISBN: 3110413388 Category : Technology & Engineering Languages : en Pages : 473
Book Description
The book explains in a comprehensive way the basic terms of communication engineering, giving a proper amount of the needed mathematical background and explanations of the physical nature of the problems.The theory of communication sciences is explained by using knowledge and examples from real-world applications.The information is presentedin a waythat isunderstandable also for those whoare not directlyinvolved in communication sciences, but would like to learn more about them.
Author: John Doorley Publisher: Routledge ISBN: 1351235001 Category : Business & Economics Languages : en Pages : 381
Book Description
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Author: Gopalan Ravindran Publisher: Springer Nature ISBN: 9811521409 Category : Social Science Languages : en Pages : 232
Book Description
This book sheds new light on Indian communication cultures and the critical philosophical trajectories of Gilles Deleuze and Felix Guattari. It explores issues such as contemporary communication cultures in India, nationalism, subjectivities, negotiating and protesting bodies, music on social media, children on reality television, and the materialities of Indian films. The book provides a balance between issues of communication from a philosophical perspective and issues of philosophy from a communication perspective in the Indian context. This engaging examination of two modes of thought is an important resource for anyone interested in communication studies, modern philosophy, cultural and media studies.
Author: Franco Archibugi Publisher: Routledge ISBN: 9780415303675 Category : Languages : en Pages : 160
Book Description
Rome: A New Planning Strategy looks at the problems of a city over the last 100 years and suggests a totally new planning strategy. The book examines the stages that have marked the increase of population and change in land use and analyses the masterplans with which there has been an attempt to control this. Using Rome as a case study, the book deals with the socio-economic effect of an absence of planning strategy during the recent growth of the city. The author presents the characters and features of a new masterplan and practical work in planning.
Author: Guy Brook-Hart Publisher: Cambridge University Press ISBN: 052117953X Category : Foreign Language Study Languages : en Pages : 169
Book Description
This course is to prepare students for the IELTS test at an intermediate level (B2). It is designed to introduce students to the critical thinking required for the IELTS and provide stategies and skills to maximise their score in all parts of the test.
Author: Stewart L. Tubbs Publisher: Routledge ISBN: 1351306545 Category : Language Arts & Disciplines Languages : en Pages : 317
Book Description
A novel approach to traditional subjects, the wide variety of opinions, and the extensive introductory material lift this book out of the ordinary “readings" class, and will reward the reader with understanding and appreciation of a complex subject. This collection of 37 provocative selections on human communication shares with the reader the experience and insights of some of the best minds in the discipline. The selections for the most part deal with traditional communication topics in a novel way. For example, in the chapter on verbal communication, there is a selection on profane language; in the chapter on nonverbal communication, there is a section entitled “The Silent Language of Love”; in the chapter on small group communication, there’s the Parkinson article on laws in groups; and in the chapter on mass communication, there’s one on today’s interest in sexually oriented magazines. The entire spectrum of topics usually found in beginning courses in speech communication is here. An extensive Section Two includes discussion on the psychological and transactional analysis views of communication. A brief introduction precedes each section focusing on the key ideas of each reading. Sources include the Journal of Communication, Industry Week, Journalism Quarterly, Psychology Today, Supervisory Management, Journal of Social Issues, Harvard Business Review, and Today's Speech.
Author: Guy Brook-Hart Publisher: Cambridge University Press ISBN: 0521179564 Category : Foreign Language Study Languages : en Pages : 202
Book Description
A course to prepare students for the IELTS test at a foundation level (B1). Combines contemporary classroom practice with topics aimed at young adults
Author: Deirdre Breakenridge
Author: Deirdre Breakenridge
Author: Roger Darnell
Author: Karen Freberg
Author: Natasa Zivic
Author: John Doorley
Author: Gopalan Ravindran
Author: Franco Archibugi
Author: Guy Brook-Hart
Author: Stewart L. Tubbs
Author: Guy Brook-Hart