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Author: Alexandra Watkins Publisher: Berrett-Koehler Publishers ISBN: 1626561885 Category : Business & Economics Languages : en Pages : 96
Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author: Alexandra Watkins Publisher: Berrett-Koehler Publishers ISBN: 1626561885 Category : Business & Economics Languages : en Pages : 96
Book Description
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Author: Dana Cree Publisher: Clarkson Potter ISBN: 0451495373 Category : Cooking Languages : en Pages : 242
Book Description
With more than 100 recipes for ice cream flavors and revolutionary mix-ins from a James Beard-nominated pastry chef, Hello, My Name is Ice Cream explains not only how to make amazing ice cream, but also the science behind the recipes so you can understand ice cream like a pro. Hello, My Name is Ice Cream is a combination of three books every ice cream lover needs to make delicious blends: 1) an approchable, quick-start manual to making your own ice cream, 2) a guide to help you think about how flavors work together, and 3) a dive into the science of ice cream with explanations of how it forms, how air and sugars affect texture and flavor, and how you can manipulate all of these factors to create the ice cream of your dreams. The recipes begin with the basics—super chocolately chocolate and Tahitian vanilla—then evolve into more adventurous infusions, custards, sherbets, and frozen yogurt styles. And then there are the mix-ins, simple treats elevated by Cree's pastry chef mind, including chocolate chips designed to melt on contact once you bite them and brownie bits that crunch.
Author: Max Miller Publisher: AuthorHouse ISBN: 1496922999 Category : Biography & Autobiography Languages : en Pages : 37
Book Description
Max Miller is a 12 year old high functioning autistic. Max was diagnosed with autism at age 5. His original prognosis was that he would never learn and was deemed “unteachable.” It was recommended to his parents that he be institutionalized as he would never thrive. His parents defied this assertion and pressed forward with a blend of traditional and non-traditional therapeutic methods. The blend of methods worked and Max began to communicate. Max was non-verbal until age 6. He did not learn to read and write until age 10. He is now integrated in the classroom and reads at grade level. Due to his disability, Max encountered many forms of discrimination, mostly due to ignorance. He was denied access to the many things allotted to children—sports, education, scouting, birthday parties, even playdates. Despite these harms, Max chose not to be bitter. He embraced his autism and became an advocate for himself and for other children on the spectrum. When words were difficult to come by, Max would use art to communicate his feelings to his mother. He now uses art and essays as a tool to educate others about what it is like to have autism. An aspiring artist, his art has been displayed at the Denver Art Museum and 40 West Gallery. His art show, Insight into the Autistic Mind, is on constant display as part of Max’s in-services for groups interested in autism. He was profiled in the local media for his advocacy. Max has his own Facebook page for his art show and at present has 200 likes and growing. Max lives in Denver, Colorado with his mom and dad and four cats. He has a love of skateboarding, his PS3, writing, art and music. He wants to be a DJ and play in a jazz band when he grows up.
Author: Jeremy Pearsons Publisher: Legacy Creative Group ISBN: 9781604630176 Category : Languages : en Pages : 279
Book Description
God is ________. How do you fill in that blank? Is God a good and loving Father or an angry judge just waiting for us to make a mistake? God has introduced Himself to mankind in very pronounced ways. While some have recognized Him, still there are those who have encountered Him and had no idea who they were talking to. Which one are you? Would you instantly recognize God if you saw Him? Heard Him? What if He weren¿t wearing His name tag? You no longer have to be confused by conflicting opinions and theories. Hello. My Name is God. will help you fill in the blank with the truth of who He really is.
Author: Brad Flowers Publisher: Entrepreneur Press ISBN: 1613084234 Category : Business & Economics Languages : en Pages : 152
Book Description
NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
Author: Sheri Lynch Publisher: Macmillan ISBN: 9780312318321 Category : Family & Relationships Languages : en Pages : 244
Book Description
Dr. Spock may tell moms to trust their instincts, but a Misfit Mommy wants to do everything but. Mommies-to-be who feel like frauds and impostors won't feel alone anymore with this insightful and laugh-out-loud guide.
Author: Neil Pasricha Publisher: Penguin ISBN: 1101565551 Category : Humor Languages : en Pages : 192
Book Description
“Neil Pasricha is a gift. This book would make even the grinchiest Grinch love the holidays again.”—A. J. Jacobs There’s nothing like the holidays. They bring out the best, and sometimes the worst, in everyone. Luckily, Neil Pasricha is here to remind us that not only are the holidays great, but there’s actually even more to celebrate than we realize. From Christmas, Hanukkah, and Kwanzaa, to other holidays throughout the year, such as Mother’s Day and Thanksgiving, The Book of (Holiday) Awesome will show you why holidays are...AWESOME. • Making the first footprint in fresh snow • When the in-laws leave • Waking up and realizing it’s Christmas • Just barely wrapping a gift with that tiny scrap of leftover wrapping paper • When they finally stop playing Christmas songs on the radio • Knowing “Kwanzaa” is worth more Scrabble points than “Hanukkah” or “Christmas”
Author: Nat Amoore Publisher: Penguin Group Australia ISBN: 1760147117 Category : Juvenile Fiction Languages : en Pages : 229
Book Description
Green Peas is our name and pranking’s our game! A symphony of alarm clocks at assembly? Yep, that was us. A stampede of fluffy guinea pigs? It’s next on our agenda. But for me, Cookie and Zeke, it’s about more than just fun. We’re determined to make a difference. And when the adults won’t listen, us kids will find a way to be heard – as long as we can stay out of detention! No activist is too small, no prank too big... and things are about to get personal.
Author: Todd Parr Publisher: Little, Brown Books for Young Readers ISBN: 031653398X Category : Juvenile Fiction Languages : en Pages : 32
Book Description
Beloved and New York Times bestselling author Todd Parr uses his signature blend of playfulness and sensitivity to explore the value and joy in being kind to others. With his trademark bright colors and bold lines, Todd Parr takes on a topic more important than ever: being kind to each other. This idea is both a perfect fit for Todd's cheerful, child-friendly positivity and incredibly close to Todd's own heart. No matter what other people choose to do, you can always choose to be kind -- and what a wonderful thing to be! Today's parents and teachers are looking for ways to instill empathy and kindness in children at a young age -- this book is the perfect introduction to a timely and timeless topic.
Author: Amy Reed Publisher: Penguin ISBN: 0593109724 Category : Young Adult Fiction Languages : en Pages : 338
Book Description
For fans of The Grace Year and We Were Liars comes a mesmerizing, can't-put-it-down psychological thriller—a gender-flipped YA Great Gatsby that will linger long after the final line On wealthy Commodore Island, Fern is watching and waiting—for summer, for college, for her childhood best friend to decide he loves her. Then Ivy Avila lands on the island like a falling star. When Ivy shines on her, Fern feels seen. When they're together, Fern has purpose. She glimpses the secrets Ivy hides behind her fame, her fortune, the lavish parties she throws at her great glass house, and understands that Ivy hurts in ways Fern can't fathom. And soon, it's clear Ivy wants someone Fern can help her get. But as the two pull closer, Fern's cozy life on Commodore unravels: drought descends, fires burn, and a reckless night spins out of control. Everything Fern thought she understood—about her home, herself, the boy she loved, about Ivy Avila—twists and bends into something new. And Fern won't emerge the same person she was. An enthralling, mind-altering fever dream, Tell Me My Name is about the cost of being a girl in a world that takes so much, and the enormity of what is regained when we take it back. New York Times: "13 Y.A. Books to Add to Your Reading List This Spring" "A lush, gorgeously crafted page-turner." —Jennifer Mathieu, author of Moxie “Absolutely took my breath away.” —Geek Mom ★ "As much Hitchcockian suspense as Fitzgerald’s tarnished glitz." —BCCB (starred review) “A kaleidoscope of light and shadow that will keep you flipping page after page.” —Amber Smith, author of The Way We Used to Be “Only Amy Reed could write a novel this dark, this gorgeous, this forward-looking while speaking to our present moment.” —Wiley Cash, author of A Land More Kind Than Home "The best kind of literary thriller—one with as much conscience as pulse." —Brendan Kiely, co-author of All American Boys “I haven’t felt this way since reading We Were Liars—mind blown.” —Jaye Robin Brown, author of Georgia Peaches and Other Forbidden Fruit ★ "Immersive [and] smartly written.” —SLJ (starred review) "This novel is amazing . . . A pulsating, hypnotic retelling.” —Lilliam Rivera, author of The Education of Margot Sanchez “Relentlessly compelling . . . Reed's latest is a literary thrill ride.” —Kelly Jensen, author of (Don’t) Call Me Crazy and editor at BookRiot "Takes the unreliable narrator to new levels . . . Mesmerizing." —SLC “[A] harrowing tale of personal trauma in a violently polarized society.” —Kirkus “A compelling and propulsive thriller.” —Jeff Zentner, author of The Serpent King "I barely breathed the last 100 pages. Simply stunning.” —Megan Shepherd, author of The Madman's Daughter
Author: Alexandra Watkins
Author: Alexandra Watkins
Author: Dana Cree
Author: Max Miller
Author: Jeremy Pearsons
Author: Brad Flowers
Author: Sheri Lynch
Author: Neil Pasricha
Author: Nat Amoore
Author: Todd Parr
Author: Amy Reed