Tourism Destination Marketing and Management PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Tourism Destination Marketing and Management PDF full book. Access full book title Tourism Destination Marketing and Management by Youcheng Wang. Download full books in PDF and EPUB format.

Tourism Destination Marketing and Management

Tourism Destination Marketing and Management PDF Author: Youcheng Wang
Publisher: CABI
ISBN: 9781845937003
Category : Electronic books
Languages : en
Pages : 370

Book Description
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].
➤