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Author: John M. T. Balmer Publisher: Routledge ISBN: 1317563956 Category : Business & Economics Languages : en Pages : 350
Book Description
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
Author: John M. T. Balmer Publisher: Routledge ISBN: 1317563956 Category : Business & Economics Languages : en Pages : 350
Book Description
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
Author: John M. T. Balmer Publisher: Taylor & Francis ISBN: 1317563964 Category : Business & Economics Languages : en Pages : 324
Book Description
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
Author: Bruce Weindruch Publisher: Rowman & Littlefield ISBN: 0761867562 Category : Business & Economics Languages : en Pages : 197
Book Description
Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment. Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance’s immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive. The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.
Author: Lee Edwards Publisher: Forum Books ISBN: 0770435793 Category : Political Science Languages : en Pages : 524
Book Description
The remarkable history of The Heritage Foundation, its influential founder, and the conservative movement in America. Leading the Way tells the story of how Ed Feulner has transformed policymaking in Washington and has led The Heritage Foundation into becoming the most influential conservative think tank in the nation. Under Ed Feulner and for 36 years, Heritage has shaped politics with conservative solutions for such critical issues as entitlements, national security, missile defense, health care, welfare reform, immigration, free trade, energy, and the role of the family and religion in society. Today, with over hundreds of thousands of members and an annual budget of more than $80 million, Heritage is a permanent Washington institution and the leading exponent of conservative ideas in America and around the world. The man who made it happen is Ed Feulner, intellectual entrepreneur, hands-on manager, legendary fundraiser, presidential adviser, bestselling author, and world traveler--a man who never stops and was described by The Economist as "one of the most influential conservatives in America."
Author: Mike Gonzalez Publisher: Encounter Books ISBN: 1641772522 Category : History Languages : en Pages : 166
Book Description
The Plot to Change America exposes the myths that help identity politics perpetuate itself. This book reveals what has really happened, explains why it is urgent to change course, and offers a strategy to do so. Though we should not fool ourselves into thinking that it will be easy to eliminate identity politics, we should not overthink it, either. Identity politics relies on the creation of groups and then on giving people incentives to adhere to them. If we eliminate group making and the enticements, we can get rid of identity politics. The first myth that this book exposes is that identity politics is a grassroots movement, when from the beginning it has been, and continues to be, an elite project. For too long, we have lived with the fairy tale that America has organically grown into a nation gripped by victimhood and identitarian division; that it is all the result of legitimate demands by minorities for recognition or restitutions for past wrongs. The second myth is that identity politics is a response to the demographic change this country has undergone since immigration laws were radically changed in 1965. Another myth we are told is that to fight these changes is as depraved as it is futile, since by 2040, America will be a minority-majority country, anyway. This book helps to explain that none of these things are necessarily true.
Author: Matthew Spalding Publisher: Open Road Media ISBN: 1497636477 Category : Political Science Languages : en Pages : 466
Book Description
The Essential Guide to Rolling Back the Progressive Assault and Putting America Back on Course Many Americans are concerned, frightened, angry. The country, it seems, is on the wrong track. But what is the right course for America? Knowing what we stand against is not the same as knowing what we stand for. Just in time, Matthew Spalding provides the plan for translating angst into proper action in this bestselling book. We Still Hold These Truths offers a bracing analysis of how and why we have lost our bearings as a nation and lays out the strategy to rescue our future from arbitrary and unlimited government.
Author: Angelo Riviezzo Publisher: Routledge ISBN: 1000390705 Category : Business & Economics Languages : en Pages : 181
Book Description
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Author: Pauline Maclaran Publisher: SAGE Publications Limited ISBN: 9781847870001 Category : Business & Economics Languages : en Pages : 0
Book Description
Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.
Author: Matthew Marie Cummings Publisher: ISBN: 9781621380078 Category : Religion Languages : en Pages : 292
Book Description
Behold the Heritage is a delightful collection of writings on the history and essence of Dominican education for all who delight in truth and relish the honor of sharing it with others as a teacher. An invaluable source of information, inspiration, and intellectual and spiritual joy, this marvelous anthology of works on evangelization and education from notable Dominicans, and from modern popes as well, shares the wisdom and glory of Thomism, of Dominican spirituality, and of those fundamental Gospel truths that all Catholics hold. "Behold the Heritage is a treasure! This is a wonderful resource for teachers, administrators, and all those interested in the educational heritage of the Catholic Church." --Sr. John Mary Fleming, O.P., Executive Director, Secretariat of Catholic Education, USCCB "Representing nearly eight hundred years of Dominican thought in preaching the healing ministry of Jesus Christ, these works will enrich the culture of learning for all students of the Catholic Dominican Tradition." --Bro. Ignatius Perkins, O.P.; Dean, School of Nursing, Aquinas College
Author: Mille Gabriel Publisher: IWGIA ISBN: 8791563453 Category : Social Science Languages : en Pages : 217
Book Description
This book identifies a need to move beyond discussions of ownership, power and control in favour of exploring new kinds of partnerships between museums and the peoples or countries of origin, partnerships based on equitability and reconciliation.
Author: John M. T. Balmer
Author: John M. T. Balmer
Author: John M. T. Balmer
Author: Bruce Weindruch
Author: Lee Edwards
Author: Mike Gonzalez
Author: Matthew Spalding
Author: Angelo Riviezzo
Author: Pauline Maclaran
Author: Matthew Marie Cummings
Author: Mille Gabriel