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Author: Hooman Estelami Publisher: ISBN: 9781457507748 Category : Business & Economics Languages : en Pages : 400
Book Description
"In this second edition, Hooman Estelami solidifies his reputation as one of the foremost thinkers in the financial services sector. The book is indispensable for anyone working in the industry as it covers all aspects of consumer behavior, marketing strategy, and regulatory aspects of financial services." (Russell Winer, Chair, Marketing Department, Stern School of Business, New York University) "Marketing Financial Services is not only an excellent text for the course, but can serve as a reference to be used frequently well after the course work is completed." (Alison Munsch, Principal, Insights For Actions Research) "Both finance and marketing have been transformed in the turbulent present. Estelami's book notes these changes while emphasizing the core elements of both disciplines. Anyone, student, academic, or practitioner, will gain useful theoretical and practical insights from this book." (Arthur Kover, Consulting Director at HCD Research Inc., Management Fellow at Yale University, and former editor of the Journal of Advertising Research) "Estelami takes a strategic perspective to marketing while at the same time differentiating among strategy, tactics and policies. This is an insightful and highly informative book and one that is a must read for anyone involved in financial services." (Kent B. Monroe, author of Pricing: Making Profitable Decisions) This book provides a scientific approach to the practice of marketing financial services. The book approaches the topic from the perspective of the customer. Research findings related to consumer psychology and human decision making provide the foundation for a structured approach to understanding how individuals make their financial decisions. Drawing from this analysis, the book establishes successful marketing practices for advertising, distributing, and pricing financial products and services. In addition, the book provides a detailed outline of regulations affecting marketing practices, and discusses tactical and strategic tools used by financial services companies to penetrate the market. The book has been developed for use by individual readers eager to gain in-depth training on the topic on their own, and for classroom use by instructors in business schools at the MBA, undergraduate, and executive levels. Hooman Estelami is a full professor of marketing at Fordham University in New York. He received his Ph.D. in marketing from Columbia University, and has served as a consultant to several leading financial services companies. Dr. Estelami is the associate editor of the Journal of Product and Brand Management, and has published dozens of articles, research reports, and book chapters on topics relating to financial services marketing, pricing, customer service management, and buyer behavior. He has received several national awards for his research and teaching, and his work has been published in journals such as Journal of Financial Services Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Research, and Journal of Services Marketing. He is also the author of Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth.
Author: Hooman Estelami Publisher: ISBN: 9781457507748 Category : Business & Economics Languages : en Pages : 400
Book Description
"In this second edition, Hooman Estelami solidifies his reputation as one of the foremost thinkers in the financial services sector. The book is indispensable for anyone working in the industry as it covers all aspects of consumer behavior, marketing strategy, and regulatory aspects of financial services." (Russell Winer, Chair, Marketing Department, Stern School of Business, New York University) "Marketing Financial Services is not only an excellent text for the course, but can serve as a reference to be used frequently well after the course work is completed." (Alison Munsch, Principal, Insights For Actions Research) "Both finance and marketing have been transformed in the turbulent present. Estelami's book notes these changes while emphasizing the core elements of both disciplines. Anyone, student, academic, or practitioner, will gain useful theoretical and practical insights from this book." (Arthur Kover, Consulting Director at HCD Research Inc., Management Fellow at Yale University, and former editor of the Journal of Advertising Research) "Estelami takes a strategic perspective to marketing while at the same time differentiating among strategy, tactics and policies. This is an insightful and highly informative book and one that is a must read for anyone involved in financial services." (Kent B. Monroe, author of Pricing: Making Profitable Decisions) This book provides a scientific approach to the practice of marketing financial services. The book approaches the topic from the perspective of the customer. Research findings related to consumer psychology and human decision making provide the foundation for a structured approach to understanding how individuals make their financial decisions. Drawing from this analysis, the book establishes successful marketing practices for advertising, distributing, and pricing financial products and services. In addition, the book provides a detailed outline of regulations affecting marketing practices, and discusses tactical and strategic tools used by financial services companies to penetrate the market. The book has been developed for use by individual readers eager to gain in-depth training on the topic on their own, and for classroom use by instructors in business schools at the MBA, undergraduate, and executive levels. Hooman Estelami is a full professor of marketing at Fordham University in New York. He received his Ph.D. in marketing from Columbia University, and has served as a consultant to several leading financial services companies. Dr. Estelami is the associate editor of the Journal of Product and Brand Management, and has published dozens of articles, research reports, and book chapters on topics relating to financial services marketing, pricing, customer service management, and buyer behavior. He has received several national awards for his research and teaching, and his work has been published in journals such as Journal of Financial Services Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Research, and Journal of Services Marketing. He is also the author of Marketing Turnarounds: A Guide to Surviving Downturns and Rediscovering Growth.
Author: Maureen Burton Publisher: Routledge ISBN: 1317476743 Category : Business & Economics Languages : en Pages : 1143
Book Description
Completely revised and updated to include the ongoing financial crisis and the Obama administration's programs to combat it, this is the best available introductory textbook for an undergraduate course on Financial Markets and Institutions. It provides balanced coverage of theories, policies, and institutions in a conversational style that avoids complex models and mathematics, making it a student-friendly text with many unique teaching features. Financial crises, global competition, deregulation, technological innovation, and growing government oversight have significantly changed financial markets and institutions. The new edition of this text is designed to capture the ongoing changes, and to present an analytical framework that enables students to understand and anticipate changes in the financial system and accompanying changes in markets and institutions. The text includes Learning Objectives and end-of-chapter Key Words and Questions, and an online Instructor's Manual is available to adopters.
Author: Anthony M. Santomero Publisher: McGraw-Hill Europe ISBN: 9780071181327 Category : Languages : en Pages : 687
Book Description
This text offers a perspective that centres on the function, pricing and institutional structure of the financial markets. It focuses on these areas because financial markets, instruments and institutions underwent substantial change in the 1990s. The authors cover the wide range of financial instruments and the structure of financial markets and institutions, issues not addressed by traditional Money and Banking books. The book also includes valuation and pricing methodologies, issues avoided by lower level Money and Capital Markets books.
Author: David S. Kidwell Publisher: ISBN: 9781742166629 Category : Financial institutions Languages : en Pages : 772
Book Description
Financial Markets, Institutions and Money 2nd edition introduces students to the financial system, its operations, and participants. The text offers a fresh, succinct analysis of the financial markets and discusses how the many participants in the financial system interrelate. This includes coverage of regulators, regulations and the role of the Reserve Bank of Australia, that ensure the system's smooth running, which is essential to a modern economy. The text has been significantly revised to take into account changes in the financial world. The financial crisis of 2007-09 and its impact on the efficiency of the financial system refocused the attention of the 2nd edition of Financial Markets, Institutions and Money on the critical role that financial systems play in an economy.
Author: GOEL, SANDEEP Publisher: PHI Learning Pvt. Ltd. ISBN: 8196378963 Category : Business & Economics Languages : en Pages : 602
Book Description
Financial system is the backbone of any economy. During the last few years, India, with its strong financial system, has emerged as one of the fastest growing economies in the world. Today, with the financial sector experiencing an unprecedented boom due to increasing globalisation, the subject of this book has become more important than ever before. In view of the inevitable importance of financial system globally and in India, the present book provides an up-to-date overview of the Indian financial system and an elaborative discussion on its three inter-woven wings of financial markets, institutions and services. Supported by various teaching aids including cases, projects, objectives and review questions, this is a complete book on the subject which covers conventional as well as contemporary topics, besides cultivating a clear understanding of the basic concepts and practices of the constituents of financial system. Primarily designed for postgraduate and undergraduate students of management and allied disciplines of commerce, finance and economics, it is equally useful to the business managers and corporate leaders who would like to be well versed with the basic concepts and mechanism of financial system for achieving professional and personal growth. KEY FEATURES • Covers, in-depth, three constituents and entire gamut of the Financial System in India—financial markets, financial institutions and financial services. • Comprehends the financial instruments and financial innovations that are taking place in the financial markets, such as barter exchange, plastic money, venture capital, credit rating, and more. • Thoroughly updated with current concepts, corporate practices, recent trends, and current data on the subject. • Provides illustrations, case studies, tables, figures for a vivid visual impact and related concepts to real life situations, and presenting complex topics into pleasurable reading and learning experience. • Comprises graded pedagogy—MCQs with solutions, True/false, Fill in the blanks, Short answer questions, Critical thinking questions and discussion problems at the end of each chapter. • Instructor’s manual and Learning Material for Faculty and Students are available at https://www.phindia.com/financial_markets_institutions_and_services_sandeep_goel. TARGET AUDIENCE • MBA (Finance) • M.Com. / MA (Economics) • M.Sc. (Financial Economics)
Author: David S. Kidwell Publisher: John Wiley & Sons ISBN: 111933036X Category : Business & Economics Languages : en Pages : 678
Book Description
TRY (FREE for 14 days), OR RENT this title: www.wileystudentchoice.com Kidwell's Financial Institutions, 12th Edition presents a balanced introduction to the operation, mechanics, and structure of the U.S. financial system, emphasizing its institutions, markets, and financial instruments. The text discusses complex topics in a clear and concise fashion with an emphasis on "Real World" data, and people and event boxes, as well as personal finance examples to help retain topical interest.
Author: CLIFFORD GOMEZ Publisher: PHI Learning Pvt. Ltd. ISBN: 8120335376 Category : Business & Economics Languages : en Pages : 522
Book Description
Today, with the financial sector experiencing an unprecedented boom due to a variety of factors such as liberalisation, globalisation and consumer spending, the subject of this book has become more important than ever before. And this book compresses, within the covers of a single volume, the entire gamut of financial markets, institutions and financial services. Divided into three parts— Part I on Financial Markets deals with different Indian and global money markets, and primary and secondary markets. It also covers stock exchanges and their trade mechanism, foreign exchanges, as well as capital markets and their regulations; Part II, Financial Institutions covers diverse banking and non-banking institutions and their legislation; Part III, Financial Services discusses about the financial services which include mutual funds, lease financing, securitisation, and credit and debit cards. KEY FEATURES : A unique attempt to comprehensively analyse, within a single volume, the working of the three pillars of the financial system—financial markets, financial institutions, and financial services. Gives updated and latest financial data and related information on the subject. Provides tables and diagrams to illustrate the concepts, and questions (short answer and long answer/essay type) to test the comprehension skills of the students. Intended primarily as a text for the undergraduate and postgraduate students of Commerce, this accessible text will prove to be extremely useful also for the postgraduate students of Management, Economics, as well as for competitive examinations. In addition, it will be a ready reference for Chartered Accountants and all those who would like to acquaint themselves with Indian banking and capital market.
Author: Maureen Burton Publisher: M.E. Sharpe ISBN: 0765628031 Category : Languages : en Pages : 714
Book Description
Completely revised and updated to include the ongoing financial crisis and the Obama administration's programs to combat it, this is the best available introductory textbook for an undergraduate course on Financial Markets and Institutions. It provides balanced coverage of theories, policies, and institutions in a conversational style that avoids complex models and mathematics, making it a student-friendly text with many unique teaching features. Financial crises, global competition, deregulation, technological innovation, and growing government oversight have significantly changed financial markets and institutions. The new edition of this text is designed to capture the ongoing changes, and to present an analytical framework that enables students to understand and anticipate changes in the financial system and accompanying changes in markets and institutions. The text includes Learning Objectives and end-of-chapter Key Words and Questions, and an online Instructor's Manual is available to adopters.
Author: Hooman Estelami
Author: Hooman Estelami
Author: Maureen Burton
Author: Anthony M. Santomero
Author: Michael W. Brandl
Author: David S. Kidwell
Author: GOEL, SANDEEP
Author: David S. Kidwell
Author: CLIFFORD GOMEZ
Author: Maureen Burton
Author: Jakob de Haan