Crowning the Customer PDF Download

Author: Feargal Quinn
Publisher: Raphel Publishing
ISBN: 9780962480836
Category : Business & Economics
Languages : en
Pages : 164

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Author: Carl Sewell
Publisher: Crown Currency
ISBN: 0307567311
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

Author: Kirk Kazanjian
Publisher: Random House Digital, Inc.
ISBN: 0385346948
Category : Brand loyalty
Languages : en
Pages : 274

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Book Description
A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.

Author: Sunny Bindra
Publisher:
ISBN: 9789966724519
Category : Customer relations
Languages : en
Pages : 62

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Author: Don Peppers
Publisher: Broadway Business
ISBN: 9780385510301
Category : Business & Economics
Languages : en
Pages : 0

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Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the customer base and to assess the effectiveness of popular marketing techniques.

Author: Deidra Ewing M.A
Publisher: Archway Publishing
ISBN: 1665709197
Category : Self-Help
Languages : en
Pages : 158

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Book Description
Do you feel you should be doing more with your life, but you just don’t know what? Do you have things you want to do, but you don’t know how to get started? Have you tried and failed too many times and are afraid to put yourself out there again? Crowning Conversations helps you discover the tools to heal from your past so you can unlock the goals of your future. Packed with real-life testimonies and solutions for success, this collection of essays teaches you and inspires you to become confident in walking unapologetically in your true, authentic self. It challenges every woman to reframe her perception of a bad situation. A career-driven serial entrepreneur, hip-hop artist and psychotherapist, stage playwright/producer/director, and fitness instructor come together from different walks of life to meet and share on common ground. They reveal a piece of their story that should have taken them out, yet they overcame. This dynamic group of empowered black women delivers authenticity, transparency, inspiration, and passion to help you reach your next level of self-awareness.

Author: Pete Blackshaw
Publisher: Crown Currency
ISBN: 038552675X
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

Author: Patricia B. Seybold
Publisher: Random House Business Books
ISBN: 9780712680714
Category : Business & Economics
Languages : en
Pages : 386

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Book Description
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.

Author: Ahava Leibtag
Publisher: Newnes
ISBN: 0124076572
Category : Computers
Languages : en
Pages : 358

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Book Description
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.The Digital Crown walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready. Systems create freedom, and within this book you’ll learn the seven critical rules to align your internal and external content processes, including putting your audience first, involving stakeholders early and often, and creating multidisciplinary content teams. Complete with case studies and experience drawn directly from global content projects, you are invited to observe the inner workings of successful content engagements. You’ll learn how to juggle the demands of IT, design, and content teams, while acquiring all the practical tools you need to devise a roadmap for connecting and engaging with your customers. This is your next step on the journey to creating and managing winning content to engage your audience and keep them coming back for more. Discover easy-to-follow, simple breakdowns of the major ideas behind engaging with your customer Learn both the theoretical and practical applications of content and communication on-line Maximize on the case studies and real-world examples, enabling you to find the best fit for your own business

Author: Lee Cockerell
Publisher: Crown Currency
ISBN: 0770435610
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?" Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.