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Author: Steve Jackson Publisher: Jackalytics Tmi ISBN: Category : Computers Languages : en Pages : 63
Book Description
Message from the Author: "When I started out in web analytics I was a complete novice. I got into it purely by accident and because I was curious. My goal is to make web analysis as easy as humanly possible for the beginner. It's the system that I have used for decades to compliment natural curiosity when I notice something in the data. You'll learn how to start using data to produce information, how to ask the right questions of your data, how to become a serious asset in your company and have a repeatable field tested process to use in every analysis you do. The book is designed to give you a short cut to getting results from the noise you see in web analytics every day."
Author: Steve Jackson Publisher: Jackalytics Tmi ISBN: Category : Computers Languages : en Pages : 63
Book Description
Message from the Author: "When I started out in web analytics I was a complete novice. I got into it purely by accident and because I was curious. My goal is to make web analysis as easy as humanly possible for the beginner. It's the system that I have used for decades to compliment natural curiosity when I notice something in the data. You'll learn how to start using data to produce information, how to ask the right questions of your data, how to become a serious asset in your company and have a repeatable field tested process to use in every analysis you do. The book is designed to give you a short cut to getting results from the noise you see in web analytics every day."
Author: Avinash Kaushik Publisher: John Wiley & Sons ISBN: 0470175052 Category : Computers Languages : en Pages : 481
Book Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author: Avinash Kaushik Publisher: John Wiley & Sons ISBN: 0470529393 Category : Computers Languages : en Pages : 517
Book Description
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Author: Jason Burby Publisher: John Wiley & Sons ISBN: 0470181133 Category : Computers Languages : en Pages : 290
Book Description
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
Author: Tabatha Farney Publisher: American Library Association ISBN: 1555709559 Category : Language Arts & Disciplines Languages : en Pages : 236
Book Description
Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms.
Author: Avinash Kaushik Publisher: John Wiley & Sons ISBN: 0470596449 Category : Computers Languages : en Pages : 517
Book Description
Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
Author: Steve Jackson Publisher: Routledge ISBN: 1136441409 Category : Business & Economics Languages : en Pages : 288
Book Description
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book will provide you with the tools and insight you need to do just that. Even more, it will give you an actionable plan to transform the culture of your organization into one that uses web analytics on a daily basis, focusing on real changes you can make to your department and processes to transform the way your business works. With examples from dozens of companies ranging from small businesses, to consumer sites like Amazon, to some of the largest companies in the world including Tesco and Google, Cult of Analytics demonstrates just how to apply web analytics to your business.
Author: Kate Marek Publisher: American Library Association ISBN: 0838958338 Category : Business & Economics Languages : en Pages : 58
Book Description
Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.
Author: Bernard J. Jansen Publisher: Morgan & Claypool Publishers ISBN: 1598298518 Category : Computers Languages : en Pages : 117
Book Description
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user-Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Author: Steve Jackson 
Author: Steve Jackson 
Author: Avinash Kaushik
Author: Avinash Kaushik
Author: Jason Burby
Author: Tabatha Farney
Author: Avinash Kaushik
Author: Eric T. Peterson
Author: Steve Jackson
Author: Kate Marek
Author: Bernard J. Jansen