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Author: Lee, In Publisher: IGI Global ISBN: 1466618019 Category : Business & Economics Languages : en Pages : 516
Book Description
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
Author: Lee, In Publisher: IGI Global ISBN: 1466618019 Category : Business & Economics Languages : en Pages : 516
Book Description
Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.
Author: Publisher: ISBN: Category : Languages : en Pages : 515
Book Description
DivIn the early 1990s, e-commerce ushered in an era that is now called "the digital economy." It revolutionized the process of buying, selling, and exchanging products and services, and spawned a host of business and technological innovations. As globalization and competition pose new opportunities and challenges, firms face increased pressure from stakeholders to create e-business values./div Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the digital economy. This publication also provides an excellent repository for academicians, researchers, and industry practitioners for their research ideas, theories, and practical experiences.
Author: Marc J Schniederjans Publisher: World Scientific Publishing Company ISBN: 9814518654 Category : Business & Economics Languages : en Pages : 368
Book Description
This updated edition of the book blends in new e-commerce technologies. Mobile commerce (M-commerce) and use of cloud computing are offering a new set of challenges and opportunities for those individuals who know what they are and how they are related to e-commerce. Their use opens up new markets, expanding the need for larger operations, which in turn requires greater knowledge of the operations management subjects presented in this book. The book is focused on issues, concepts, philosophies, procedures, methodologies, and practices of running e-commerce operations. It connects the basic operations management activities undertaken by every organization (e.g., inventory management, scheduling, etc.) and translates their application into issues and problems faced in the field of e-commerce. The book also provides current research findings, strategies, and practices that can help students in the field of operations management run and improve their e-commerce operations. It covers most of the basic operations management activities and functions and has been designed for an upper-level undergraduate business, a graduate business or engineering management course on e-commerce operations management for university students. Students interested in e-commerce operations will find this book a valuable guide to the important aspects of starting up and running an e-commerce operation. They can learn from reading this book how supply chains, products and processes, human resources and purchasing functions can supported and enhanced by the use of e-commerce. In addition, students can learn how to undertake forecasting and scheduling in e-commerce operations. Decision-makers and managers who have to reengineer e-commerce operations can also use this book as a guide to understanding e-commerce. The Instructor Manual and PowerPoint Slides for the book are available upon request for all instructors who adopt this book as a course text. Please send your request to [email protected].
Author: Singh, Surabhi Publisher: IGI Global ISBN: 1522526579 Category : Business & Economics Languages : en Pages : 233
Book Description
Technological developments have created new opportunities for contemporary businesses. Online stores can now utilize a specific branch of marketing in order to maximize the revenue of their business and increase website traffic. Driving Traffic and Customer Activity Through Affiliate Marketing is an essential reference publication highlighting the latest scholarly research on the method of increasing online business traffic and sales by external referrals. Featuring extensive coverage on a broad range of topics and perspectives such as networking, program management, and customer satisfaction, this book is ideally designed for academicians, practitioners, and students seeking current information on ways to increase customer activity.
Author: Khosrow-Pour, Mehdi Publisher: IGI Global ISBN: 1522550186 Category : Business & Economics Languages : en Pages : 324
Book Description
In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of businesses. However, the development of appropriate business-driven green computing applications requires an awareness of the best practices of the green agenda. Green Computing Strategies for Competitive Advantage and Business Sustainability provides emerging research on maintaining an eco-friendly environment regarding cloud computing and promoting reusability. While highlighting competitive advantages, power consumption, and project evaluation, readers will learn about various techniques for reducing energy consumption in cloud performance and information technology systems. This book is a vital resource for academics, researchers, students, professionals, and managers interested in novel trends in green computing applications and technology.
Author: Lee, In Publisher: IGI Global ISBN: 1466697881 Category : Computers Languages : en Pages : 2375
Book Description
The convenience of online shopping has driven consumers to turn to the internet to purchase everything from clothing to housewares and even groceries. The ubiquity of online retail stores and availability of hard-to-find products in the digital marketplace has been a catalyst for a heighted interest in research on the best methods, techniques, and strategies for remaining competitive in the era of e-commerce. The Encyclopedia of E-Commerce Development, Implementation, and Management is an authoritative reference source highlighting crucial topics relating to effective business models, managerial strategies, promotional initiatives, development methodologies, and end-user considerations in the online commerce sphere. Emphasizing emerging research on up-and-coming topics such as social commerce, the Internet of Things, online gaming, digital products, and mobile services, this multi-volume encyclopedia is an essential addition to the reference collection of both academic and corporate libraries and caters to the research needs of graduate-level students, researchers, IT developers, and business professionals. .
Book Description
As technology continues to evolve in organizations, it is vital to understand the impact that these advances will have on different aspects of the business environment as well as the opportunity for further improvement. Effects of IT on Enterprise Architecture, Governance, and Growth explores the influence of emerging technology on different viewpoints associated with contemporary enterprise. Emphasizing an interdisciplinary approach to the comprehension of organizational structure and dynamics, this book is an inclusive reference source for enterprise analysts, business managers, and IT managers, as well as upper-level students interested in a new framework for understanding business enterprise in the new digital era.
Author: Karthik, S. Publisher: IGI Global ISBN: 1522530169 Category : Computers Languages : en Pages : 265
Book Description
The expansion of digital data has transformed various sectors of business such as healthcare, industrial manufacturing, and transportation. A new way of solving business problems has emerged through the use of machine learning techniques in conjunction with big data analytics. Deep Learning Innovations and Their Convergence With Big Data is a pivotal reference for the latest scholarly research on upcoming trends in data analytics and potential technologies that will facilitate insight in various domains of science, industry, business, and consumer applications. Featuring extensive coverage on a broad range of topics and perspectives such as deep neural network, domain adaptation modeling, and threat detection, this book is ideally designed for researchers, professionals, and students seeking current research on the latest trends in the field of deep learning techniques in big data analytics.
Author: Yadav, Mohit Publisher: IGI Global ISBN: 1522540393 Category : Business & Economics Languages : en Pages : 367
Book Description
The workforce is considered to be the lifeblood within many major corporations. The ability of management to effectively utilize the knowledge and skills of their workforce is essential in ensuring the success of their corporations. Harnessing Human Capital Analytics for Competitive Advantage is a critical scholarly publication that explores the influence that workforce knowledge and skills can have on the performance of corporations and how such skills can be used to promote the success of corporations. Featuring coverage on a wide range of topics including employee happiness, mind genomics, and e-commerce adoption, this book is geared toward managers, professionals, and practitioners seeking current research on the advantage of utilizing workforce knowledge and skills to promote corporate success.
Author: Wang, John Publisher: IGI Global ISBN: 1466645075 Category : Business & Economics Languages : en Pages : 481
Book Description
"This book examines related research in decision, management, and other behavioral sciences in order to exchange and collaborate on information among business, industry, and government, providing innovative theories and practices in operations research"--Provided by publisher.
Author: Lee, In
Author: Lee, In
Author: 
Author: Marc J Schniederjans
Author: Singh, Surabhi
Author: Khosrow-Pour, Mehdi
Author: Lee, In
Author: Cavalcanti, José Carlos
Author: Karthik, S.
Author: Yadav, Mohit
Author: Wang, John