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Author: Randall S. Collica Publisher: SAS Institute ISBN: 1629605298 Category : Business & Economics Languages : en Pages : 356
Book Description
A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --
Author: Randall S. Collica Publisher: SAS Institute ISBN: 1629605298 Category : Business & Economics Languages : en Pages : 356
Book Description
A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --
Author: Randall S. Collica Publisher: SAS Press ISBN: 9781590475089 Category : Business Languages : en Pages : 0
Book Description
Understanding the customer is critical to your company's success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. The book, with a foreword by Michael J. A. Berry, is sectioned into three parts. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software.This straight-forward guide will appeal to anyone who seeks to better understand customers or prospective customers. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required. Included on your bonus CD-ROM are the following: example SAS code, data sets, macros, and Enterprise Miner templates.
Author: Kattamuri S. Sarma Publisher: SAS Institute ISBN: 163526040X Category : Computers Languages : en Pages : 574
Book Description
« Written for business analysts, data scientists, statisticians, students, predictive modelers, and data miners, this comprehensive text provides examples that will strengthen your understanding of the essential concepts and methods of predictive modeling. »--
Author: Olivia Parr-Rud Publisher: SAS Institute ISBN: 1629593273 Category : Computers Languages : en Pages : 182
Book Description
This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. --
Author: Barry De Ville Publisher: ISBN: 9781642953138 Category : Computers Languages : en Pages : 268
Book Description
Decision Trees for Analytics Using SAS Enterprise Miner is the most comprehensive treatment of decision tree theory, use, and applications available in one easy-to-access place. This book illustrates the application and operation of decision trees in business intelligence, data mining, business analytics, prediction, and knowledge discovery. It explains in detail the use of decision trees as a data mining technique and how this technique complements and supplements data mining approaches such as regression, as well as other business intelligence applications that incorporate tabular reports, OLAP, or multidimensional cubes. An expanded and enhanced release of Decision Trees for Business Intelligence and Data Mining Using SAS Enterprise Miner, this book adds up-to-date treatments of boosting and high-performance forest approaches and rule induction. There is a dedicated section on the most recent findings related to bias reduction in variable selection. It provides an exhaustive treatment of the end-to-end process of decision tree construction and the respective considerations and algorithms, and it includes discussions of key issues in decision tree practice. Analysts who have an introductory understanding of data mining and who are looking for a more advanced, in-depth look at the theory and methods of a decision tree approach to business intelligence and data mining will benefit from this book.
Author: Randall S. Collica Publisher: SAS Institute ISBN: 1951684079 Category : Computers Languages : en Pages : 133
Book Description
Better understand your customers using segmentation analytics in SAS Viya! Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis. This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.
Author: Barry De Ville Publisher: SAS Press ISBN: 9781590475676 Category : Business & Economics Languages : en Pages : 224
Book Description
This example-driven guide illustrates the application and operation of decision trees in data mining, business intelligence, business analytics, prediction, and knowledge discovery. It explains in detail the use of decision trees as a data mining technique and how this technique complements and supplements other business intelligence applications.
Author: Scott Murray Publisher: ISBN: 9781782160007 Category : Interactive computer graphics Languages : en Pages : 0
Book Description
This book is a mini tutorial with plenty of code examples and strategies to give you many options when building your own visualizations.This book is ideal for anyone interested in data visualization. Some rudimentary knowledge of JavaScript is required.
Author: Randall S. Collica
Author: Randall S. Collica
Author: Randall S. Collica
Author: Randall S. Collica
Author: Randall S. Collica
Author: Kattamuri S. Sarma
Author: Olivia Parr-Rud
Author: Barry De Ville
Author: Randall S. Collica
Author: Barry De Ville
Author: Scott Murray