Feeling Global PDF Download

Author: Bruce Robbins
Publisher: NYU Press
ISBN: 0814775136
Category : Social Science
Languages : en
Pages : 235

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Book Description
On internationalism

Author: Bruce Robbins
Publisher: NYU Press
ISBN: 0814775144
Category : Political Science
Languages : en
Pages : 235

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Book Description
Whether global culture is merely a pale and sinister reflection of capitalist globalization is among the questions addressed in this text on nationalism, culturalism, and the role of intellectuals in the age of globalization.

Author: Kai D. Wright
Publisher: John Wiley & Sons
ISBN: 1119600499
Category : Business & Economics
Languages : en
Pages : 310

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Book Description
Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.

Author: Christine Bradstreet
Publisher:
ISBN:
Category :
Languages : en
Pages : 63

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Book Description
A 30-day journal to help you define what you want with a day-by-day guide to get you there. This is a place to record your action steps, ponder an inspirational thought, and write out your ideas or feelings.

Author: J. Stewart Black
Publisher: Routledge
ISBN: 1000074862
Category : Business & Economics
Languages : en
Pages : 301

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Book Description
This book first examines the phenomenon of global business and then analyzes what is different about global business and, therefore, what is uniquely required to be a successful global leader. It lays out how companies can develop successful global leaders, and what individuals can do to develop themselves into successful global leaders. Readers will walk away with a clear understanding of how and why globalization of business took place. They will understand what is unique about global leadership compared to domestic leadership. With that insight and through examples, they will come to see what is uniquely required to be a successful global leader. Finally, readers will walk away with clear insights on how they can develop global leaders and what they can do to strengthen their own global leadership capabilities. The book is based on more than 300 interviews with top corporate executives from around the world and across a wide variety of industries, hundreds of surveys, and over 60 years of combined experience. Top executives will find this book helpful in determining how they can ensure that their firm has the right quality and quantity of global leaders it needs to capture the global growth opportunities before them.

Author: Kaitlin Ugolik Phillips
Publisher: Little A
ISBN: 9781542041843
Category : Biography & Autobiography
Languages : en
Pages : 0

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Book Description
Empathy allows people to love and care for one another, and differentiates human beings from machines. Yet as people's dependence on technology continues to rise, empathy appears on the decline. In this timely text, journalist Kaitlin Ugolik Phillips asks if developers might use the technologies that caused these problems to fix them. She found she's not alone in pursuing this question. Phillips's research takes her - and the reader - into a growing movement made up of developers, journalists, educators, advocates and others who see empathy as an essential component of future technologies.

Author: Michael Rectenwald
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1614516758
Category : Religion
Languages : en
Pages : 355

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Book Description
Global Secularisms addresses the state of and prospects for secularism globally. Drawing from multiple fields, it brings together theoretical discussion and empirical case studies that illustrate "on-the-ground," extant secularisms as they interact with various religious, political, social, and economic contexts. Its point of departure is the fact that secularism is plural and that various secularisms have developed in various contexts and from various traditions around the world. Secularism takes on different social meanings and political valences wherever it is expressed. The essays collected here provide numerous points of contact between empirical case studies and theoretical reflection. This multiplicity informs and challenges the conceptual theorization of secularism as a universal doctrine. Analyses of different regions enrich our understanding of the meanings of secularism, providing comparative range to our notions of secularity. Theoretical treatments help to inform our understanding of secularism in context, enabling readers to discern what is at stake in the various regional expressions of secularity globally. While the bulk of the essays are case-based research, the current thinking of leading theorists and scholars is also included.

Author: Pietro Snider
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110525577
Category : Philosophy
Languages : en
Pages : 257

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Book Description
The “Natural Problem of Consciousness” is the problem of understanding why there are presently conscious beings at all. Given a non-reductive naturalist framework taking consciousness as an ontologically subjective biological phenomenon, how can we rationally explain the fact that the actual world has turned out to be one where there are presently living beings that can feel, rather than having developed as a zombie-world in which there would be no conscious experiences of any kind? This book introduces the Natural Problem by relating it to central problems in the philosophy of mind (metaphysical mind-body problem, Hard Problem of consciousness) and emphasizing the distinctive interest of its diachronic dimension. Ranging from philosophy to biology and neuroscience, it offers a thorough analysis aimed at better understanding what could explain why phenomenal consciousness has been preserved throughout evolution by natural selection. This is an original, engaging, and thought provoking philosophical study of a neglected but fundamental question regarding the nature and origin of consciousness.

Author: Shelley Rotner
Publisher: Capstone Classroom
ISBN: 162065752X
Category : Juvenile Nonfiction
Languages : en
Pages : 26

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Book Description
"Full-color photographs and simple text illustrate a variety of basic things for which people are thankful"--Provided by publisher.

Author: Brenda Z. Guiberson
Publisher: Henry Holt and Company (BYR)
ISBN: 146682798X
Category : Juvenile Nonfiction
Languages : en
Pages : 36

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Book Description
The earth's climate is getting hotter, and this warming affects habitats, food chains, and life cycles around the world. It also affects the habitat of every single animal on the planet. But the animals themselves can't stop the warming...who can? The answer is: PEOPLE CAN! Brenda Guiberson takes a unique look at global warming by focusing on how it affects animal environments and what kids can do to help. Earth is a 2011 NSTA Outstanding Science Trade Book.