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Author: Marianne Dainton Publisher: SAGE ISBN: 141297691X Category : Business & Economics Languages : en Pages : 265
Book Description
Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.
Author: Marianne Dainton Publisher: SAGE Publications ISBN: 1506315488 Category : Language Arts & Disciplines Languages : en Pages : 287
Book Description
Updated Edition of Bestseller! Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning.
Author: Marianne Dainton Publisher: SAGE ISBN: 141297691X Category : Business & Economics Languages : en Pages : 265
Book Description
Applying Communication Theory for Professional Life: A Practical Introduction, Second Edition is the first communication theory textbook to provide practical material for career-oriented students. The inclusion and analysis of real-world case studies illustrate the application of theory in a variety of professional settings. Whereas other communication theory texts have a more academic focus on theory or research methods, this book is specifically designed to introduce communication theory in a tangible way. The featured theories are those that have strong pragmatic value and clear applicability to communication and business practitioners. Particular emphasis is placed on theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, leadership, group communication, organizational behavior, and mass communication.
Author: Christine S. Davis Publisher: Taylor & Francis ISBN: 1315298503 Category : Business & Economics Languages : en Pages : 148
Book Description
References -- Chapter 8: Taking It to the Next Level -- Focus Groups as a Feminist or Critical Method -- Interactive Focus Groups -- Leaderless Discussion Groups -- Focus Groups as Delphi Method -- Focus Groups in CBPR (Community-Based Participatory Research) -- Mini-Groups -- Larger Groups ("Town Forums") -- Preexisting or Bona Fide Groups -- Multiple or Ongoing Group Sessions -- Different Settings (Living Room vs. Conference Style) -- Focus Groups as Part of Multiple or Mixed Methods Research -- Summary -- References -- Index
Author: Swen Windahl Publisher: SAGE ISBN: 9780803984318 Category : Language Arts & Disciplines Languages : en Pages : 260
Book Description
This broad-ranging textbook provides a clear and comprehensive introduction to using communication theory in real-life communication activities. Planned communication, both interpersonal and through the mass media, is a standard facet of modern life. It is as evident in public health campaigns on smoking, drugs or AIDS as in commercial advertising and public relations. This textbook outlines how such communication can be informed by an understanding of the theories of communication that have evolved over the last thirty years. How are ideas diffused through the mass media and other channels of communication? How does the audience read a message? What is known about the impact of different ways of handling a communication ca
Author: Stephen M. Croucher Publisher: Routledge ISBN: 1135053626 Category : Social Science Languages : en Pages : 377
Book Description
Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.
Author: Daniel J. Canary Publisher: Bedford/st Martins ISBN: 9780312258955 Category : Language Arts & Disciplines Languages : en Pages : 558
Book Description
Interpersonal Communication's unique goals-based approach allows for an accessible, practical presentation of the latest research, introducing the most current theories and ideas in the field while keeping students firmly rooted in the real world of people and relationships.
Author: Thomas E. Harris Publisher: Routledge ISBN: Category : Business & Economics Languages : en Pages : 528
Book Description
This volume bridges the gap between practicing organizational communication consultants, organizational communication courses, and the student. Combining theory with actual applied communication practices, the text is based on the integration of perspectives, principles, and pragmatics rather than case studies and insights. In-depth examination is provided for verbal and nonverbal communication, channels, networks, listening, symbolic behavior, interpersonal and small group communication, leadership, conflict management, motivation, and new communication technologies. The coverage is current, incorporating vital organizational issues such as empowering, self-directed work units, and human-computer interfaces. Applied Organizational Communicationprovides a thorough analysis of the forces and influences in organizational communication. This text: *explains the impact of critical environmental influences on all levels; *provides extensive discussion of teams, leadership, technology, listening, and interpersonal communication; *offers current analysis, utilizing a broad base of information and research; and *Establishes links between organizational communication and perceptions, theory, networks, and symbolic behavior. Building on the successful foundation of the first volume, this second edition has been thoroughly revised, reflecting the current state of organizational communication theory and research. Highlights of this edition include: *extensive topical coverage; *integrated discussion of change, diversity, and digital age issues in all chapters; *updated analysis of major issues and influences in organizational communication; and *real-world examples. As an accessible and practical examination of organizational communication, this textbook is an excellent course text and serves as a valuable resource. It is intended for use in organizational communication, leadership, organizational development, and organizational intervention courses at the advanced undergraduate and graduate levels.
Author: Judith N. Martin Publisher: McGraw-Hill Education ISBN: 9781259870569 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
The sixth edition of Experiencing Intercultural Communication, An Introduction provides students with a framework in which they can begin building their intercultural communication skills. By understanding the complexities of intercultural communication, students will grow in their professional endeavors and personal relationships. The unique backgrounds of coauthors Judith N. Martin, a social scientist, and Thomas K. Nakayama, a critical rhetorician, bring a distinctive perspective to this thought-provoking subject matter. The Connect course for this offering includes SmartBook, an adaptive reading and study experience which guides students to master, recall, and apply key concepts while providing automatically-graded assessments. McGraw-Hill Connect® is a subscription-based learning service accessible online through your personal computer or tablet. Choose this option if your instructor will require Connect to be used in the course. Your subscription to Connect includes the following: • SmartBook® - an adaptive digital version of the course textbook that personalizes your reading experience based on how well you are learning the content. • Access to your instructor’s homework assignments, quizzes, syllabus, notes, reminders, and other important files for the course. • Progress dashboards that quickly show how you are performing on your assignments and tips for improvement. • The option to purchase (for a small fee) a print version of the book. This binder-ready, loose-leaf version includes free shipping. Complete system requirements to use Connect can be found here: http://www.mheducation.com/highered/platforms/connect/training-support-students.html
Author: Pamela J. Lannutti Publisher: Cognella Academic Publishing ISBN: 9781516543519 Category : Languages : en Pages :
Book Description
Strategic Communication Research Methods highlights the importance of research in professional communication settings and provides students with the practical information and knowledge they will need to effectively consume and produce professional research within their careers. While theory and methods are emphasized throughout, the text features a unique focus on the cultivation of transferable skills and the relevant application of knowledge. Students learn why research is critical in professional contexts, a variety of approaches for conducting communication research, how to effectively evaluate research, and how to conduct their own research. Dedicated chapters cover the research process, sampling, ethics, observation and data analytics, surveys, interviews and focus groups, analyzing data, presenting results, and more. Throughout, dynamic practice activities and real-world examples actively engage students and support the applied approach. Straightforward, accessible, and highly practical, Strategic Communication Research Methods helps students recognize the valuable role of research in the development and assessment of communication strategy. The text is ideally suited for applied methods courses in communication research, public relations, and marketing communications, as well as any course with emphasis in strategic communication.
Author: Marianne Dainton
Author: Marianne Dainton
Author: Marianne Dainton
Author: Christine S. Davis
Author: Swen Windahl
Author: Stephen M. Croucher
Author: Daniel J. Canary
Author: Thomas E. Harris
Author: Judith N. Martin
Author: Rebecca M. L. Curnalia
Author: Pamela J. Lannutti