Graphic Design Basics PDF Download

Author: Amy E. Arntson
Publisher:
ISBN: 9781111354312
Category : Advertising layout and typography
Languages : en
Pages : 242

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Book Description
GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Author: Elizabeth Resnick
Publisher: John Wiley & Sons
ISBN: 9780471418290
Category : Design
Languages : en
Pages : 270

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Book Description
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Author: Aaron Miller
Publisher: Made Easy (Art)
ISBN: 9781786641700
Category : Design
Languages : en
Pages : 0

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Book Description
Graphic design is as important today, as it was before the computer, the ipad and the internet. Understanding colour, spatial relationships, how to work with images and fonts are critical to any form of successful design: a poster, a newsletter, a book cover, an advert, a website. It's so easy now to create something, using all the powerful software tools but this clear and accessible new book shows you how to make careful judgements, how to work with printers, how to source materials, and how to brief others. Perfect for those exploring design, at any level, and in every form.

Author: Gavin Ambrose
Publisher: A&C Black
ISBN: 2940411611
Category : Design
Languages : en
Pages : 196

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Book Description
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Category : Design
Languages : en
Pages : 273

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Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Author: Ellen Lupton
Publisher: Chronicle Books
ISBN: 1616893443
Category : Design
Languages : en
Pages : 250

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Book Description
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

Author: Richard Poulin
Publisher:
ISBN: 1592538258
Category : Art
Languages : en
Pages : 291

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Book Description
'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Author: Robin Williams
Publisher: Pearson Education
ISBN: 0133966151
Category : Art
Languages : en
Pages : 241

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Book Description
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.

Author: Bryan Peterson
Publisher: Adams Media
ISBN:
Category : Art
Languages : en
Pages : 156

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Book Description
Peterson makes learning design simple by highlighting the fundamental rules of the profession, and showing the spectacular visual designs that can result. He uses casual but informative language to explain how to implement great design concepts.

Author: Anita Nipane
Publisher:
ISBN:
Category :
Languages : en
Pages : 119

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Book Description
Do you need to design things, but have no background in graphic design theory? Would you like to learn the main graphic design principles and create visuals that effectively communicate your message? If you lack a degree in art but need to make social media posts and ads, business cards, flyers, brochures, or any other visuals, buy this book and read it. It won't substitute studying in a design school but will give you a vocabulary of the basic design and composition principles, color theory, and typography. This book will serve as your starting point if you want to create eye-catching visuals and never again make amateur mistakes. Read the book "Graphic Design for Beginners" and you will learn how to: use the main principles of professionally-looking designs create a composition and use visual weight, balance, and flow to emphasize your message recognize the difference between the optical and geographic center and why the first one is important use the science behind the good looking color schemes combine typefaces and use contrast in a sophisticated way use more than 20 FREE resources and tools for creating your designs In short, after reading this book you will know how to apply the same graphic design principles every professional designer knows and uses. Recommended especially for non-designers this book will change the way you look at graphic designs around you. Get it now!