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Author: Marc Gobe Publisher: Simon and Schuster ISBN: 1621531937 Category : Business & Economics Languages : en Pages : 358
Book Description
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Author: Marc Gobe Publisher: Simon and Schuster ISBN: 1621531937 Category : Business & Economics Languages : en Pages : 358
Book Description
Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to survive in the present "emotional economy," challenging them to develop more passionate, human, and socially responsible brand strategies. He shows how to transform Consumers to People, Products to Experiences, Honesty to Trust, Quality to Preference, Identity to Personality, and Service to Relationship.
Author: Michael Willmott Publisher: John Wiley & Sons ISBN: 0470853581 Category : Business & Economics Languages : en Pages : 278
Book Description
What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: * Values (what the company stands for); * Corporate citizenship (playing an active role in society); * Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company's relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.
Author: Tom Levitt Publisher: Routledge ISBN: 1351672924 Category : Business & Economics Languages : en Pages : 198
Book Description
Business doing good is doing good business; this book learns from the era where governments ruled the world, pre-globalisation, and where business looked after itself, where issues like climate change, resource depletion and even poverty and hunger were not thought to be the responsibility of business. The Company Citizen concludes that not only are these key issues for business today but that the world will not be able to manage these issues without the active participation - even leadership - of business. Aware of the shortcomings of both government and civil society the author argues that environmental sustainability, economic and social inclusion and the better management of resources are all key issues for business and that it makes good business sense to manage them better. This book examines the case for the company citizen on a global, national and community level working alongside other. Never has the conscientious company citizen, as envisaged by 19th century Quaker philanthropists, been more needed; and never has that business case, one that justifies a long-term commitment to practical corporate behaviour for good, been more clear. Drawing attention both to the businesses that are taking the lead and those who are holding us back, the author concludes that only by involving business can we tackle the great issues of the day - and survive, as communities, nation and planet.
Author: Vij Mali, Nidhi Publisher: IGI Global ISBN: 1522554130 Category : Political Science Languages : en Pages : 194
Book Description
Digital innovations are often non-linear, non-incremental, and perhaps at times, disruptive processes that have transformed private as well as public service delivery. The rise of digitization has not only overhauled the governance system and enabled greater government-citizen engagement but has also revolutionized public administration. For public organizations to thrive, it is imperative to understand the challenges and applications that digitization can create for the development, deployment, and management of public service processes. Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities is a comprehensive research book that combines theory and practice, reflecting on public administrative governance and citizen engagement implications of digital innovations and strategies, and how and when they can make a difference in the area of digital application in public administration. Highlighting topics such as e-government, electronic payments, and text mining, this publication is ideal for public administrators, policymakers, government officials, executives, administrators, researchers, academicians, and practitioners in the fields of computer science, information technology, citizen engagement, public management, and governance.
Author: Ulrike Arnhold Publisher: Springer Science & Business Media ISBN: 383498857X Category : Business & Economics Languages : en Pages : 451
Book Description
From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1668437074 Category : Political Science Languages : en Pages : 1611
Book Description
Activism and the role everyday people play in making a change in society are increasingly popular topics in the world right now, especially as younger generations begin to speak out. From traditional protests to activities on college campuses, to the use of social media, more individuals are finding accessible platforms with which to share their views and become more actively involved in politics and social welfare. With the emergence of new technologies and a spotlight on important social issues, people are able to become more involved in society than ever before as they fight for what they believe. It is essential to consider the recent trends, technologies, and movements in order to understand where society is headed in the future. The Research Anthology on Citizen Engagement and Activism for Social Change examines a plethora of innovative research surrounding social change and the various ways citizens are involved in shaping society. Covering topics such as accountability, social media, voter turnout, and leadership, it is an ideal work for activists, sociologists, social workers, politicians, public administrators, sociologists, journalists, policymakers, social media analysts, government administrators, academicians, researchers, practitioners, and students.
Author: Brian D. Loader Publisher: Routledge ISBN: 1317696948 Category : Political Science Languages : en Pages : 212
Book Description
The future engagement of young citizens from a wide range of socio-economic, ethnic and cultural backgrounds in democratic politics remains a crucial concern for academics, policy-makers, civics teachers and youth workers around the world. At a time when the negative relationship between socio-economic inequality and levels of political participation is compounded by high youth unemployment or precarious employment in many countries, it is not surprising that new social media communications may be seen as a means to re-engage young citizens. This edited collection explores the influence of social media, such as YouTube, Facebook, and Twitter, upon the participatory culture of young citizens. This collection, comprising contributions from a number of leading international scholars in this field, examines such themes as the possible effects of social media use upon patterns of political socialization; the potential of social media to ameliorate young people’s political inequality; the role of social media communications for enhancing the civic education curriculum; and evidence for social media manifesting new forms of political engagement and participation by young citizens. These issues are considered from a number of theoretical and methodological approaches but all attempt to move beyond simplistic notions of young people as an undifferentiated category of ‘the internet generation’.
Author: Michael Willmott Publisher: John Wiley & Sons ISBN: 0471492124 Category : Business & Economics Languages : en Pages : 275
Book Description
What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: * Values (what the company stands for); * Corporate citizenship (playing an active role in society); * Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company's relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.
Author: Joel Penney Publisher: Oxford University Press ISBN: 0190658061 Category : Political Science Languages : en Pages : 265
Book Description
Particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- .
Author: Kloby, Kathryn Publisher: IGI Global ISBN: 1466603194 Category : Political Science Languages : en Pages : 380
Book Description
"This book defines the role of Web 2.0 technologies in government and highlights a variety of strategies and tools public administrators can use to engage citizens, including suggestions for adoption and implementation based on the lessons learned by scholars and practitioners in the field"--Provided by publisher.
Author: Marc Gobe
Author: Marc Gobe
Author: Michael Willmott
Author: Tom Levitt
Author: Vij Mali, Nidhi
Author: Ulrike Arnhold
Author: Management Association, Information Resources
Author: Brian D. Loader
Author: Michael Willmott
Author: Joel Penney
Author: Kloby, Kathryn