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Author: Florent Buisson Publisher: "O'Reilly Media, Inc." ISBN: 1492061344 Category : Business & Economics Languages : en Pages : 361
Book Description
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately. Understand the specifics of behavioral data Explore the differences between measurement and prediction Learn how to clean and prepare behavioral data Design and analyze experiments to drive optimal business decisions Use behavioral data to understand and measure cause and effect Segment customers in a transparent and insightful way
Author: Florent Buisson Publisher: "O'Reilly Media, Inc." ISBN: 1492061344 Category : Business & Economics Languages : en Pages : 361
Book Description
Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introduces powerful methods specifically tailored for behavioral data analysis. Advanced experimental design helps you get the most out of your A/B tests, while causal diagrams allow you to tease out the causes of behaviors even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, thispractical book provides complete examples and exercises in R and Python to help you gain more insight from your data--immediately. Understand the specifics of behavioral data Explore the differences between measurement and prediction Learn how to clean and prepare behavioral data Design and analyze experiments to drive optimal business decisions Use behavioral data to understand and measure cause and effect Segment customers in a transparent and insightful way
Author: Florent Buisson Publisher: O'Reilly Media ISBN: 9781492061373 Category : Business & Economics Languages : en Pages : 300
Book Description
Most of the data that companies collect is related to customer behaviors, such as clicks on a website or purchases in a supermarket. But data science algorithms and predictive analytics tools aren't that specific, so customer data is treated the same way as, for example, astronomical or genomic data. This practical guide introduces powerful methods for behavioral data analysis that you're probably not aware of. Advanced experimental design will help you get the most out of your A/B tests, while causal diagrams will allow you to tease out causality from correlation even when you can't run experiments. Written in an accessible style for data scientists, business analysts, and behavioral scientists, this practical book provides complete examples and exercises in R and Python to help you gain more insight from your immediately. Understand the specifics of behavioral data Explore the differences between measurement and prediction Learn how to clean and prepare behavioral data Design and analyze experiments to drive optimal business decisions Use behavioral data to understand and measure cause and effect Segment customers in a transparent and insightful way
Author: Jeffrey D. Long Publisher: SAGE ISBN: 1412982685 Category : Social Science Languages : en Pages : 569
Book Description
This book is a practical guide for the analysis of longitudinal behavioural data. Longitudinal data consist of repeated measures collected on the same subjects over time.
Author: Enrique Garcia Ceja Publisher: CRC Press ISBN: 1000484238 Category : Psychology Languages : en Pages : 434
Book Description
Behavior Analysis with Machine Learning Using R introduces machine learning and deep learning concepts and algorithms applied to a diverse set of behavior analysis problems. It focuses on the practical aspects of solving such problems based on data collected from sensors or stored in electronic records. The included examples demonstrate how to perform common data analysis tasks such as: data exploration, visualization, preprocessing, data representation, model training and evaluation. All of this, using the R programming language and real-life behavioral data. Even though the examples focus on behavior analysis tasks, the covered underlying concepts and methods can be applied in any other domain. No prior knowledge in machine learning is assumed. Basic experience with R and basic knowledge in statistics and high school level mathematics are beneficial. Features: Build supervised machine learning models to predict indoor locations based on WiFi signals, recognize physical activities from smartphone sensors and 3D skeleton data, detect hand gestures from accelerometer signals, and so on. Program your own ensemble learning methods and use Multi-View Stacking to fuse signals from heterogeneous data sources. Use unsupervised learning algorithms to discover criminal behavioral patterns. Build deep learning neural networks with TensorFlow and Keras to classify muscle activity from electromyography signals and Convolutional Neural Networks to detect smiles in images. Evaluate the performance of your models in traditional and multi-user settings. Build anomaly detection models such as Isolation Forests and autoencoders to detect abnormal fish behaviors. This book is intended for undergraduate/graduate students and researchers from ubiquitous computing, behavioral ecology, psychology, e-health, and other disciplines who want to learn the basics of machine learning and deep learning and for the more experienced individuals who want to apply machine learning to analyze behavioral data.
Author: Wes McKinney Publisher: "O'Reilly Media, Inc." ISBN: 1491957611 Category : Computers Languages : en Pages : 676
Book Description
Get complete instructions for manipulating, processing, cleaning, and crunching datasets in Python. Updated for Python 3.6, the second edition of this hands-on guide is packed with practical case studies that show you how to solve a broad set of data analysis problems effectively. You’ll learn the latest versions of pandas, NumPy, IPython, and Jupyter in the process. Written by Wes McKinney, the creator of the Python pandas project, this book is a practical, modern introduction to data science tools in Python. It’s ideal for analysts new to Python and for Python programmers new to data science and scientific computing. Data files and related material are available on GitHub. Use the IPython shell and Jupyter notebook for exploratory computing Learn basic and advanced features in NumPy (Numerical Python) Get started with data analysis tools in the pandas library Use flexible tools to load, clean, transform, merge, and reshape data Create informative visualizations with matplotlib Apply the pandas groupby facility to slice, dice, and summarize datasets Analyze and manipulate regular and irregular time series data Learn how to solve real-world data analysis problems with thorough, detailed examples
Author: Phuong Vo.T.H Publisher: Packt Publishing Ltd ISBN: 1783988452 Category : Computers Languages : en Pages : 188
Book Description
Learn to use powerful Python libraries for effective data processing and analysis About This Book Learn the basic processing steps in data analysis and how to use Python in this area through supported packages, especially Numpy, Pandas, and Matplotlib Create, manipulate, and analyze your data to extract useful information to optimize your system A hands-on guide to help you learn data analysis using Python Who This Book Is For If you are a Python developer who wants to get started with data analysis and you need a quick introductory guide to the python data analysis libraries, then this book is for you. What You Will Learn Understand the importance of data analysis and get familiar with its processing steps Get acquainted with Numpy to use with arrays and array-oriented computing in data analysis Create effective visualizations to present your data using Matplotlib Process and analyze data using the time series capabilities of Pandas Interact with different kind of database systems, such as file, disk format, Mongo, and Redis Apply the supported Python package to data analysis applications through examples Explore predictive analytics and machine learning algorithms using Scikit-learn, a Python library In Detail Data analysis is the process of applying logical and analytical reasoning to study each component of data. Python is a multi-domain, high-level, programming language. It's often used as a scripting language because of its forgiving syntax and operability with a wide variety of different eco-systems. Python has powerful standard libraries or toolkits such as Pylearn2 and Hebel, which offers a fast, reliable, cross-platform environment for data analysis. With this book, we will get you started with Python data analysis and show you what its advantages are. The book starts by introducing the principles of data analysis and supported libraries, along with NumPy basics for statistic and data processing. Next it provides an overview of the Pandas package and uses its powerful features to solve data processing problems. Moving on, the book takes you through a brief overview of the Matplotlib API and some common plotting functions for DataFrame such as plot. Next, it will teach you to manipulate the time and data structure, and load and store data in a file or database using Python packages. The book will also teach you how to apply powerful packages in Python to process raw data into pure and helpful data using examples. Finally, the book gives you a brief overview of machine learning algorithms, that is, applying data analysis results to make decisions or build helpful products, such as recommendations and predictions using scikit-learn. Style and approach This is an easy-to-follow, step-by-step guide to get you familiar with data analysis and the libraries supported by Python. Topics are explained with real-world examples wherever required.
Author: Peter Bruce Publisher: "O'Reilly Media, Inc." ISBN: 1491952911 Category : Computers Languages : en Pages : 395
Book Description
Statistical methods are a key part of of data science, yet very few data scientists have any formal statistics training. Courses and books on basic statistics rarely cover the topic from a data science perspective. This practical guide explains how to apply various statistical methods to data science, tells you how to avoid their misuse, and gives you advice on what's important and what's not. Many data science resources incorporate statistical methods but lack a deeper statistical perspective. If you’re familiar with the R programming language, and have some exposure to statistics, this quick reference bridges the gap in an accessible, readable format. With this book, you’ll learn: Why exploratory data analysis is a key preliminary step in data science How random sampling can reduce bias and yield a higher quality dataset, even with big data How the principles of experimental design yield definitive answers to questions How to use regression to estimate outcomes and detect anomalies Key classification techniques for predicting which categories a record belongs to Statistical machine learning methods that “learn” from data Unsupervised learning methods for extracting meaning from unlabeled data
Author: Ryan Wade Publisher: Apress ISBN: 9781484258286 Category : Computers Languages : en Pages : 330
Book Description
This easy-to-follow guide provides R and Python recipes to help you learn and apply the top languages in the field of data analytics to your work in Microsoft Power BI. Data analytics expert and author Ryan Wade shows you how to use R and Python to perform tasks that are extremely hard to do, if not impossible, using native Power BI tools without Power BI Premium capacity. For example, you will learn to score Power BI data using custom data science models, including powerful models from Microsoft Cognitive Services. The R and Python languages are powerful complements to Power BI. They enable advanced data transformation techniques that are difficult to perform in Power BI in its default configuration, but become easier through the application of data wrangling features that languages such as R and Python support. If you are a BI developer, business analyst, data analyst, or a data scientist who wants to push Power BI and transform it from being just a business intelligence tool into an advanced data analytics tool, then this is the book to help you to do that. What You Will Learn Create advanced data visualizations through R using the ggplot2 package Ingest data using R and Python to overcome the limitations of Power Query Apply machine learning models to your data using R and Python Incorporate advanced AI in Power BI via Microsoft Cognitive Services, IBM Watson, and pre-trained models in SQL Server Machine Learning Services Perform string manipulations not otherwise possible in Power BI using R and Python Who This Book Is For Power users, data analysts, and data scientists who want to go beyond Power BI’s built-in functionality to create advanced visualizations, transform data in ways not otherwise supported, and automate data ingestion from sources such as SQL Server and Excel in a more succinct way
Author: Jason S. Schwarz Publisher: Springer Nature ISBN: 3030497208 Category : Computers Languages : en Pages : 272
Book Description
This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.
Author: Florent Buisson
Author: Florent Buisson
Author: Florent Buisson
Author: Jeffrey D. Long
Author: Enrique Garcia Ceja
Author: Wes McKinney
Author: Phuong Vo.T.H
Author: Peter Bruce
Author: Ryan Wade
Author: Jose Manuel Magallanes Reyes
Author: Jason S. Schwarz