Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo PDF Download

Author: Wei Feng
Publisher:
ISBN:
Category : Corporate image
Languages : en
Pages : 306

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Author: Wei Feng
Publisher: Springer
ISBN: 9811044694
Category : Language Arts & Disciplines
Languages : en
Pages : 152

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Book Description
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Author: Øyvind Ihlen
Publisher: Routledge
ISBN: 1351984454
Category : Business & Economics
Languages : en
Pages : 454

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Book Description
Public Relations and Social Theory: Key Figures, Concepts and Developments broadens the theoretical scope of public relations studies by applying the work of a group of prominent social theorists to make sense of the practice. The volume focuses on the work of key social theorists, including Max Weber, Karl Marx, John Dewey, Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Dorothy Smith, Zygmunt Bauman, Harrison White, John W. Meyer, Luc Boltanski and Chantal Mouffe. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature.

Author: Xinren Chen
Publisher: Taylor & Francis
ISBN: 1000631184
Category : Language Arts & Disciplines
Languages : en
Pages : 290

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Most of the innovative and exciting work done by East Asian pragmaticians on their languages, past and present alike, is written and published in local languages. As a result, research published in and about a particular East Asian language has been largely unavailable to those who do not speak the language. The contributors seek to present a comprehensive survey of existing outputs of pragmatics research on three major East Asian languages (Chinese, Japanese and Korean). The survey concentrates on a number of core pragmatic topics such as speech acts, deixis, discourse markers, conversation analysis, discourse analysis, and face/(im)politeness. To complement and compare with the picture of research work published in the local languages, the volume also includes a survey of internationally published, English-mediated articles and books studying the regional languages or contrasting them with other languages. A rivetting discourse on pragmatics research, it will be a valuable read for students and scholars alike.

Author: Muchun Wan
Publisher:
ISBN: 9789811960130
Category :
Languages : en
Pages : 0

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Book Description
This book attempts to establish an inter-disciplinary discourse evaluation framework to analyze multi-dimensional discursive features along 4 dimensions in Chinese and American banks' CSR reports: sentiment, readability, CSR keyword, and visualization. It analyzes Chinese and American banks' different discursively constructed CSR images via the employment of various discursive features in CSR reports within their different contexts. Lastly, it examines the effects of Chinese and American banks' discursively constructed CSR images on capital markets, with an inter-disciplinary approach of linguistics, management, and economics. Theoretically, this book contributes to the development of institutional identity's cross-disciplinary research. Additionally, it reveals the problem-solving function of discourse. This sheds light on theoretical research into both corporate governance and business discourse. Practically, this book contributes to the improvement of Chinese banks' awareness in CSR disclosure and the establishment of Chinese banks' international images. Since more and more Chinese companies in different sectors are choosing overseas listings, findings in this book also have practical implications for their information disclosure, international images construction, and corporate value enhancement through corporate narratives, such as annual reports and IPO prospectuses.

Author: M. Lazar
Publisher: Springer
ISBN: 0230599907
Category : Social Science
Languages : en
Pages : 260

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Book Description
The first collection to bring together well-known scholars writing from feminist perspectives within Critical Discourse Analysis. The theoretical structure of CDA is illustrated with empirical research from a range of locations (from Europe to Asia; the USA to Australasia) and domains (from parliament to the classroom; the media to the workplace).

Author: James Leibold
Publisher: Policy Studies (East-West Cent
ISBN: 9780866382335
Category : History
Languages : en
Pages : 0

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Book Description
Following significant interethnic violence beginning in 2008, Chinese intellectuals and policymakers are now engaged in unprecedented debate over the future direction of their country's ethnic policies. This study attempts to gauge current Chinese opinion on this once-secretive and still highly sensitive area of national policy. Domestic Chinese opinion on ethnic policies over the last five years is reviewed and implications for future policies under the new leadership of CPC Secretary General Xi Jinping are explored. Careful review of a wide spectrum of contemporary Chinese commentary identifies an emerging consensus for ethnic-policy reform. Leading public intellectuals, as well as some party officials, now openly call for new measures strengthening national integration at the expense of minority rights and autonomy. These reformers argue that divisive ethnic policies adopted from the former USSR must be replaced by those supporting an ethnic "melting pot" concept. Despite this important shift in opinion, such radical policy changes as ending regional ethnic autonomy or minority preferences are unlikely over the short-to-medium term. Small-yet-significant adjustments in rhetoric and policy emphasis are, however, expected as the party-state attempts to strengthen interethnic cohesiveness as a part of its larger agenda of stability maintenance. About the author James Leibold is a senior lecturer in Politics and Asian Studies at La Trobe University in Melbourne, Australia. He is the author of Reconfiguring Chinese Nationalism (2007) and co-editor of Critical Han Studies (2012) and Minority Education in China (forthcoming). His research on ethnicity, nationalism, and race in modern China has appeared in The China Journal, The China Quarterly, The Journal of Asian Studies, Modern China, and other publications.

Author: Christian Hoffmann
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110431076
Category : Language Arts & Disciplines
Languages : en
Pages : 737

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Book Description
This handbook provides a comprehensive overview of the pragmatics of social media, i.e. of digitally mediated and Internet-based platforms which are interactively used to share and edit self- and other-generated textual and audio-visual messages. Its five parts offer state-of-the-art reviews and critical evaluations in the light of on-going developments: Part I The Nature of Social Media sets up the conceptual groundwork as it explores key concept such as social media, participation, privacy/publicness. Part II Social Media Platforms focuses on the pragmatics of single platforms such as YouTube, Facebook. Part III Social Media and Discourse covers the micro-and macro-level organization of social media discourse, while Part IV Social Media and Identity reveals the multifarious ways in which users collectively (re-)construct aspects of their identities. Part V Social Media and Functions/Speech Acts surveys pragmatic studies on speech act functions such as disagreeing, complimenting, requesting. Each contribution provides a state-of-the-art review together with a critical evaluation of the existing research.

Author: Yujie Chen
Publisher: Emerald Group Publishing
ISBN: 178743091X
Category : Language Arts & Disciplines
Languages : en
Pages : 168

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This book provides a balanced and nuanced study of how the super-sticky WeChat platform interweaves into the fabric of Chinese social, cultural, and political life. It keeps the wider global and national social media landscape in view and compares and contrasts WeChat with Weibo, QQ and other Western social media platforms.

Author: Xinyuan Wang
Publisher: UCL Press
ISBN: 191063462X
Category : Social Science
Languages : en
Pages : 238

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Book Description
Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.