Discourses, Modes, Media and Meaning in an Era of Pandemic PDF Download

Author: Sabine Tan
Publisher: Taylor & Francis
ISBN: 1000772373
Category : Language Arts & Disciplines
Languages : en
Pages : 293

View

Book Description
The COVID-19 pandemic has affected all aspects of our everyday lives – from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and international news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds. This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making.

Author: Luke C. Collins
Publisher: Taylor & Francis
ISBN: 1000961869
Category : Language Arts & Disciplines
Languages : en
Pages : 210

View

Book Description
Viral Language considers a range of different types of public communication and their discussion of the Covid-19 pandemic as a way to investigate health communication. The authors introduce and apply a range of approaches informed by linguistic theory to investigate experiences of the pandemic across a variety of public contexts. In doing so, they demonstrate how experiences of health and illness can be shaped by political messaging, scientific research, news articles and advertising. Through a series of case studies of Covid-related texts, the authors consider aspects of language instruction, information and innovation, showcasing the breadth of topics that can be studied as part of health communication. Furthermore, each case study provides practical guidance on how to carry out investigations using social media texts, how to analyse metaphor, how to track language innovation and how to work with text and images. Viral Language is critical reading for postgraduate and upper undergraduate students of applied linguistics and health communication.

Author: Dezheng (William) Feng
Publisher: Taylor & Francis
ISBN: 1000852946
Category : Language Arts & Disciplines
Languages : en
Pages : 245

View

Book Description
This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.

Author: Simone Maddanu
Publisher: Taylor & Francis
ISBN: 1040003001
Category : Social Science
Languages : en
Pages : 254

View

Book Description
This book brings together studies from various locations to examine the growing social problems that have been brought to the fore by the COVID-19 outbreak. Employing both qualitative, theoretical and quantitative methods, it presents the impact of the pandemic in different settings, shedding light on political and cultural realities around the world. With attention to inequalities rooted in race and ethnicity, economic conditions, gender, disability, and age, it considers different forms of marginalization and examines the ongoing disjunctions that increasingly characterize contemporary democracies from a multilevel perspective. The book addresses original analyses and approaches from a global perspective on the COVID-19 pandemic, its governance, and its effects in different geographies. These analyses are organized around three main axes: 1) how COVID-19 pandemic worsened social, racial/ethnic, and economic inequalities, including variables such as migration status, gender, and disability; 2) how the pandemic impacted youth and how younger generations cope with public health alarms, and containment measures; 3) how the pandemic posed a challenge to democracy, reshaped the political agenda, and the debate in the public sphere. Contributions from around the world show how local and national issues may overlap on a global scale, laying the foundation for connected sociologies. Based on qualitative as well as quantitative empirical analysis on various categories of individuals and groups, this edited volume reflects on the sociological aspects of current planetary crises which will continue to be at the core of our societies. A wide-ranging, international volume that focuses on both unexpected social changes and new forms of agency in response to a period of crisis, Inequalities, Youth, Democracy and the Pandemic will appeal to scholars with interests in the sociology of health, social problems and inequalities.

Author: Liliana Vásquez Rocca
Publisher: Taylor & Francis
ISBN: 100382532X
Category : Language Arts & Disciplines
Languages : en
Pages : 285

View

Book Description
This collection responds to the need for theoretically informed and methodologically grounded empirical research on the global transformations in multimodal human communication and social practices in light of recent widespread change. The volume highlights the need to expand on the established approaches--Social Semiotics, Multimodal Discourse Analysis, and Multimodal (Inter)action Analysis--by complementing them with other analytical frameworks to better understand the impact of unprecedented global challenges, such as Covid-19, on the way humans communicate and make use of meaning-making resources. Bringing together established and emergent scholars from a variety of geographical, cultural, and linguistic contexts, the collection presents studies from both the Global North and Global South, including South Africa, Latin America, Brazil, and the Caribbean, to showcase new perspectives in multimodality research. This innovative book will be of interest to students and scholars in multimodality, social semiotics, and discourse analysis.

Author: Fei Victor Lim
Publisher: Taylor & Francis
ISBN: 1040049400
Category : Education
Languages : en
Pages : 324

View

Book Description
This book offers a multimodal perspective on how to design meaningful learning experiences with digital technologies. Digital education is of increasing importance in today’s digital society and the editors bring together international thought-leaders and well-established academics across geographical regions to explore the topic. The book addresses the need to design learning with digital technologies, especially in a post-pandemic environment where blended learning has become ubiquitous. The book is organised around five themes: designing learning, digital learning designs, digital learning with embodied teaching, digital learning interactions, and digital multimodal literacies. The chapters focus on digital technologies as multimodal semiotic resources and the educational implication of each theme is drawn out from illustrative cases across contexts of learning. Essential reading for researchers and postgraduate students, this book offers state-of-the-art thinking on how educators can design new learning experiences for students through the meaningful and effective use of digital technologies.

Author: Douglas A. Vakoch
Publisher: Springer Nature
ISBN: 3031276655
Category : Psychology
Languages : en
Pages : 280

View

Book Description
This book focuses on how we understand COVID-19—medically, socially, and rhetorically. Given the expectation that other flu pandemics will occur, it stresses the importance of examining how the public response is shaped in the face of global health emergencies. It considers questions such as how can pandemic language both limit and expand our understanding of disease as biomedical, social, and experiential? In what ways can health communication be improved through the study and application of rhetoric and the health humanities? COVID Communication fills a gap in the pandemic literature by promoting interdisciplinary analysis of communication methods, realized through a health humanities approach. It centers human experience and culture within conversations about the biological reality of a pandemic. This volume will be a welcome contribution to the scientific investigations and practice of psychology and public health professionals. Interdisciplinary perspective New insights on how a pandemic is understood Highlights the relevance to important usually neglected relevance for psychology and public health professionals Endorsements of COVID Communication “In an era of the COVID-19 pandemic crisis, COVID Communication provides a smart, urgent alternative to our collective downward spiral, not only offering a fiery critique of our selfish and self-destructive present but also providing galvanizing, positive visions of what futures we might hope for.” — Shailendra Saxena, King George’s Medical University, India; editor of Coronavirus Disease 2019 (COVID-19): Epidemiology, Pathogenesis, Diagnosis, and Therapeutics “COVID Communication shows that the pandemic affects us not only because it makes us sick or ruins our economy, but also because of how it is spoken, written, and thought about, ultimately because of how it is socially constructed. An original and very necessary look to arm ourselves intellectually against the pandemic.” — Alberto del Campo Tejedor, Pablo de Olavide University, Spain; author of La infame fama del andaluz “The COVID-19 pandemic represented a global challenge that needed nations and their people to come together, find a joint response, and build a narrative that was clear, consistent, inclusive, and respectful of people. The reality, however, is that the responses to the pandemic reflected the ideologies of national leaders, political leaders, media outlets, and activists, leading to a fragmented and at times polarized global discourse. This important work examines the different narratives that circulated within the information environment to explore how these may have led to differing levels of trust in politicians, in science, and in one another. Through an analysis of rhetoric across diverse nations and platforms, the chapters provide a framework that is crucial for understanding the interplay between discourse, cognition, and behavior.” — Darren Lilleker, Bournemouth University, UK; co-editor of Political Communication and COVID-19: Governance and Rhetoric in Times of Crisis “This book presents a collection of must-read scholarly chapters that illustrate a panoramic view of how people from different countries and cultures communicate about this global pandemic. These chapters paint a rich canvas of thoughts, emotions, reactions, and actions through communication expressions, ranging from intuitive rhetoric and probing cartoons to emotional memes and creative advertising. The book is a great resource for aiding health communication scholars, instructors, professionals, journalists, and students in enhancing their COVID-19 research, teaching, practice, reporting, and learning.” — Carolyn A. Lin, University of Connecticut, USA; co-editor of Communication Technology and Social Change: Theory and Implications “In an era of cultural anxiety caused by the global pandemic and social unrest, COVID Communication could not be timelier. Presenting broad cross-cultural and multi-modal perspectives on media portrayals of the illness that has caused so much suffering and uncertainty, this insightful book offers a ‘rhetorical toolkit’ that gives us tools to navigate the maze of modern communication with a deeper understanding of the power of language in the time of social media. It is a perfect resource for classes on media literacy, while it is useful to anyone who wants to become a more active, independent, and secure consumer of the media in the age of information abundance.” — Katja Plemenitaš, University of Maribor, Slovenia; co-author of Josip Hutter and the Dwelling Culture of Maribor “COVID-19, as a disaster and series of converging crises, has forever shaped society. COVID Communication offers an easy-to-read, unparalleled academic-practitioner focus to help understand the cultural, social, economic, political, community health, and personal risk assessment aspects of communication during and after the COVID-19 pandemic. Together, in a ground- breaking analysis that enhances the rich intellectual tradition of the field of communications, each chapter in COVID Communication offers readers the opportunity to view multiple media sources and approaches that engender a deeper understanding of health information and communication during and after COVID-19 and its ensuing crises.” — DeMond S. Miller, Rowan University, USA; co-editor of Community Disaster Recovery and Resiliency: Exploring Global Opportunities and Challenges “With its twenty-one chapters exploring a wide spectrum of issues ranging from individual and social responses to the global coronavirus breakout to the divergent narrative patterns identified from various countries, COVID Communication is indeed a timely and significant guide to understanding the recent pandemic. The collection makes the reader realize and acknowledge the multitude of complex, intersecting factors and processes that are relevant to comprehend the coronavirus pandemic and to cope with its various representations.” — Şemsettin Tabur, Ankara Yildirim Beyazit University, Turkey; author of Contested Spaces in Contemporary North American Novels: Reading for Space

Author: Sichen Xia
Publisher: Taylor & Francis
ISBN: 1000898148
Category : Language Arts & Disciplines
Languages : en
Pages : 153

View

Book Description
This book offers a comprehensive overview of TED talks as a digital-multimodal video genre, exploring the ways in which myriad rhetorical, structural, digital, and multimodal resources are used to communicate scientific knowledge to lay audiences. Drawing on insights from genre analysis, the systemic functional approach to multimodal discourse analysis, and the social semiotic approach to multimodality, the volume examines the communicative contexts in which TED talks are constructed, their rhetorical structure, the deployment of multimodal tools, and diachronic developments. The book reflects on the ways in which TED talks are uniquely positioned to offer new insights into how experts disseminate scientific knowledge for non-specialist audiences, constructed as they are within a community defined by a fluidity and diversity of audiences and speakers. The volume offers strategies for not only making the process of disseminating specialized knowledge more engaging and accessible but also expanding their own semiotic and communicative repertoires, increasingly crucial in our digitally driven era. This book will be of interest to students and scholars of English for Specific Purposes, multimodality, discourse analysis, and digital communication.

Author: Alexei A. Sharov
Publisher: John Wiley & Sons
ISBN: 1119865646
Category : Science
Languages : en
Pages : 516

View

Book Description
Pathways to the Origin and Evolition of Meanings in the Universe The book explains why meaning is a part of the universe populated by life, and how organisms generate meanings and then use them for creative transformation of the environment and themselves. This book focuses on interdisciplinary research at the intersection of biology, semiotics, philosophy, ethology, information theory, and the theory of evolution. Such a broad approach provides a rich context for the study of organisms and other semiotic agents in their environments. This methodology can be applied to robotics and artificial intelligence for developing robust, adaptable learning devices. In this book, leading interdisciplinary scholars reveal their vision on how to integrate natural sciences with semiotics, a theory of meaning-making and signification. Developments in biology indicate that the capacity to create and understand signs is not limited to humans or vertebrate animals, but exists in all living organisms - the fact that inspired the integration of biology and semiotics into biosemiotics. The authors discuss the nature of semiotic agents (organisms and other autonomous goal-directed units), meaning, signs, information, memory, evolution, and consciousness. Also discussed are issues including the origin of life, potential meaning and its actualization, top-down causality in physics and biology, capacity of organisms to encode their functions, the strategy of organisms to combine homeostasis with direct adaptation to new life-cycle phases or new environments, multi-level memory systems, increase of freedom via enabling constraints, creative modeling in evolution and learning, communication in animals and humans, the origin and function of language, and the distribution and transfer of life in space. This is the first book on biosemiotics in its global conceptual and spatial scope. Biosemiotics is presented using the language of natural sciences, which supports the scientific grounding of semiotic terms. Finally, the cosmic dimension of life and meaning-making leads to a reconsideration of ethical principles and ecological mentality here on earth and in space exploration. Audience Theoretical biologists, ethologists, astrobiologists, ecologists, evolutionary biologists, philosophers, phenomenologists, semioticians, biosemioticians, molecular biologists, linguists, system scientists and engineers.

Author: Matylda Włodarczyk
Publisher: Taylor & Francis
ISBN: 1000839222
Category : Language Arts & Disciplines
Languages : en
Pages : 254

View

Book Description
This collection explores the links between multimodality and multilingualism, charting the interplay between languages, channels and forms of communication in multilingual written texts from historical manuscripts through to the new media of today and the non-verbal associations they evoke. The volume argues that features of written texts such as graphics, layout, boundary marking and typography are inseparable from verbal content. Taken together, the chapters adopt a systematic historical perspective to investigate this interplay over time and highlight the ways in which the two disciplines might further inform one another in the future as new technologies emerge. The first half of the volume considers texts where semiotic resources are the sites of modes, where multiple linguistic codes interact on the page and generate extralinguistic associations through visual features and spatial organizaisation. The second half of the book looks at texts where this interface occurs not in the text but rather in the cultural practices involved in social materiality and text transmission. Enhancing our understandings of multimodal resources in both historical and contemporary communication, this book will be of interest to scholars in multimodality, multilingualism, historical communication, discourse analysis and cultural studies. Chapters 1, 4, and 5 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. Chapters 1 & 4 have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license, with Chapter 5 being made available under a Creative Commons Attribution 4.0 license.