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Author: David K. Wright Publisher: Motorbooks ISBN: Category : Business & Economics Languages : en Pages : 304
Book Description
Now updated to include the latest motorcycles, this definitive Harley-Davidson history is filled with "inside" information and valuable data. Features Harley-Davidson's entire production history, with special information for restoring any of the classic models. 284 illustrations, 14 in color.
Author: David K. Wright Publisher: Motorbooks ISBN: Category : Business & Economics Languages : en Pages : 304
Book Description
Now updated to include the latest motorcycles, this definitive Harley-Davidson history is filled with "inside" information and valuable data. Features Harley-Davidson's entire production history, with special information for restoring any of the classic models. 284 illustrations, 14 in color.
Author: Missy Scott Publisher: Bloomsbury Publishing USA ISBN: 0313348901 Category : Business & Economics Languages : en Pages : 194
Book Description
It's 1901 and a guy named Harley has an idea. Put an engine on a bicycle. What? Outside his door, carts are still pulled by horses and autos are a rare sight, for goodness' sake. It's 1908 and a Harley-Davidson motorcycle sets a record by getting 188 miles to a gallon of gas. It's 1909 and the company introduces something new to its line: a V-Twin cylinder engine. Fast forward to the twenty-first century, and the technical innovation hasn't stopped. But there's a lot more than just choppers in the mix. Examples: The Harley-Davidson racing team adds a seventeen-year-old girl to the roster. 250,000 people help celebrate Harley's 100th anniversary in Milwaukee, Wisconsin. And a museum devoted to the company's products opens up. Clearly, this is a company unlike any other. How did Harley do it? How did it go from making motorcycles to creating a Harley experience that puts hundreds of thousands of people aged sixteen to one hundred on the road traveling to events each year where they can meet company officials and other Harley riders? That's what this book is all about. Honda may match Harley-Davidson for quality and perhaps innovation, but no one has matched the company for its ability to create 'buzz marketing' and turn casual riders into unofficial sales people. Harley-Davidson, it turns out, isn't just in the motorcycle business. As its mission statement points out, it's in the business of fulfilling dreams. As author Missy Scott shows, Harley-Davidson is a rare company in other ways: Its loyal workforce, for one thing, is guided by principles like trust and respect for the individual. For another, the company has made a superb effort to keep jobs in the U.S., when it would be far cheaper and easier to use offshore labor. Teetering on the brink of bankruptcy in the early 1980s, Harley has roared back to capture the hearts of riders the world over, including the million-plus members of the Harley Owners Group (members are known, naturally, as HOGs). This book: -Explains the importance of the company and the essential disruptions that changed business forever. -Details Harley's origins and history. -Presents biographies of the founders and the historical context in which they launched the company. -Explains Harley's strategies and innovations. -Assesses Harley's impact on society, technology, processes, and work methods. -Details financial results over the years. -Predicts Harley's future prospects and successes. In addition, Scott offers special features that include a look at the colorful people associated with Harley, interesting trivia, a Harley-Davidson time line, a focus on products, a look at how the company treats its workers, what its detractors have to say, and where the company is headed. Harley-Davidson—a company that changed, and is changing, the world.
Author: David K. Wright Publisher: Motorbooks ISBN: Category : Sports & Recreation Languages : en Pages : 296
Book Description
This is the mother of all Harley-Davidson histories, updated with photos and complete information on the amazing new V Rod, straight talk about which models ran well and which models did not, and who the Harley-Davidson heroes really were.
Author: Clyde Fessler Publisher: Simon and Schuster ISBN: 1621534227 Category : Business & Economics Languages : en Pages : 128
Book Description
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Marilyn Stemp Publisher: MBI Publishing Company LLC ISBN: 0760346046 Category : Transportation Languages : en Pages : 227
Book Description
Get an eyeful of the most beautiful Harley-Davidson bikes on the market, the CVO. This fully illustrated volume is loaded with the most mouthwatering bikes out there.
Author: Mitch Bergeron Publisher: Motorbooks International ISBN: 0760361908 Category : Transportation Languages : en Pages : 293
Book Description
The Harley-Davidson Source Book is the ultimate curated survey of the ultimate motorcycle. It details the most significant designs and models throughout the Motor Company's history.
Author: David K. Wright Publisher: Cartech ISBN: Category : Motorcycle industry Languages : en Pages : 242
Book Description
Harley-Davidson: A name that brings a smile to anyone who loves American motorcycles. For 100 years, that name has been synonymous with freedom, open roads, raw power and good times, and the Milwaukee motorcycles have spawned legions of fans world-wide who are fiercely loyal to their V-twin-powered machines and the company that built them. Since 1903, the Harley-Davidson Motor Company has endured wars, recessions, depressions, strikes, buyouts and buybacks, foreign competition, and ever-changing markets. It has survived all that, and thrived. Harley is now stronger than it's ever been, and shows no sign of slowing down. In the fourth edition of this classic history, author David K. Wright has revised and expanded the book to include all 100 years of the company's history. He covers the motorcycles, the men who built them, the owners, the dealers, the racers, and the entire Harley scene, from celebrity owners and police bikes to one-percenters, from restorers to custom bike builders. Wright's extensive research, candid style, and deep appreciation for Harley-Davidson's history combine to make this an important part of every Harley rider's library. This is the complete story of Harley-Davidson, the American motorcycle of the 20th Century -- and now, of the 21st Century as well. Every H-D fan, from first-time rider to grizzled veteran, will want this fascinating, all-too-true story -- now offered proudly without Harley-Davidson approval or endorsement. Book jacket.
Author: Jean Davidson Publisher: ISBN: 9781610603997 Category : Transportation Languages : en Pages : 284
Book Description
Motorcycles have been a way of life for Jean Davidson. Her grandfather was Walter Davidson, one of the four founders and the first president of Harley-Davidson. Her father was company vice president Gordon Davidson. And Jean herself was a Harley-Davidson dealer, rubbing elbows with all the Harleys and Davidsons as well as the Hell's Angels and Outlaws, famous racers, and Evel Knievel. This is the history of Harley-Davidson motorcycles no one else knew-until now! Here is the fairy-tale story of how four boys built their first motorcycle in a shed; how a slippery-handed maid stole all the company's earnings from the coffee can that served as their "bank"; and how a hermit uncle donated his life's savings to resurrect the company and set it on the path to becoming the world's most famous motorcycle maker. Here is the inside scoop on behind-the-boardroom-door politics and corporate battles, the unknown history of the first Knucklehead and Sportster, the secret friendship with arch-rival Indian motorcycles, and more. Here are family stories and rare photos from the family album that no one else has seen before.
Author: David K. Wright
Author: David K. Wright
Author: Missy Scott
Author: David K. Wright
Author: Clyde Fessler
Author: Marilyn Stemp
Author: Randy Leffingwell
Author: Willie G. Davidson
Author: Mitch Bergeron
Author: David K. Wright
Author: Jean Davidson