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Batik Hanbok. Promoting a Hybrid Fashion Phenomenon on Instagram

Batik Hanbok. Promoting a Hybrid Fashion Phenomenon on Instagram PDF Author: Tamara Wiedersum
Publisher: GRIN Verlag
ISBN: 3346683494
Category : Social Science
Languages : en
Pages : 51

Book Description
Bachelor Thesis from the year 2022 in the subject South Asian Studies, South-Eastern Asian Studies, grade: 1,0, University of Frankfurt (Main) (Sprach-und Kulturwissenschaften), language: English, abstract: This work analyzes the popularity of the hybrid fashion phenomenon batik hanbok that combines Korean traditional hanbok with Indonesian batik art. The thesis focuses on marketing strategies used by batik hanbok designers on Instagram and includes interviews with batik hanbok designers and customers. The goal of this work is to show how small batik hanbok businesses place their products on the market, how the customers react to the hybrid phenomenon and how Instagram can help to raise interest in batik hanbok.

Batik Hanbok. Promoting a Hybrid Fashion Phenomenon on Instagram

Batik Hanbok. Promoting a Hybrid Fashion Phenomenon on Instagram PDF Author: Tamara Wiedersum
Publisher: GRIN Verlag
ISBN: 3346683494
Category : Social Science
Languages : en
Pages : 51

Book Description
Bachelor Thesis from the year 2022 in the subject South Asian Studies, South-Eastern Asian Studies, grade: 1,0, University of Frankfurt (Main) (Sprach-und Kulturwissenschaften), language: English, abstract: This work analyzes the popularity of the hybrid fashion phenomenon batik hanbok that combines Korean traditional hanbok with Indonesian batik art. The thesis focuses on marketing strategies used by batik hanbok designers on Instagram and includes interviews with batik hanbok designers and customers. The goal of this work is to show how small batik hanbok businesses place their products on the market, how the customers react to the hybrid phenomenon and how Instagram can help to raise interest in batik hanbok.
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