Entertainment-Education Behind the Scenes PDF Download

Author: Lauren B. Frank
Publisher:
ISBN: 9783030636159
Category :
Languages : en
Pages : 0

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Book Description
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.

Author: Lauren B. Frank
Publisher: Springer Nature
ISBN: 3030636143
Category : Audio-visual education
Languages : en
Pages : 365

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Book Description
This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.

Author: Suruchi Sood, PhD
Publisher: Springer Publishing Company
ISBN: 0826173020
Category : Medical
Languages : en
Pages : 397

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Book Description
"The authors bring together a strong mix of theory, concepts, methods, practice, and research that come to life through multiple examples, experiences, and questions for reflections that any reader – whether seasoned or a newcomer into the public health communication field – should find extremely helpful and engaging. This book constitutes a significant contribution to the continuous fermentation and growth of the public health communication field."--Rafael Obregon, Country Representative, UNICEF Paraguay Health Communication Fundamentals: Planning, Implementation, and Evaluation in Public Health is a comprehensive, practice-based textbook designed to equip students with the tools needed to excel in the public health communication workforce. Using a mix of domestic and global examples, the book guides readers through the entire health communication process— from planning and implementation to research, monitoring, and evaluation. Interdisciplinary perspectives and contemporary public health topics are explored throughout the book via real-world examples, case studies, and spotlights on professionals and organizations currently working to bring about positive individual and social change. Contemporary public health topics include communication for pandemics, social justice, anti-racism, chronic disease prevention, environmental health and justice, and mental health, to name just a few. Each chapter features a podcast interview with a professional currently working in a health communication related field, to show health communication skills in action and illustrate the wide variety of careers available in this dynamic and growing sector. Health Communication Fundamentals is an essential resource for students in a variety of health professional and communication-based programs, and will help prepare them to make unique and valuable contributions to jobs in health departments, non-profit organizations, advocacy groups, private organizations, government, academia, the media, and more. Key Features: Focuses on evidence-based and theory-driven health communication practice Covers the entire communication campaign process – planning, implementation and evaluation of health communication initiatives that want to achieve social and behavior change Includes interdisciplinary perspectives and contemporary topics with a focus on health equity, social justice, and human rights Illustrates concepts using US and global examples, outcomes, and applications of health communication campaigns that span core public health topic areas Provides insight into career opportunities in health communication Audio podcasts highlight insights from leaders and experts with diverse careers in health communication Purchase includes digital access for use on most mobile devices or computers Qualified instructors have access to chapter PowerPoints, an Instructor’s Manual, Sample Syllabus, and Test Bank

Author: Arvind Singhal
Publisher: Routledge
ISBN: 1135624569
Category : Education
Languages : en
Pages : 481

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Book Description
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Author: L. Meghan Mahoney
Publisher: John Wiley & Sons
ISBN: 1119890365
Category : Business & Economics
Languages : en
Pages : 390

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Book Description
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Author: Amy McCulloch
Publisher: Michael Joseph
ISBN: 9780241534830
Category : Fiction
Languages : en
Pages : 320

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Book Description
At the top of the world's tallest mountains, there literally isn't enough oxygen to breathe. In the space of hours your body will begin to shut down. Any longer, and death is inevitable. What better place for a serial killer to find their next victim? Struggling journalist Cecily Wong is delighted to be invited to interview famed mountaineer Charles McVeigh, conditional on joining his team on one of the Himalayas' toughest peaks. But on the mountain, it's clear something is wrong. It begins small - a theft, an accidental fall. And then a note, pinned to her tent in the night- there's a murderer on the mountain...

Author: Philip Steadman
Publisher: UCL Press
ISBN: 1787359158
Category : Art
Languages : en
Pages : 418

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Book Description
Renaissance Fun is about the technology of Renaissance entertainments in stage machinery and theatrical special effects; in gardens and fountains; and in the automata and self-playing musical instruments that were installed in garden grottoes. How did the machines behind these shows work? How exactly were chariots filled with singers let down onto the stage? How were flaming dragons made to fly across the sky? How were seas created on stage? How did mechanical birds imitate real birdsong? What was ‘artificial music’, three centuries before Edison and the phonograph? How could pipe organs be driven and made to play themselves by waterpower alone? And who were the architects, engineers, and craftsmen who created these wonders? All these questions are answered. At the end of the book we visit the lost ‘garden of marvels’ at Pratolino with its many grottoes, automata and water jokes; and we attend the performance of Mercury and Mars in Parma in 1628, with its spectacular stage effects and its music by Claudio Monteverdi – one of the places where opera was born. Renaissance Fun is offered as an entertainment in itself. But behind the show is a more serious scholarly argument, centred on the enormous influence of two ancient writers on these subjects, Vitruvius and Hero. Vitruvius’s Ten Books on Architecture were widely studied by Renaissance theatre designers. Hero of Alexandria wrote the Pneumatics, a collection of designs for surprising and entertaining devices that were the models for sixteenth and seventeenth century automata. A second book by Hero On Automata-Making – much less well known, then and now – describes two miniature theatres that presented plays without human intervention. One of these, it is argued, provided the model for the type of proscenium theatre introduced from the mid-sixteenth century, the generic design which is still built today. As the influence of Vitruvius waned, the influence of Hero grew.

Author: Mark Yost
Publisher: Stanford University Press
ISBN: 0804773394
Category : Business & Economics
Languages : en
Pages : 208

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Book Description
In Varsity Green, Mark Yost cuts through clichés and common misconceptions to take a hard-eyed look at the current state of college athletics. He takes readers behind the scenes of the conspicuous and high-revenue business of college sports in order to dissect the enormous television revenues, merchandising rights, bowl game payoffs, sneaker contracts, and endorsement deals that often pay state university coaches more than the college president, or even the governor. Money in college sports is nothing new. But readers will be amazed at the alarming depth and breadth of influence, both financial and otherwise, that college sports has within our culture. Readers will learn how academic institutions capitalize on the success of their athletic programs, and what role sports-based revenues play across campus, from the training room to the science lab. Yost pays particular attention to the climate that big-money athletics has created over the past decade, as both the NCAA's March Madness and the Bowl Championship Series have become multi-billion dollar businesses. This analysis goes well beyond campus, showing how the corrupting influences that drive college athletics today have affected every aspect of youth sports, and have seeped into our communities in ways that we would not otherwise suspect. This book is not only for the players, policymakers, and other insiders who are affected by the changing economics of college athletics; it is a must-read for any sports fan who engages with the NCAA and deserves to see the business behind the game.

Author: Peter Vorderer
Publisher: Oxford University Press
ISBN: 0190072229
Category : Music
Languages : en
Pages : 800

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Book Description
The proliferation of new digital technologies has given rise to an entirely changed media landscape and revolutionized how we seek entertainment. Older entertainment media like novels, radio, and film have been joined by a host of digital media that smartphones allow us to carry almost anywhere and at all times, from video games and social media to video on demand services. This unprecedented ubiquity of entertainment media calls for new and more sophisticated theories that help us understand the fascination that different entertainment media exert on us and how they change the human experience. The Oxford Handbook of Entertainment Theory surveys and furthers the most influential psychology-driven research on media entertainment to illuminate how people are drawn into media experiences. The 41 chapters in this Handbook not only offer fresh perspectives on established theories but also introduce emerging models and highlight the importance of considering the diverse backgrounds of media users when conducting research. They also cover the motivations and reactions of media users in relationship to different types of media, the trend towards interactive media such as video games and virtual reality, and particularly popular media contents like sexuality, violence, sports, and the news. As the most comprehensive overview of psychology-based research on media entertainment available, this Handbook is an invaluable resource for seasoned researchers and those beginning to learn about the field alike.

Author: James Sanders
Publisher: Rizzoli Publications
ISBN: 0847842908
Category : Performing Arts
Languages : en
Pages : 337

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Book Description
Scenes from the City: Filmmaking in New York is a celebration of the rise of New York-shot films, particularly after the Mayor's Office of Film, Theatre and Broadcasting was formed in 1966. This revised and expanded edition, edited by James Sanders, includes a new decade of filmmaking in NYC, a section on women filmmakers and rare, behind-the-scenes shots directly from studio archives. It also explores the recent growth of the City's television industry with more episodic series being produced in New York City now than ever before. Today's the City's entertainment industry employs 130,000 New Yorkers and contributes more than $7 billion to the local economy each year.