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Real-Time Marketing and PR

Real-Time Marketing and PR PDF Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1118266161
Category : Business & Economics
Languages : en
Pages : 272

Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

Real-Time Marketing and PR

Real-Time Marketing and PR PDF Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1118266161
Category : Business & Economics
Languages : en
Pages : 272

Book Description
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

QR Codes For Dummies

QR Codes For Dummies PDF Author: Joe Waters
Publisher: John Wiley & Sons
ISBN: 1118370716
Category : Computers
Languages : en
Pages : 156

Book Description
Find out how to effectively create, use, and track QR codes QR (Quick Response) codes are popping up everywhere, and businesses are reaping the rewards. Get in on the action with the no-nonsense advice in this streamlined, portable guide. You'll find out how to get started, plan your strategy, and actually create the codes. Then you'll learn to link codes to mobile-friendly content, track your results, and develop ways to give your customers value that will keep them coming back. It's all presented in the straightforward style you've come to know and love, with a dash of humor thrown in. Businesses large and small are using QR codes to share product information, coupons and special offers, and to process payments from customers' smartphones This small guide is packed with the information you need to start using QR codes with your business Covers what QR codes are and how to get started, plan a QR code campaign, create the codes, and link them to mobile-friendly content Explains code management systems and how to track your results, ways to deliver genuine value to your users, and how to plan for the future Includes ten cool campaign ideas QR Codes For Dummies, Portable Edition helps you take advantage of this hot trend with practical knowledge you can use right away.

Proceedings of the 3rd International Conference on Electronic Engineering and Renewable Energy Systems

Proceedings of the 3rd International Conference on Electronic Engineering and Renewable Energy Systems PDF Author: Hajji Bekkay
Publisher: Springer Nature
ISBN: 9811962235
Category : Technology & Engineering
Languages : en
Pages : 1058

Book Description
This book includes papers presented at the 3rd International Conference on Electronic Engineering and Renewable Energy (ICEERE 2022), which focus on the application of artificial intelligence techniques, emerging technology and the Internet of things in electrical and renewable energy systems, including hybrid systems, micro-grids, networking, smart health applications, smart grid, mechatronics and electric vehicles. It particularly focuses on new renewable energy technologies for agricultural and rural areas to promote the development of the Euro-Mediterranean region. Given its scope, the book is of interest to graduate students, researchers and practicing engineers working in the fields of electronic engineering and renewable energy.

Theory and Practice of Digital Libraries

Theory and Practice of Digital Libraries PDF Author: Panayiotis Zaphiris
Publisher: Springer
ISBN: 3642332900
Category : Computers
Languages : en
Pages : 500

Book Description
This book constitutes the refereed proceedings of the Second International Conference on Theory and Practice of Digital Libraries, TPDL 2012 - the successor of the ECDL (European Conference on Research and Advanced Technology for Digital Libraries) - held in Paphos, Cyprus, in September 2012. The 23 full papers, 19 short papers, 15 posters and 8 demonstrations presented in this volume were carefully reviewed and selected from 139 submissions. The papers are organized in topical sections on user behavior, mobiles and place, heritage and sustainability, preservation, linked data, analysing and enriching documents, content and metadata quality, folksonomy and ontology, information retrieval, organising collections, as well as extracting and indexing.

Tax Administration 2019 Comparative Information on OECD and other Advanced and Emerging Economies

Tax Administration 2019 Comparative Information on OECD and other Advanced and Emerging Economies PDF Author: OECD
Publisher: OECD Publishing
ISBN: 9264678441
Category :
Languages : en
Pages : 224

Book Description
The eighth edition of the OECD's Tax Administration Series, this report provides internationally comparative data on aspects of tax systems and their administration in 58 advanced and emerging economies. The publication presents the results of the 2018 International Survey on Revenue Administration (ISORA), a multi-organisation international survey to collect national-level information and data on tax administration governed by four partner organisations: CIAT, the IMF, IOTA and the OECD. For the 2018 survey round, the Asian Development Bank (ADB) agreed to participate along with the four partner organisations.

Apps for Learning

Apps for Learning PDF Author: Harry J. Dickens
Publisher: Corwin Press
ISBN: 145222532X
Category : Computers
Languages : en
Pages : 225

Book Description
Provides detailed descriptions of forty apps that can be used in high school classrooms.

Toward Humanoid Robots: The Role of Fuzzy Sets

Toward Humanoid Robots: The Role of Fuzzy Sets PDF Author: Cengiz Kahraman
Publisher: Springer Nature
ISBN: 3030671631
Category : Technology & Engineering
Languages : en
Pages : 310

Book Description
This book offers a comprehensive reference guide for modeling humanoid robots using intelligent and fuzzy systems. It provides readers with the necessary intelligent and fuzzy tools for controlling humanoid robots by incomplete, vague, and imprecise information or insufficient data, where classical modeling approaches cannot be applied. The respective chapters, written by prominent researchers, explain a wealth of both basic and advanced concepts including fuzzy control, metaheuristic-based control, neutrosophic control, etc. To foster reader comprehension, all chapters include relevant numerical examples or case studies. Taken together, they form an excellent reference guide for researchers, lecturers, and postgraduate students pursuing research on humanoid robots. Moreover, by extending all the main aspects of humanoid robots to its intelligent and fuzzy counterparts, the book presents a dynamic snapshot of the field that is expected to stimulate new directions, ideas, and developments.

Advances in Computer Science and Ubiquitous Computing

Advances in Computer Science and Ubiquitous Computing PDF Author: James J. (Jong Hyuk) Park
Publisher: Springer
ISBN: 9811030235
Category : Technology & Engineering
Languages : en
Pages : 1113

Book Description
This book presents the combined proceedings of the 8th International Conference on Computer Science and its Applications (CSA-16) and the 11st International Conference on Ubiquitous Information Technologies and Applications (CUTE 2016), both held in Bangkok, Thailand, December 19 - 21, 2016. The aim of these two meetings was to promote discussion and interaction among academics, researchers and professionals in the field of ubiquitous computing technologies. These proceedings reflect the state-of-the-art in the development of computational methods, involving theory, algorithm, numerical simulation, error and uncertainty analysis and novel application of new processing techniques in engineering, science, and other disciplines related to ubiquitous computing.

2014 International Conference on Mechanical Design, Manufacture and Automation Engineering (MDMAE2014)

2014 International Conference on Mechanical Design, Manufacture and Automation Engineering (MDMAE2014) PDF Author: D. P. Yasin
Publisher: DEStech Publications, Inc
ISBN: 1605951560
Category : Technology & Engineering
Languages : en
Pages : 520

Book Description
Automation Engineering (MDMAE2014) is to provide a platform for all researchers in the field of Mechanical, Manufacture, Automation and Material Engineering to share the most advanced knowledge from both academic and industrial world, and to communicate with each other about their experiences and the most up-to-date research achievements, discussing forward issues and future prospects, seeking a better way to solve practical problems in this fields. As the first international conference on MDMAE, consisting of five main topics: Mechanical Engineering, Automation Engineering, Manufacturing Systems, Materials Engineering and Measurement and Test, which offer attendees free space to present their inspiring works and academic achievements mixed with the atmosphere of industry and academia, it has attracted many scholars, researchers and practitioners in these fields from various countries to get together in this conference, sharing their latest research achievements with each other , enriching their professional knowledge and broadening their horizons as well.

Fundamentals of Fire Fighter Skills

Fundamentals of Fire Fighter Skills PDF Author: Iafc
Publisher: Jones & Bartlett Publishers
ISBN: 1449642020
Category : Medical
Languages : en
Pages : 1228

Book Description
The National Fire Protection Association (NFPA) and the International Association of Fire Chiefs (IAFC) are pleased to bring you the third edition of Fundamentals of Fire Fighter Skills, the next step in the evolution of Fire Fighter I and Fire Fighter II training. The third edition covers the entire spectrum of the 2013 Edition of NFPA 1001: Standard for Fire Fighter Professional Qualifications, as well as the requirements for Operations level responders in the 2013 Edition of NFPA 472: Standard for Competence of Responders to Hazardous Materials/Weapons of Mass Destruction Incidents. From fire suppression to hazardous materials to emergency medical care, this one volume covers all of Fire Fighter I and Fire Fighter II training requirements. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.