Introduction to Advertising and Promotion PDF Download

Author: George Edward Belch
Publisher: McGraw-Hill/Irwin
ISBN: 9780256136968
Category : Business & Economics
Languages : en
Pages : 840

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Author: Michael Solomon
Publisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316

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Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.

Author: Chris Hackley
Publisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

Author: Patricia Fry
Publisher: Skyhorse Publishing Inc.
ISBN: 9781581158571
Category : Business & Economics
Languages : en
Pages : 207

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A well-organized collection of the most successful low- and no-cost ideas for promoting a book.

Author: Deborah Cook
Publisher: Verso Books
ISBN: 1788730828
Category : Philosophy
Languages : en
Pages : 193

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The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

Author: Adam Kisiel
Publisher:
ISBN: 9781703052268
Category :
Languages : en
Pages : 70

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"How to be an Attractive Man" is a book for men of any age who are searching for effective ways to look and feel better. 101 tips have been divided into seven sections, applying respectively to face, body, personality, mind, clothing, hygiene & grooming and living habits.Some time ago, being a perfectly ordinary-looking guy, I was searching for methods to improve my appearance and found an ocean of ideas, tricks, tips and advice, some obstreperous, some easy, some ridiculous, some brilliant. And some even depended on quasi-psychological ways to influence other people's minds, which is complete nonsense. That search gave me food for thought, which in turn persuaded me to write this guide, because I wanted to select the methods that are the simplest, most effective, and depend entirely on you.When you want someone to become interested in you, you usually think how to make her (or him) find you attractive. That is, you start thinking how to deal with the way they see you, and that approach is - and will always be - wrong. That's why this is not a handbook on how to deal with people, but a guide on how to deal with yourself. The only way for others to find you attractive is to become so. This is a book which aims to show you how to achieve that.

Author: S H H Kazmi
Publisher: Excel Books India
ISBN: 9788174466396
Category : Business & Economics
Languages : en
Pages : 682

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Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

Author: Knowledge Flow
Publisher: Knowledge Flow
ISBN:
Category : Business & Economics
Languages : en
Pages : 74

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Book Description
This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands. In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.

Author: Shimp
Publisher:
ISBN: 9781408093566
Category : Advertising
Languages : en
Pages : 250

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Book Description
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.

Author: George Edward Belch
Publisher:
ISBN: 9780072536768
Category : Advertising
Languages : en
Pages : 779

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