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Author: Dennis Pollom Publisher: ISBN: Category : Languages : en Pages : 48
Book Description
If you want some copywriting hacks that you can use to make your copy convert more, this book may be a good choice for you. After reading it, you may now get a "123 easy" sales letter template that not only speaks directly to your end users' frustrations but is also extremely evergreen and simple to execute.
Author: Dennis Pollom Publisher: ISBN: Category : Languages : en Pages : 48
Book Description
If you want some copywriting hacks that you can use to make your copy convert more, this book may be a good choice for you. After reading it, you may now get a "123 easy" sales letter template that not only speaks directly to your end users' frustrations but is also extremely evergreen and simple to execute.
Author: Ray Edwards Publisher: Morgan James Publishing ISBN: 1630475025 Category : Business & Economics Languages : en Pages : 186
Book Description
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Author: Bryan Eisenberg Publisher: John Wiley & Sons ISBN: 0470612665 Category : Computers Languages : en Pages : 476
Book Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Author: Carla Nickels Publisher: ISBN: Category : Languages : en Pages : 48
Book Description
If you want some copywriting hacks that you can use to make your copy convert more, this book may be a good choice for you. After reading it, you may now get a "123 easy" sales letter template that not only speaks directly to your end users' frustrations but is also extremely evergreen and simple to execute.
Author: Joanna Wiebe Publisher: CH Publishing ISBN: 1738697428 Category : Business & Economics Languages : en Pages : 94
Book Description
In just pages… You’ll discover what it takes copywriters YEARS of trial & error to figure out. Here’s what pro copywriters know for sure: Visitors are bored. And when visitors are bored, bounce rates skyrocket like a SpaceX launch. And conversion rates plummet right along with the latest crypto trend. They also know that your headlines, subheads and value propositions are likely the key boredom culprits. But how do you fix all of that? Especially when you don’t have the years to invest. Or a desire to become a pro copywriter. You master the most valuable messaging and marketing copy. The copy that consistently has a direct impact on conversions & sales. Since 2011, Headlines, Subheads & Value Propositions has taught startups, agencies & marketers how to nail the most important copy they’ll ever write. In the second book of the Copyhackers Classics Series, Joanna Wiebe shows you how to: • Write stop-in-your-tracks headlines. • Move readers through each section of copy with standout subheads. • Craft a value proposition that shapes your site – and your brand – while boosting sales. And… Joanna includes actionable copywriting strategies, examples and next steps. Plus, a Headline Hall of Shame. ‘Cuz let’s face it, sometimes the best way to learn what to do - is to see what not to do. And you’ll get: • Headline formulas you can AND SHOULD copy (check out chapter 4) • Slap-your-head dos & don’ts, subhead rules (see chapters 5 & 6) • And everything you need to write a value prop that can measurably boost your conversion rate (go to chapter 7) Pick up your copy of Headlines, Subheads & Value Propositions today.
Author: Claude C. Hopkins Publisher: David De Angelis ISBN: Category : Business & Economics Languages : en Pages : 90
Book Description
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
Author: Publisher: ISBN: 9780989895309 Category : Languages : en Pages :
Book Description
Learn how to get what you want. Learn how to increase your conversion rates. Learn how to make it easier to write anything (using formulas and mind-hacks). The information inside has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.
Author: Garrett Moon Publisher: Coschedule ISBN: 9780692048276 Category : Internet marketing Languages : en Pages : 366
Book Description
The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.
Author: Douglas Canning Publisher: ISBN: 9781729088388 Category : Languages : en Pages : 50
Book Description
In the growing world of business and advertising, a copywriter can find a great home with many opportunities for earning and career expansion. Some people undermine the work of copywriters merely because their job seems to be placed at the bottom of the bureaucracy. However, a copywriter with the right determination and skill can definitely work his or her way to the top the way their more business-oriented peers do. Copywriting can be a very fulfilling career for those who have the right skills for the job. If you are full of bright ideas and know how to write well then you might want to try out becoming a copywriter. A copywriter is expected to be skilled in coming up with great advertising ideas as well as putting them to paper in a very articulate and effective manner. A copywriter should also have a good grasp of layout and typography because visuals are also very important in advertising. Over here in this book, we'll break down the most fundamental basics of becoming one and you can start earning your first paycheck and train yourself to become a 6-figure income copywriter with the right blueprint. Book Content Includes:Chapter 1 - What Is a Copywriter and What Does a Copywriter Do?Chapter 2 - Copywriter: The Key TypesChapter 3 - Copywriting Courses to Jump-Start Your CareerChapter 4 - Copywriting Tips: How To Get Your First Copywriting JobChapter 5 - Copywriting Choices: Specialist or Non-Specialist?Chapter 6 - Copywriter Rates: 10 Factors Determine Prices for CopywritingChapter 7 - The Fastest Way to Copywriting Success Chapter 8 - Write for Performance for High Income
Author: New Thrive Learning Institute Publisher: Lulu.com ISBN: 1329966155 Category : Business & Economics Languages : en Pages : 35
Book Description
The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional “brick and mortar” world. It certainly didn't take long for direct response marketers to carry their offline practice into the online world. Thus, you see the practice of one-page-long sales letters being used widely today by businesses of various sizes to sell and push their products and/or services into the Internet marketplace. It’s like an electronic salesperson on your behalf, and it certainly beats having you to prospect and sell to someone else face-to-face. A sales letter is considered to produce a good decent conversion rate at 2 to 4 percent. You are doing better if your sales letter produces above 4 percent. Some marketers reportedly produce 6% and some as high as 20-30% to cold prospects! Learn how to improve your conversions by improving how you write. Get this ebook today!
Author: Dennis Pollom
Author: Dennis Pollom
Author: Ray Edwards
Author: Bryan Eisenberg
Author: Carla Nickels
Author: Joanna Wiebe
Author: Claude C. Hopkins
Author: 
Author: Garrett Moon
Author: Douglas Canning
Author: New Thrive Learning Institute