Author: George Edward BelchPublisher: McGraw-Hill/Irwin
ISBN: 9780256136968
Category : Business & Economics
Languages : en
Pages : 840
Book Description
Advertising and Sales Promotion Strategy
Author: Gerard J. TellisPublisher: Prentice Hall
ISBN:
Category : Advertising
Languages : en
Pages : 528
Book Description
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Advertising and Promotion
Author: Chris HackleyPublisher: SAGE
ISBN: 1529756146
Category : Business & Economics
Languages : en
Pages : 330
Book Description
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Introduction to Advertising and Promotion
Author: George Edward BelchPublisher: McGraw-Hill/Irwin
ISBN: 9780256136968
Category : Business & Economics
Languages : en
Pages : 840
Book Description
Launch! Advertising and Promotion in Real Time
Author: Michael SolomonPublisher: Flat World Knowledge
ISBN: 0982043023
Category : Advertising
Languages : en
Pages : 316
Book Description
Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication students. This textbook is the first of its kind to teach advertising concepts by reverse engineering a real advertising campaign from beginning to end. In April 2007, SS+K, an innovative New York City communications agency, launched the first ever branding campaign for msnbc.com with the tag "A Fuller Spectrum of News." Launch! follows that campaign from initial agency pitch through roll-out of print and media assets to post-campaign analysis. Throughout, it exposes readers to the theory and concepts of advertising and promotion, and the personalities and decisions that drove this campaign. The book takes a rare look "behind the curtain" - even letting you see some of the paths not chosen by the agency and client. Students get a realistic sense of how theory plays out in practice, and get a flavor for the exciting field of advertising and promotion. And, they consistently learn the perspectives of both the advertising agency (where many journalism and communications students will work) and the client (where many marketing majors will work). This is a unique book, with a unique perspective, by a unique author team, and you won't find this kind of insight in any other text on the market. We think you're going to love it! This textbook has been used in classes at: Ball State University, Emerson College, Florida Institute of Technology, Grand Valley State University, Johnson County Community College, Manchester Business School, McLennan Community College, Michigan State University, North Hennepin Community College, Pierce College, Rochester Institute of Technology, Saint Louis University, Salem State College, South Dakota State University, Texas State University, Texas Tech University, University of New Hampshire, University of North Carolina, University of Notre Dame, University of South Florida, Virginia Tech, Western Kentucky University.
Introduction to Advertising and Promotion Management
Author: George Eugene BelchIntroduction to Advertising and Promotion
Author: George E. BelchPublisher: Irwin Professional Publishing
ISBN: 9780256112535
Category :
Languages : en
Pages :
Book Description
Introducing Marketing
Author: John BurnettPublisher: State University of New York Oer Services
ISBN: 9781641760119
Category : Business & Economics
Languages : en
Pages : 294
Book Description
"Integrated Marketing" boxes illustrate how companies apply principles.
Introduction to Advertising & Promotion
Author: George Edward BelchPublisher: McGraw-Hill/Irwin
ISBN: 9780256108255
Category : Business & Economics
Languages : en
Pages : 836
Book Description
Introduction to Business
Author: Lawrence J. GitmanPublisher:
ISBN: 9781998109319
Category :
Languages : en
Pages : 0
Book Description
Advertising and Promotion
Author: George Edward BelchPublisher:
ISBN: 9780072536768
Category : Advertising
Languages : en
Pages : 779
Book Description